Linda Eguia

Lead day-to-day account management for major retail partners including DoorDash, GoPuff, and Greenhill Trading

Develop, negotiate, and execute strategic joint business plans with customers to meet mutual goals

Achieved a 38% year-over-year sales growth for largest retailer account, DoorDash, through effective media investments, promotional efforts, and strong account partnership

Manage $6M budget, ensuring efficient ROI on promotions and media spend

Achieved a sales volume forecast with a high degree of accuracy at 2.5%, enabling partner teams plan and optimize effectively

Analyze performance metrics and provide actionable insights to identify trends and drive competitive positioning

Own cross functional partnership with Retail Media, Brand, Customer Strategy, Supply Chain, and Finance to drive operational efficiency

• Manage all aspects of DTC website, including determining site strategy and building promotional roadmap
• Proposed and developed strategic plan for site platform migration to Salesforce to support global Digital Transformation initiative and managed full project lifecycle: strategy, design, development, testing, and implementation
• Own and optimize digital presence on Walmart, Amazon CA, Instacart, and top 10 retailer sites to increase sales and create omni-channel experience for consumer
• Lead for digital strategies in global 5 year master plans

• Partnered with cross functional teams to help drive 40% YoY increase in category revenue
• Analyzed reporting and applied findings to develop strategic, actionable plan to improve customer experience
• Project managed the execution of campaign and brand launches
• Leveraged competitive analysis to identify new opportunities and make recommendations for site improvement

• Merchandising Production Coordinator 09/2013-11/2015
• Logistics Coordinator 06/2012-09/2013
• Customer Service Representative 12/2010-06/2012