Linda Griffith

Public Relations

• Generated the most media coverage to date by crafting creative story angles to pitch year-round.
• Created a thought leadership program for CEO, securing bylines in Bay Area media outlets, positioning the CEO as an expert resource on affordable housing.
• Wrote crisis communication plans, conducted stakeholder outreach, media statements, to help protect Habitat’s reputation.

Content

• Transformed 20+ years of statistics into data driven human-interest stories and compelling brand messaging.
• Wrote all high-level comm materials, including CEO’s speeches, byline articles, op-eds, annual reports, talking points, and media holding statements.
• Managed all external comms, including monthly newsletter, blog, press releases, website, video content, social media, and collateral.

Branding

• Spearheaded rebranding efforts and collaborated with staff and Board to create new brand values and purpose statement, resulting in a simplified and inspirational brand identity.

Events

• Planned and organized first-ever housing crisis panel at Facebook HQ and secured NPR host, Mina Kim, to moderate panel of key tech and government influencers, successfully filling every seat in the room and generated visibility about Habitat to key stakeholders.
• For Habitat’s annual major fundraising event, secured guest speakers, wrote event entire event scripts, including CEO’s speeches, Board remarks, Habitat families speeches.

Advocacy

• Helped influence Redwood City Council’s unanimous denial of an appeal on a Habitat project by recruiting and media training Habitat families to succinctly share their inspirational stories at City Council meetings.

Management

• Managed 3x direct reports and a pro-bono PR agency, Fleishman Hillard.
• Regularly presented marketing initiatives and updates to Habitat’s active Board of Directors of c-suite executives

• Oversaw agency’s largest social responsibility account, Goldman Environmental Prize, delivered the best PR results in 8 years of client service, securing 131 unique placements in top tier print, broadcast, and online outlets for the Prize’s annual announcement.
• Led PR efforts for Toyota’s corporate social responsibility and environmental impact work in California.
• Led Driscoll’s thought leadership program, proactively securing media opportunities to establish the brand as an expert and global leader for their organics and water conservation commitments.
• Solely managed Toyota’s budget (one of agency’s largest clients), tracking and assessing monthly retainer, ensuring time efficiency and profitability for projected and actual hours.
• Managed more than $2.1 million+/year in retainers by overseeing teams of five to six on each account.
• Led Toyota’s press conference announcement at CES 2015, delivering a standing-room only press conference and secured media coverage in priority outlets such as, Forbes, LA Times, and Yahoo! Tech.
• Developed relationships with journalists to secure coverage in top-tier outlets, such as Reuters, Huffington Post, Wall Street Journal, USA Today, Newsweek, The New York Times, and CNBC.

• Managed five B2B enterprise/SaaS software accounts totaling more than $100K/month in retainers, including CallidusCloud, CloudPassage, Comodo, Qualtrics, and SeeSpace.
• Worked directly with CallidusCloud’s CMO to define and develop corporate communications strategy, go-to-market messaging and a crisis communications plan.
• Launched startup, SeeSpace, out of stealth, resulting in media coverage in 72 media outlets in one month and a fully- funded Kickstarter campaign of $177K.

• Oversaw and managed day-to-day operations for R&R Phoenix’s largest PR accounts such as, Walmart, Cox Charities, St. Joseph & Barrow’s Hospital, Fennemore Craig, and Arizona Board of Regents.
• For St. Joseph & Barrow’s Hospital’s bi-annual fundraiser, generated 92 stories in the six week duration, increasing media coverage by 20 percent, compared to previous year.
• Featured social media speaker at Arizona’s Growers’ 2012 Annual Conference, 2011 Cox Charities Arizona Annual Conference, and Scottsdale Chamber of Commerce’s GET (Growing, Emerging, Professionals) Phoenix.

Accolades

• Handpicked by the executive team, elected to serve on the “Council,” the agency’s governing body of emerging agency-wide leaders who help define and champion culture and morale. Eleven employees out of 330 are elected to serve on the Council.
• Employee of the Month in April 2013. One employee out of 330 employees is selected each month.

• Oversaw content for community management programs for six clients ranging from small businesses to Fortune 500 companies.
• Created the agency’s standardized materials for social media best practices, social media testing and reporting, and Webinar practicum.
• Developed methodology for A+B testing for Facebook advertising, managing clients’ campaigns, ensuring profitability.

• Started agency’s PR department, overseeing and managing internal communications and expanded PR services to clients.
• Created and maintained media lists, editorial calendars, and drafted all agency’s press materials, articles and e-newsletters.

• Promoted twice Account Coordinator to Account Executive.
• Managed and assisted with daily strategic operations for Arizona Alzheimer’s Consortium, Walmart, Ace Hardware, and Super Bowl XLII Host Committee.
• Solely organized and managed the 2007 Annual Conference for Arizona Alzheimer’s Consortium, totaling 445 in attendance and generated $73,000 in media coverage advertising value.
• Planned and managed Walmart Santa Kid program in 2007 and 2008. Increased number of applicants 4x from previous year and generated best ever media coverage results, garnering more than $150,000 in advertising value and 4.6M impressions.