LINDA INGERSOLL
Gambrills,MD
Summary
Performance-driven sales leader with a proven record of driving revenue growth through sales talent development, creation of new lines of business, and market expansion. Skilled in aligning brand and revenue strategy to maximize profitability. Experienced in leading organizational growth through diverse and traditional revenue streams.
Overview
31
31
years of professional experience
Work History
Area Vice President, Sales
Dun & Bradstreet, MDR Education Division
2020.03 - Current
- Develop innovative sales and marketing strategies to drive growth for 50+ year old, $28M education data, marketing, and media company (WeAreTeachers.com).
- Lead high-performing sales team to achieve top results through effective coaching, mentoring, and training.
- Lead cross-functional teams to support sales objectives, fostering collaboration between sales, marketing, and product development.
- Expand market presence by targeting new industries and building strong partnerships with key stakeholders.
- Create new client offerings, drive demand generation, develop value proposition, pricing and differentiation.
- Implement data-driven decision-making processes to optimize resource allocation and maximize profitability.
- Improve sales efficiencies through innovative go to market strategy including organizational structure, creation of bundled, repeatable products, and implementation of technology solutions.
Sales Leader
Dun & Bradstreet, MDR Education Division
2017.01 - 2020.03
- Led new business sales team to drive revenue growth.
- Developed multiple sales strategies to address range of project and customer types.
- Implemented comprehensive forecasting methodologies to accurately predict future sales performance.
- Coached, mentored, and collaborated with remote team of dynamic, new business sales executives through all phases of sales process.
- Increased sales revenue by implementing strategic sales plans and monitoring market trends.
- Provided clients with marketing, communication, and engagement strategies to deliver on their revenue and impact goals.
- Developed cross-organizational collaboration with 200+ Dun & Bradstreet sellers to identify new business opportunities and drive growth initiatives.
Sales Executive
Dun & Bradstreet, MDR Education Division
2014.08 - 2017.01
- Hired to scale emerging media sponsorship and integrated marketing services business for established education data company.
- Generated new revenue streams through engagement of strategic corporate partnerships with companies including Lysol, The Nature Conservancy, Ford, and PepsiCo.
- Developed custom solutions, proposal templates, unique selling proposition for team of sellers.
- Researched sales opportunities and possible leads to exceed sales goals and increase profits.
- Negotiated contract terms with clients, securing favorable conditions for both parties while maximizing profitability.
- Participated in industry trade shows to represent company and generate valuable leads for future business growth.
- Drove revenue growth, leveraging in-depth product knowledge to offer customized solutions.
Director of Corporate Partnerships
Discovery Communications
2010.04 - 2014.02
- Created relationships with new clients in support of revenue, brand, and student achievement goals
- Created custom client solutions and closed deals ranging from $500,000 to $1.5 million
- Improved internal business processes and tracking through implementation and administration of Sales Force database
Director of Business Development
Grist Magazine
2007.02 - 2010.04
- Built sponsorship earned income revenue model for emerging environmental nonprofit media brand
- Diversified revenue streams increasing earned income revenue by 50% each year
- Launched digital advertising and sponsorship programs and closed deals with new advertisers and sponsors
- Managed ad sales talent
Director of Business Development
Creative Strategy
2006.05 - 2007.02
- Acquired new clients for boutique direct response and branding agency
- Established, initiated and optimized business development strategies based on company targets, product specifications, market data, and budget factors.
- Developed customized solutions tailored specifically to individual client needs, leading to an increase in repeat business engagements.
- Negotiated favorable contract terms with vendors and suppliers, reducing operational costs significantly for the organization.
Senior Director Brand Loyalty
National Wildlife Federation
2004.06 - 2005.07
- Promoted to head task force to rebrand 70-year-old, $100 million conservation education nonprofit
- Wrote and gained board approval for new, simplified mission statement and logo.
- Created values, vision, and positioning statements to align mission to business strategies.
- Participated on executive leadership team to set organizational priorities.
- Collaborated with cross-functional teams to create cohesive visual branding across multiple platforms.
- Led Cause Related Marketing department of sales and account managers for sponsorships, affinity programs, consumer promotions and licensing partnerships
- Provided strategic oversight to creative projects, ensuring consistent branding and messaging across all marketing materials.
Director Cause Marketing
National Wildlife Federation
2000.08 - 2004.06
- Promoted to manage sales and account management team for new client acquisition, implementation, and ongoing development of corporate marketing relationships
- Developed high-performing teams by providing mentorship, guidance, and opportunities for professional growth.
- Proactively identified potential risks and implemented mitigation strategies to minimize negative impacts on projects or business operations.
- Established a culture of continuous improvement by fostering open communication channels and empowering employees to voice their ideas.
Sr. Manager Affinity Programs
National Wildlife Federation
1996.09 - 2000.08
- Promoted to create new and manage existing business relationships to generate earned income revenue.
- Closed $10 million deal with MBNA Bank, and $700,000 new business deal with The Home Depot.
- Brought outsourced membership eco-travel program in-house and transformed to profitability in within two years.
Assistant and Manager Affinity Programs
National Wildlife Federation
1993.10 - 1996.09
- Ensured the success of earned income programs through program implementation, reporting and customer service.
Education
B.A. - Speech Communication
George Mason University
Fairfax, VA1993
Skills
- Highly proficient in
- Salesforce, PowerPoint, Excel
- Sales management
- Business Planning
- Corporate Communications
Timeline
Area Vice President, Sales
Dun & Bradstreet, MDR Education Division
2020.03 - Current
Sales Leader
Dun & Bradstreet, MDR Education Division
2017.01 - 2020.03
Sales Executive
Dun & Bradstreet, MDR Education Division
2014.08 - 2017.01
Director of Corporate Partnerships
Discovery Communications
2010.04 - 2014.02
Director of Business Development
Grist Magazine
2007.02 - 2010.04
Director of Business Development
Creative Strategy
2006.05 - 2007.02
Senior Director Brand Loyalty
National Wildlife Federation
2004.06 - 2005.07
Director Cause Marketing
National Wildlife Federation
2000.08 - 2004.06
Sr. Manager Affinity Programs
National Wildlife Federation
1996.09 - 2000.08
Assistant and Manager Affinity Programs
National Wildlife Federation
1993.10 - 1996.09
B.A. - Speech Communication
George Mason University
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