Seasoned President with a proven track record at Lush Gardens LLC, Linda Joffe & Associates and SportDeco showcasing expertise in financial management and organizational leadership. Spearheaded innovative sales strategies and product expansions, driving significant market growth. Excelled in fostering strong partnerships and optimizing operations, demonstrating exceptional creativity and a commitment to excellence.
Created organic skin care formulations.
Sold to cancer hospitals and boutiques.
Hired sales team, who then sold to cancer hospitals and boutiques across the United States.
Created and sold promotional products to companies. I worked with companies such as Dole Pineapple to create sweepstakes prizes, helped Quaker Oats introduce new GatorAde products into grocery chains, and created a points program for Con Agra with prizes such as big screen tv's and Super Bowl trips.I helped create Barney picnic gift baskets for MGM when it introduced Barney in the theme park.
Sport Deco was a boutique clothing company. The clothes were hand-painted by artists from The Columbus College of Art and Design. My partner was a well known painter who designed the clothing. We began with fleece clothing and evolved into hand-painted denim jackets. We manufactured our own denim jackets with seamless backs for the painting.
I sold the line to local boutiques and then hired sales representatives and established showrooms in major markets. We were also hired by companies such as Pepsi Cola, MGM, and MTV to create special jackets for them. We produced limited edition jackets for Richard Petty, the race car driver, the year he retired. As the jackets were sold at various race tracks, he autographed them and then they were auctioned off.