Linda Poole
South Shaftsbury,VT
Summary
Dynamic professional with a proven track record in organizational development and marketing, notably at Elizabeth Arden Red Door Spas. Expert in collaborative decision-making and budget oversight, I've successfully enhanced community engagement and brand visibility through strategic planning and innovative marketing campaigns. Skilled in volunteer recruitment and advertising, my efforts have significantly contributed to sustained growth and positive outcomes.
Overview
20
20
years of professional experience
Work History
PTO Board Member
Shaftsbury Elementary School
09.2015 - 06.2023
- Increased community engagement by organizing family-oriented events.
- Conducted monthly meetings with members, maintaining transparency in PTO operations and decision-making processes.
- Collaborated with other members to develop strategic plans for the PTO''s future growth.
- Assisted in grant writing efforts that secured funding for additional educational programs and resources.
- Coordinated teacher appreciation efforts, acknowledging their hard work and dedication to student success.
- Promoted positive relationships between educators, parents, and students through open forums and discussion panels.
- Oversaw the development of policies aimed at improving overall school performance outcomes.
- Organized fundraising events for improved school resources and extracurricular programs.
- Demonstrated commitment to continuous improvement by actively seeking feedback from parents, teachers, and administrators, then implementing changes as needed.
- Recruited and trained volunteers to support various school activities and functions.
- Enhanced parent-teacher communication by establishing and managing a regular newsletter.
- Implemented effective marketing strategies for promoting PTO-sponsored events, increasing attendance rates.
- Established and maintained strong relationships with customers, vendors and strategic partners.
Marketing Coordinator
Elizabeth Arden Red Door Spas Corporate Office
04.2003 - 05.2008
- Answered general marketing department inquiries by email, phone, and mail.
- Developed visually engaging marketing materials to support product launches and promotions.
- Collaborated with external agencies on advertising campaigns, ensuring alignment with overall marketing objectives.
- Conducted market research to identify industry trends and generate actionable insights for strategic planning purposes.
- Planned and executed internal and external marketing events.
- Tracked and reported on marketing campaign responses.
- Created engaging brochures and flyers to use for promotional materials and distribution.
- Developed and executed marketing plans for trade shows and other events to increase brand awareness.
- Coordinated public relations activities, securing positive press coverage for company initiatives.
- Boosted sales by designing and executing creative email marketing campaigns.
- Boosted brand awareness with target customer demographics with social, print, and email campaigns.
- Used online and offline marketing to generate leads, increase visibility and drive sales growth.
- Researched, monitored and analyzed market trends, customer insights and competitors to avail of resources and exercise strategic decisions.
- Managed workflow between staff, coordinating documents and creative material distribution.
- Supported sales team efforts by creating persuasive sales collateral that clearly communicated product benefits.
- Facilitated productive trade shows, leading to increased lead generation and brand exposure.
- Managed relationships with external vendors and contractors to acquire mutually benefiting contracts and successful project delivery.
- Created and managed marketing budgets to monitor expenditures and control costs.
- Enhanced brand visibility by developing and implementing targeted marketing campaigns.
- Optimized email campaigns to increase open and click-through rates.
- Oversaw preparation of marketing copy, images, videos, emails, and other collateral.
Education
Marketing
Quinnipiac University
Hamden, CTEarly Childhood Education
Middlesex Community College - Middletown
Middletown, CT06.1992
Skills
- Collaborative decision-making
- Volunteer Recruitment
- Policy Advocacy
- Budget Oversight
- Fundraising expertise
- Organizational Development
Languages
Spanish
Native or Bilingual
Timeline
PTO Board Member
Shaftsbury Elementary School
09.2015 - 06.2023
Marketing Coordinator
Elizabeth Arden Red Door Spas Corporate Office
04.2003 - 05.2008
Marketing
Quinnipiac University
Early Childhood Education
Middlesex Community College - Middletown
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