Linda Roughsedge
Hampton,NH
Summary
Results-driven sales leader with extensive experience in fleet leasing and rentals, contracts, and negotiation. Proven track record of exceeding revenue goals, building strong client relationships, and implementing effective marketing strategies to drive business growth.
Overview
8
8
years of professional experience
Work History
Inside Sales Manager
Merchants Fleet
Hooksett, NH
10.2020 - Current
- Sales manager with a proven track record of driving expansion with new and existing accounts in fleet leasing and rentals nationally for Merchants' short and long-term sales team
- Promoted in 2020 to join the short and long-term sales team, specifically targeting FedEx Ground independent service providers (ISPs)
- Developed, managed, and expanded FedEx ISP rental and lease clients nationwide, resulting in increased client retention and satisfaction
- Consistently exceeded annual rental revenue goals, achieving $5.3 million in 2021, $5.7 million in 2022, and $6.5 million in 2023
- Skilled in cultivating exceptional relationships with fleet managers and C-suite level clients by maintaining a strong focus on client satisfaction throughout the sales process
- Oversaw the entire sales process, from presenting Merchants Fleet's value proposition for rental, rent-to-lease, straight-to-lease, and services programs such as fuel cards, maintenance programs, telematics, vehicle up-fitting, and branding, to finalizing contracts and securing closed-won deals
- Manage contract negotiations, ensuring favorable terms that support client satisfaction and company goals
- Presented and educated prospects and clients on Merchants' programs and services, enhancing understanding and driving sales conversions
- Handled inbound and outbound calls, effectively moving them through the sales pipeline from unqualified to closed-won
- Attended industry tradeshows such as Route Consultants and FedEx Forward Sales Summits to generate new business and strengthen existing relationships
Inside Sales Marketing Manager
Merchants Fleet
Hooksett, NH
04.2019 - 10.2020
- Managed incoming calls and prequalified leads for sales teams focused on fleet sales
- Initiated outreach efforts to reconnect with disqualified nurture leads supporting short and long term sales teams
- Utilized HubSpot to craft nurture tracks for account-based marketing
- Adapted to Covid-19 challenges by supporting Merchants' Amazon sales team with conquests and outbound lead generation, acquiring 10 new clients contracting over 150 cargo vans, and by securing meetings with C-Suite executives for qualified pursuits
- Engaged potential clients through social media platforms
- Excelled beyond goals resulting in managerial promotion
Regional Sales Representative
Forbes Marketing Group
Hampton, NH
01.2017 - 01.2019
- Promotional Marketing Regional Sales Representative for the northeast, south, and west coast collegiate markets
- Expanded to corporate pursuits in 2018 winning clients such as HBO, W Hotel, and Daily Harvest
- Pursued student affairs and student life directors at colleges and universities with more than 5k students selling collegiate-branded promotional items and apparel for student and sporting events and activities
- Expanded and grew sales to other departments such as student government, admissions, athletics, and schools and colleges of study
- Attended National Association for Campus Actives tradeshows in territories to generate new business and nurture existing clients
- Received orders, created, and adjusted artwork and logos for proofing, entered orders with factories, facilitated transport and BOLS for large freight orders
- Introduced MailChimp as a marketing automation tool
Education
Bachelor of Arts -
University of Massachusetts Amherst
Amherst, MASkills
- Computer software/frameworks: Microsoft Office, SalesForce, HubSpot, Adobe Creative Suite
- Pipeline Management and Analysis
- Exceptional Negotiation skills
- Market Knowledge
- Sales Strategy Development
- B2B and Consultative Selling
- Prospecting/Outbound and Inbound Selling
- Creative Problem Solving
- Presenting/Presentations
- Contract Management
- Account Management
- Marketing
Accomplishments
President's Club Awards (2022)
- Top Short & Long-term Sales Manager: Awarded for highest revenue and highest net new business
- Top Cross-Sales Manager: Awarded for highest rent-to-lease conversion rates.
Timeline
Inside Sales Manager
Merchants Fleet
10.2020 - Current
Inside Sales Marketing Manager
Merchants Fleet
04.2019 - 10.2020
Regional Sales Representative
Forbes Marketing Group
01.2017 - 01.2019
Bachelor of Arts -
University of Massachusetts Amherst
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