Linda Tran
Cypress,United States
Summary
Experienced Product Manager with over 15 years of experience in Retail Banking. Excellent reputation for resolving problems and improving customer satisfaction.
Overview
18
18
years of professional experience
Work History
Product Manager, Personal and Student Lending
PNC Bank
10.2021 - Current
- Defined and analyzed KPI metrics to measure product performance.
- Coordinated project planning and execution with team members and team leads.
- Collaborated with sales, marketing and support teams to launch 2 new consumer lending products and sunset 2 products on time and within budget.
- Established criteria for each milestone within product roadmap as means to measure developmental progress.
- Monitored market trends and competitor performance and analyzed gaps to update promotional strategies and maximize sales.
- Reviewed sales, customer concerns and new opportunities to drive business strategy at weekly planning sessions.
- Developed product documentation to communicate and align key components of upcoming features and products to internal teams.
- Attained margins of more than 20% while leading Signature Express Loan product development.
- Conceptualized and deployed enhanced product features and optimized implementation for use in marketing strategies.
- Supported marketing teams, creating, deploying and optimizing campaigns for retail banking clients.
- Consulted with product development teams to enhance products based on customer interest data.
Digital Relationship Manager
PNC Bank
02.2015 - Current
- Communicated regularly with clients to understand needs, evaluate current product use, and cross-sell new products.
- Achieved goals for sale of bank products and services and exceeded over 95% of performance metrics for customer service.
- Developed and cultivated lucrative relationships with new and existing clients through effective communication and exemplary interpersonal skills.
- Managed portfolio of 500 high net worth (HNW) clients with $100K in total assets.
- Used effective sales strategies to convince clients to accept proposals, resulting increase of more than $2MM in new lending business per year.
Branch Retail Executive
PNC Bank
03.2005 - Current
- Maintained relationships with business partners to assist customers with complex financial needs.
- Oversaw business transactions and practices to comply with regulations, bank policies, procedures and internal audit requirements.
- Resolved escalated customer and associate issues and counseled associates.
- Managed recruiting and selection process for branch in addition to participating in selection process for future branch bankers and leaders.
- Assessed employee performance and developed improvement plans.
- Recruited, interviewed and hired over 10 employees and implemented mentoring program to promote positive feedback and engagement.
Education
Associate of Arts -
Lone Star College
HoustonSkills
- Critical Thinking
- Progress Monitoring
- Stakeholder Relations
- Risk Management
- Cross-Functional Collaboration
- Vendor Relations
- Digital Marketing
- Research And Trend Analysis
- Process Refinement
Timeline
Product Manager, Personal and Student Lending
PNC Bank
10.2021 - Current
Digital Relationship Manager
PNC Bank
02.2015 - Current
Branch Retail Executive
PNC Bank
03.2005 - Current
Associate of Arts -
Lone Star College
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