Linda Tyler
Peoria,AZ
Summary
Public relations professional offers more than 30 years of marketing/communications/public relations experience with an emphasis on problem solving to achieve and exceed company goals.
Overview
31
31
years of professional experience
Work History
Creative Communications Coordinator/Public Relations Specialist
FABCOM
01.2011 - 01.2018
- Leverages the power of strategy to produce content highlighting the client’s brand attributes to help establish a long-term connection with target audiences that inspires them to take action
- Collaborates with account managers, strategists, SEO/business intelligence specialists, art directors, and programmers to breathe fire into strategies and life into content for campaigns, publications, strategies, websites, press releases, brochures, emails, events, social media campaigns, podcasts, case studies, white papers, scripts, advertisements, and lead generation and lead nurture campaigns.
Publicity Coordinator
TEMPLE GAN ELOHIM
01.2001 - 01.2014
- Increase attendance, overall awareness of TGE through promotion of special events and new developments, including writing news releases for: Friday Night Live, new Rabbi installations, open houses, and concerts
- Work with Rabbi, president, board of trustee members, committee chairpersons and ad agency team to coordinate publicity/advertising.
Publicity Coordinator
RITA’S ITALIAN ICE/CUSTARD
04.2011 - 05.2011
- Garnering media placements in local papers
- Providing connections/contacts to help enhance awareness and visibility.
Director, Public Relations
BANNER HEALTH
01.2008 - 01.2011
- Managed separate hospital-based public relations teams and priorities for two Banner hospitals totaling 834 beds
- Navigated/implemented multiple changes with the merger of Sun Health and Banner Health, including strategic communications, department transition of duties, and the closure of a former Marketing & Public Relations department and community education program
- Developed and implemented communication plans for changes to various services, including Child Development Center transition, Banner Arizona Medical Clinic, Medical Imaging, etc
- Enhanced relationships with key community organizations through exploration of partnership opportunities and scheduling of/conducting community outreach meetings/tours
- Contributed to a successful Banner Boswell 40th anniversary celebration including media coverage, production of special commemorative print publications/articles, and development of message points for event speakers.
Public Relations Coordinator
ARIZONA COALITION FOR TOMORROW (ACT) HEALTH FAIR
01.2002 - 01.2009
- Enhanced visibility by developing news releases and garnering media coverage
- Photographed events and presented slide show recap at annual volunteer/donor appreciation dinners.
Public Relations Director, Community/Media Relations
SUN HEALTH
01.1987 - 01.2008
- Launched “Doctor on Call” community outreach (call-in) program
- Developed and implemented communication plans, including those for the transition of Sun Health Hospice, Homecare and Personal Care services to other healthcare providers, the launch of a new service line at a community hospital, and the transition of Sun Health to Banner Health during the merger in 2007-2008
- Coordinated media opportunities with local, state and national media, including major media placements on HBO, PBS, Discovery Channel, News Hour with Jim Lehrer, Newsweek, and The Business Journal
- Wrote award nominations that resulted in finalists and winners being named in the Health Care Heroes Valley-wide recognition program
- Garnered donor support for campaigns through coordination/production of news releases and special Sun Health anniversary commemorative print publications
- Received Sun Health Employee of the Year and Employee of the Quarter awards.
Education
Bachelor of Arts - Journalism/Mass Communication
University of Iowa
Iowa City, IowaSkills
- Marketing
- Event Management
- Website Management
- Corporate Communications
Accomplishments
- Achieved [Result] by completing [Task] with accuracy and efficiency.
- Achieved [Result] through effectively helping with [Task].
- Collaborated with team of [Number] in the development of [Project name].
- Documented and resolved [Issue] which led to [Results].
Training
FEMA (Federal Emergency Management Agency) Emergency Preparedness Training, Anniston, Alabama
Timeline
Publicity Coordinator
RITA’S ITALIAN ICE/CUSTARD
04.2011 - 05.2011
Creative Communications Coordinator/Public Relations Specialist
FABCOM
01.2011 - 01.2018
Director, Public Relations
BANNER HEALTH
01.2008 - 01.2011
Public Relations Coordinator
ARIZONA COALITION FOR TOMORROW (ACT) HEALTH FAIR
01.2002 - 01.2009
Publicity Coordinator
TEMPLE GAN ELOHIM
01.2001 - 01.2014
Public Relations Director, Community/Media Relations
SUN HEALTH
01.1987 - 01.2008
Bachelor of Arts - Journalism/Mass Communication
University of Iowa
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