LINDSAY ROTH

• Successfully led a high-performing account management team in managing sales planning, client services, and operations for a prominent global media brand
• Delivered unparalleled platform support, proactively assisting clients in troubleshooting and swiftly resolving operational and product-related issues
• Effectively managed client expectations by actively seeking feedback and collaborating with key stakeholders to understand client needs, priorities, and proposed improvements
• Continuously provided comprehensive training on new and established products and processes to fortify and enhance the publisher/client relationship
• Maximized growth opportunities by skillfully identifying and nurturing strategic accounts, ensuring consistent client renewals, and fostering strong client retention
• Acquired a profound understanding of client’s business and organizational needs to identify and leverage opportunities for existing clients skillfully
• Worked closely with the Agency Partnership team to uncover untapped opportunities and provide strategic recommendations to drive unparalleled revenue growth
• Spearheaded campaign-related communication, driving kick-off calls, problem-solving discussions, and delivering captivating client presentations
• Continuously managed client accounts, ensuring flawless campaign execution, optimizing KPIs, delivering impactful performance reports, and implementing dynamic measurement strategies for unparalleled success
• Established enduring, integrated relationships by conducting quarterly business reviews (QBRs) aimed at showcasing campaign achievements and delivering presentations to stakeholders at all levels within the client's organization
• Provided strong mentorship and coaching to a team of national Account Managers, driving their professional growth and development with a focus on achieving outstanding results

• Managed skills development and performance of eight-person Sales Planning/Account Manager Team
• Approved all client RFPs and strategized with the Team on the creation of winning media plans based on campaign objectives, KPIs, and budget levels
• Guided Account Managers on reporting methods and data analysis to ensure campaigns were trafficked, monitored, and, if necessary, optimized throughout the campaign life cycle
• Served as the first point of escalation for any issues that might negatively affect campaign performance and provided strategic and solutions-driven support to resolve
• Partnered and collaborated with internal department leaders to maintain consistent procedure across both pre-sales and post-sales and implemented workflow process enhancements.

• Trained, managed, and mentored a team of Account Coordinators who were responsible for all post-sale operational functions ranging from order entry (OperativeOne), ad trafficking (DoubleClick DFP), and campaign management to maximize performance and guarantee delivery
• Partnered with Sales Management to ensure Account Coordinators were providing the highest level of support
• Managed client communications to ensure ad specifications were communicated, realistic expectations set, and deliverables received promptly and participated in client kick-off-calls to delineate clear campaign objectives to ensure flawless executions
• Collaborated with various Teams in the conceptualization, development, and execution of media campaigns across CBS Interactive's portfolio of sites
• Coordinated the actions across internal departments to uphold best practices and maintain a cohesive workflow.

• Partnered with Sales Executives in the creation of media plans as a means to acquire new business and retain existing ones
• Developed and finalized all client presentations
• Managed and provided personal follow-up on all new business inquiries.

• Created media plans and responded to RFPs based on clients’ specific campaign requirements and objectives
• Assisted the sales team in the conception and execution of unique sponsorship opportunities to maximize revenue
• Managed campaign performance to ensure all contracted elements were being met
• Communicated campaign timelines and creative deadlines to clients.

• Supported two account executives and one account service representative in all aspects of ad sales
• Initiated and maintained excellent relationships with all clients, including all personnel at the media buying agencies
• Provided superior customer service, focused on client requests
• Maintained continual interaction with ad agencies/media buyers to strengthen client relationship.