Lindsay Berra
Clifton,NJ
Summary
High-performance content professional, marketing communications leader and multi-platform storyteller with over 25 years of experience delivering compelling original content for many leading sports, health, wellness and entertainment brands. Seasoned reporter, writer and analyst with proven ability to drive engagement through story-driven, on-brand content and SEO optimization. Extensive network of brands, athletes, industry experts, media outlets and marketing agency leaders, built through two decades of loyalty and dedication.
Overview
26
26
years of professional experience
Work History
Head of Content
Mustard
06.2020 - Current
- Creates informative, easily understood digital content for Mustard’s social media channels, email communications and blog to support in-app baseball and golf mechanics, coaching and mental skills content
- Proficiency in Mailchimp, Klaviyo, Wordpress
- Optimizes content for SEO
- Edits and proofreads all written materials, maintaining a high standard of grammar and style consistency
- Cultivates partnerships with brands and influencers to increase reach in both baseball and golf
- Worked in partnership with Golf Digest to conceptualize, build and launch Mustard Golf
- Collaborates with product development teams for continuous improvement of offerings in baseball and golf based on customer feedback and evolving market needs
- Moderates live class sessions with elite coaches and professional athletes to augment coaching delivered in-app
Freelance Writer
Self-Employeed
01.2006 - Current
- Researched, reported and wrote editorial and brand content for a variety of media outlets and brands, including Finding Mastery, Momentous Nutrition, Kore Nutrition, VitaHustle, AI Wellness, FleishmanHillard, The Sports Business Journal, ESPNW, EXPN, New Jersey Monthly, The Box, Self, Men’s Health and Yankees Magazines, Baseball America, Yahoo! Sports, Bodybuilding.com, The Boston Globe, Fast Company, The New York Times, Masthead Media, Cannondale, Peloton, the PGA Tour, STACK.com and Barbella Box.
Board Member
Yogi Berra Museum & Learning Center
01.2006 - Current
- Leads Museum tours and moderates panel discussions to promote the values and legacy of Yogi Berra
- Board duties include organizing and publicizing events, donor outreach and cultivation, educational program development, social media content creation and marketing plan development to support the Museum’s mission
- Spearheaded a successful 2015 campaign to obtain 100,000 petition signatures to secure the Presidential Medal of Freedom for Yogi Berra
- Collaborated with the Museum team to organize, promote and execute a successful attempt to break the Guinness World Record for the largest game of catch on Sept. 21, 2025, with 2,358 participants in honor of Yogi Berra's 100th birthday
Executive Producer and Narrator
It Ain't Over Documentary
12.2018 - 12.2023
- Organized interviews and locations for the production of a full-length documentary film on the life and legacy of New York Yankees legend Yogi Berra
- Collaborated closely with the director and production team to craft the documentary script, secure image, video and music rights and ensure the historical accuracy of all included content
- Narrated the full documentary, telling Yogi Berra's life story and relating his vast contributions to baseball and society at large
- Spearheaded efforts to market and promote It Ain't Over through print, radio and television interviews and extensive social media marketing
- Earned widespread critical acclaim, nominations for two Critics Choice Awards and a 98% Certified Fresh rating on Rotten Tomatoes
Host
Food of the Gods Podcast
06.2021 - 12.2022
- Developed and maintained strong relationships with celebrity guests in the sports and fitness world that led to compelling and informative interviews
- Researched and scripted podcast episodes, including intros, outros and ad reads
- Curated diverse perspectives through guest selection, fostering inclusive discussions on a wide range of topics
Senior Strength & Sports Editor
Tonal
03.2022 - 07.2022
- Supported Tonal hardware sales and programming awareness with digital editorial content exploring sports performance, sports science, fitness, and health and wellness trends for Tonal's website and mobile app
- Optimized all content for SEO
- Helped launch Tonal’s golf programming with a series of adjacent sport-specific articles with insight from a variety of golf professionals
- Translated complicated scientific concepts into simple terms to help reach a broader audience
National Correspondent
Major League Baseball, MLB.com & MLB Network
12.2012 - 01.2018
- Wrote feature stories for MLB.com and partner sites SportsonEarth.com and NHL.com
- Frequently appeared as an analyst on MLB Network and NHL Network to further the reach of those stories
- Covered MLB spring training, the MLB All-Star Game, The World Baseball classic and the World Series
- Met deadlines to provide relevant information quickly to staff and general public
- Managed numerous simultaneous assignments while maintaining a high level of organization and attention to detail
Senior Writer
ESPN Magazine
10.1999 - 10.2012
- Covered mainly hockey, tennis, baseball and Olympic sports, as well as many others, from golf and boxing to Pop Warner football and roller derby. Wrote more than 50 feature stories, including three cover stories, and over 200 department stories, previews and first-person collaborations. Helped create ESPN HS Girl Magazine, and wrote feature stories on high school athletes.
- Provided breaking news, features and video content to ESPN.com, ESPNTheMag.com, ESPN Insider and ESPNW. Deadline coverage of 12 NHL Playoffs, Stanley Cup Finals, drafts and All-Star Games, 12 US Open tennis tournaments, three Olympic Games, two MLB All-Star Games and one Wimbledon Championships.
- Sideline reporter for ESPN2/ESPN3 coverage of 2012 Reebok CrossFit Games
- Regular guest on SIRIUS radio’s ESPN The Magazine show and on ESPN2, ESPN3, ABC and ESPN affiliates nationwide
Education
Bachelor of Arts - Journalism
05-1999
Skills
- Digital & Social Content
- Feature Writer & Editor
- Ghostwriter
- On-Air Host & Guest Analyst
- Podcast Host
- Strategic Content Planning
- Content Development
- Content Editing
- Brand Messaging
- Email Marketing
- Blogging
- Search engine optimization
Athletics & Activities
- Level One CrossFit Trainer, 2012-2022
- Olympic-distance triathlete, CrossFit competitor, hiker, yogi, golfer
- Heroes & Cool Kids, Write on Sports mentoring programs instructor, 2008-2016
- Summited Mt. Kilimanjaro, Tanzania, Africa, September 2007
- Tar Heels Varsity Softball Team, 1995-1997
- Tar Heels Men’s Club Ice Hockey Team, 1995-1999
Timeline
Senior Strength & Sports Editor - Tonal
03.2022 - 07.2022
Host - Food of the Gods Podcast
06.2021 - 12.2022
Head of Content - Mustard
06.2020 - Current
Executive Producer and Narrator - It Ain't Over Documentary
12.2018 - 12.2023
National Correspondent - Major League Baseball, MLB.com & MLB Network
12.2012 - 01.2018
Freelance Writer - Self-Employeed
01.2006 - Current
Board Member - Yogi Berra Museum & Learning Center
01.2006 - Current
Senior Writer - ESPN Magazine
10.1999 - 10.2012
University of North Carolina At Chapel Hill - Bachelor of Arts, Journalism