Lindsay Borchik
NJ
Summary
Dynamic Senior Sales Manager with a proven track record at Amazon Advertising, driving $120MM+ in annual revenue. Expert in business development and cross-functional collaboration, leveraging data-driven strategies to enhance operational planning. Recognized for fostering team leadership and trust, resulting in significant revenue generation and client satisfaction.
Overview
16
16
years of professional experience
Work History
Senior Sales Manager
Amazon Advertising
New York, USA
03.2023 - Current
- Achieved annual growth up to 120% year-over-year across Global Consumer Services (CS) goals across 8 categories ($120MM+ annual quota).
- Oversaw team of 8 AE's, hiring processes, goal setting and quota management. Enhanced company culture, advanced career development, and boosted sales by implementing best practices.
- Managed relationships with internal partner teams (AWS, Retail, Product, Custom, etc.) to identify net new revenue opportunities, terms and challenges to drive net new revenue streams across CS accounts, including $6B multi-year deal term negotiations for top delivery company.
- Owner of annual operational planning, reporting business development needs to senior leadership, derived from successes, risk assessments, and forecasted opportunities with proposal to increase revenue by ~30% YoY across the Non-Endemic business.
Team Lead
Amazon
New York, NY
04.2022 - 03.2023
- Managed Global Adapt team members in conjunction with being a rotating manager in the Account Management organization.
- Lead Adapt "experiment" workstream with goal of scaling Adapt across Amazon organizations. Authored and presented data-driven use-case to Senior Leaders for buy-in and launch plan. Successfully expanded Adapt into Product, Go-to-Market team, Account Management team, and launching Amazon Advertising Adapt in the AU market.
- Lead program overhaul for re-launch of agile team support of Amazon Ads across the Global large customer sales team to identify top challenges of current state. Launch included goals to decrease turnaround times, improve ticketing and tracking, improve customer satisfaction and drive revenue. Re-launched program withing tight timeline of just 12 weeks. Measurement of success intuitive ticketing, notifications, improved communications plan and timelines, standardized rules of engagement with internal and external clients, all of which were met at launch.
- Enhanced team morale and retention through recognition programs and career development opportunities. Participating in 3 promotions for team members.
- Planned and led team meetings to review business results and communicate new and ongoing priorities, understand challenges to action on behalf of team.
Principal Account Executive
Amazon Advertising
New York, USA
03.2017 - 03.2021
- Generated $189 million in revenue through strategic account coverage.
- Secured a $32 million upfront agreement with a top 10 CPG brand, achieving an 80% increase year over year. Closed a $42.5 million upfront agreement with one of the top two insurance companies, marking the largest video commitment across Amazon Ads in 2020.
- Selected to lead the Global Ad Sales Finance program with a goal to identify non-revenue driving Account Executive activities. Managed an extensive audit of the end-to-end sales process, led weekly 1:1s with the Finance Director, and monthly global program status meetings with the Global VPs. Program deliverables based on results included consolidating over 100 sales tools down to 40, implementing a new AdOps process, streamlining contacts and processes and translating core sales materials by market. Saving AE's 4 hours per week on non-revenue-driving activities or $80MM in ad sales revenue annually.
Senior Manager, Business Development
Amazon - Audible
New York, USA
10.2014 - 11.2019
- Led top-performing verticals, including telco and hardline accounts (Samsung, T-Mobile, AT&T, Microsoft), driving +115 increase MoM in Audible sign-ups.
- Structured and negotiated multi-year deals, including a 2-year agreement with Samsung featuring an API-integrated exclusive content offer to drive customer value and increase Audible sign-ups by 52% YoY.
- Managed Microsoft partnership, executing a monthly content deal integrated into the OS to enhance user engagement.
- Spearheaded cross-functional collaboration, leading weekly meetings with engineering, creative, legal, PR, marketing, and sales teams to ensure seamless activation and execution of deals.
Senior Manager, Business Development
Amazon - Audible
New York, USA
10.2014 - 03.2017
- Led top-performing verticals, including telco and hardline accounts (Samsung, Microsoft, AT&T)
- Structured and negotiated multi-year deals, including a 2-year agreement with Samsung featuring an API-integrated exclusive content offer to drive customer value and increase Audible sign-ups.
- Managed Microsoft partnership, executing a monthly content deal integrated into the OS to enhance user engagement.
- Spearheaded cross-functional collaboration, leading weekly meetings with engineering, creative, legal, PR, marketing, and sales teams to ensure seamless activation and execution of deals.
Associate Marketing Director
Conde Nast - The New Yorker
New York, USA
10.2013 - 09.2014
- Leveraged the power of The New Yorker brand to conceive, write and implement integrated marketing programs spanning digital, print, OOH and events.
- Collaborated with sales, creative services, marketing, and events teams to drive advertiser brand messaging and business objectives from proposal development to execution.
- Developed third party partnerships and relationships with vendors and cultural partners for integrated program opportunities.
National Trade Marketing Manager
Verizon, AOL
New York, USA
08.2011 - 09.2013
- Managed trade strategy, budget ($7M) and execution for AOL Advertising.
- Managed trade marketing activations: Cannes Lions Festival, Ad Week and Digital NewFronts. Collaborating with internal executives and partner teams to create and execute events. At Cannes 2013 AOL programmed 20+ events, hosted 400+ VP/C-Suite clients and filmed interviews w/ 30 Executives. AdWeek AOL hosted 500+ clients and presented $100MM in new ad opportunities.
- Planned and executed annual trade programs, owned messaging for AOL trade campaigns. Presented weekly updates on Leadership calls and planning sessions.
Sales and Marketing Associate
Conde Nast - Teen Vogue
New York, NY
10.2008 - 09.2011
- Developed and managed marketing programs with corresponding budgets on top 100 beauty accounts and executed campaign elements.
- Directed shop-able videos featuring advertiser products.
- Managed social media for Teen Vogue, working with editorial team on creation of custom ad opportunities.
- Project managed quarterly business reports for Publisher. Managed syndicated research on all Teen Vogue core advertising presentations.
Education
Business Storytelling - Sales Methodology
2Win! Global
New York, NY08-2019
Bachelor of Arts - Fine Arts
Fashion Institute of Technology
New York, NY05-2007
Skills
- Team leadership and coaching
- Revenue generation and negotiation
- Operational planning
- Data-driven business management
- Cross-functional collaboration
- Customer relationship management
Training and Development
- Global Amazon Advertising Panel, 2023
- Challenger Sales training, 2023
- Management Fundamentals training, 2022
- Executive Conversations training, 2021
- International Women's Day, panel participant, 2019
Timeline
Senior Sales Manager
Amazon Advertising
03.2023 - Current
Team Lead
Amazon
04.2022 - 03.2023
Principal Account Executive
Amazon Advertising
03.2017 - 03.2021
Senior Manager, Business Development
Amazon - Audible
10.2014 - 11.2019
Senior Manager, Business Development
Amazon - Audible
10.2014 - 03.2017
Associate Marketing Director
Conde Nast - The New Yorker
10.2013 - 09.2014
National Trade Marketing Manager
Verizon, AOL
08.2011 - 09.2013
Sales and Marketing Associate
Conde Nast - Teen Vogue
10.2008 - 09.2011
Business Storytelling - Sales Methodology
2Win! Global
Bachelor of Arts - Fine Arts
Fashion Institute of Technology
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