Summary
Overview
Work History
Education
Skills
Websites
Timeline
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Lindsay Brand

Hamilton,MI

Summary

Passionate Content Marketing Specialist driven to create effective marketing strategies and maximize company sales. Consistently delivers timely and effective marketing programs to promote awareness of products and company mission. Strategic and innovative professional well-versed in website content and digital marketing.

Overview

9
9
years of professional experience

Work History

Marketing Coordinator

Marceco Ltd.
04.2021 - Current
  • Created and managed brand guidelines internally and externally.
  • Managed company website content and continually audited the site to ensure a great user experience.
  • Collaborated with cross-functional teams to establish successful execution of projects and campaigns.
  • Boosted brand awareness with target customer demographics with social, print, and email campaigns.
  • Composed weekly posts for social media and helped build corporate presence on Twitter, Facebook, and Instagram.
  • Implemented SalesForce Account Engagement/Pardot by developing email segmented lists, marketing automations, and lead nurturing campaigns.
  • Managed relationships with external vendors and contractors to acquire mutually benefiting contracts and successful project delivery.
  • Optimized email campaigns to increase open and click-through rates.
  • Analyzed and reported on KPIs to validate and demonstrate success of marketing campaigns.
  • Mentored local personnel on best practices and protocols to maximize productivity.

Owner/Creative Director

Lindsay Branding
01.2015 - Current
  • Developed marketing strategies and brand design for local small business owners
  • Regularly met with clients to keep projects on track and ensured deadlines were met

Marketing Specialist

Universal Wireless
07.2019 - 04.2021
  • Updated social media platforms with latest news and corporate details.
  • Monitored social media questions and comments and appropriately responded.
  • Teamed with advertising agencies and outside consultants to develop strategic marketing plans.
  • Maintained inventory of marketing literature, archive files and sample files.
  • Created customized marketing materials to increase product awareness.
  • Generated reports to support development and implementation of marketing plans..
  • Wrote engaging and successful marketing, advertising, and website copy.
  • Created and distributed surveys for data collection and analysis.
  • Assembled reports and presentations to share insights and recommendations with stakeholders.

Education

Bachelor of Science - Marketing

Cornerstone University
Grand Rapids
05.2015

Skills

  • Adobe Creative Suite
  • Web Site Content
  • Marketing
  • Analyze Trends
  • WordPress
  • SalesForce Marketing Account Engagement (Pardot)
  • Prepare Detailed Reports
  • Basic SEO
  • Project Management
  • Copywriting
  • Content Management
  • Brand Development

Timeline

Marketing Coordinator

Marceco Ltd.
04.2021 - Current

Marketing Specialist

Universal Wireless
07.2019 - 04.2021

Owner/Creative Director

Lindsay Branding
01.2015 - Current

Bachelor of Science - Marketing

Cornerstone University

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