Lindsay Cobb

• Managed two high profile, high visibility product suites: Patient Financial Clearance (Front-end/Patient Access) and Patient Financial Care (Patient Payments)
• Developed comprehensive go-to-market plans that encompassed sales enablement, public relations, digital marketing efforts and sales outreach.
• Managed successful product launches, ensuring timely delivery and coordination across multiple departments.
• Collaborated with product and finance on pricing strategies for new launches.
• Oversaw product marketing managers who owned launch processes and tactical deliverables
• Coordinated with design and media teams to develop high-quality creative assets.
• Developed creative presentations (webinars, speaking engagements), trend reports, curated assets, product data sheets and sales enablement materials.
• Spearheaded the creation of sales collateral, including presentations, case studies, and whitepapers, to support revenue growth objectives.
• Established, initiated and optimized business development strategies based on company targets, product specifications, market data, and budget factors.
• Led market research initiatives to identify new opportunities, inform product development strategies, establish target markets, threats and opportunities for differentiation.
• Enhanced brand positioning by creating compelling messaging and content tailored to target audiences.
• Collaborated closely with the engineering team during product development stages providing essential input from a marketing standpoint.
• Collaborated with product management teams on feature prioritization based on customer feedback and market insights.
• Mentored junior team members to foster professional growth and enhance team performance.

• Create and own the overall strategy for Channel Partner Integration projects
• Collaborate closely with the Channel Partner sales team on each partner relationship and integration opportunities
• Travel onsite to meet with partners for various purposes such as roadmap presentations and alignment, product reviews, define requirements and solution workflows
• Serve as the liaison between the channel partner sales team and the individual product managers
• Lead project commercialization in conjunction with an assigned project manager to ensure progress is being made and timelines are being met
• Create project strategy, write charters and business cases in partnership with the product managers for channel partner integration projects
• Lead efforts to develop a financial strategy with the product managers, sales team and the partner
• Attend and present at partner user conferences
• Conduct ongoing market research and analysis for current and future products for partner strategy alignment and continued partnership growth
• Maintains professional and technical knowledge by attending educational workshops and conferences, reviewing professional publications, and utilizing professional network as resources for industry trends and information
• Manage product solutioning for synergy client opportunities by presenting product information and roadmaps, gathering requirements for products with integration based on specified needs, lead internal product efforts to product an end to end solution to the client.

• Create and own overall strategy for the Patient Access product family
• Responsible for bringing new products to market by analyzing proposed product requirements and product development efforts
• Utilize agile methodology for full scale planning including team quarterly roadmap reviews, feature writing and mapping, feature prioritization
• Write detailed features with distinct user acceptance criteria for the development team
• Define operational requirements using input services and support
• Determine product pricing using market research data
• Collaborate with finance to develop a 3 year pro forma
• Manage beta programs during product commercialization projects
• Determine market segments and content for marketing collateral and campaigns
• Define the sales strategy with sales leadership
• Lead industry presentations or product presentations at conferences, on webinars for both internal and external audiences
• Manage roadmap at all times and present to leadership and internal contacts on a quarterly basis
• Maintains professional and technical knowledge by attending educational workshops and conferences, reviewing professional publications, and utilizing professional network as resources for industry trends and information.

• Responsible for securing new revenue for TriZetto Provider Solutions – strategically targeting billing service organizations who bill for 100 providers or more
• Manage daily goals with heavy prospecting and initiate, maintain and grow relationships with segment market via phone, email, WebEx and in person
• Demonstrate full product function and feature capabilities either remotely or onsite with the prospects
• Develop a market and competitive knowledge base; completed a full billing service sales strategy in six parts
• Build relationships with clients, prospects, associations and vendor partners
• Sell consultatively and make recommendations to prospects from various solutions TriZetto Provider Solution offers, suited for their business needs
• Display leadership skills among sales peers
• Maintain professional internal and external relationships that meet company core values
• Utilize Salesforce to maintain accurate records of all sales leads and opportunities.

• Manage and qualify leads within the eastern region territory through heavy outbound calling and targeted marketing campaigns to drive additional sales opportunities
• Meet and exceed weekly productivity metrics
• Provide demonstrations of the product to executive management of the prospect’s group/organization either by phone or in-person
• Conduct primarily phone based sales calls with provider groups, billing services, and hospitals/health systems to articulate our business model and value proposition
• Gather business intelligence on companies, leads and each qualified prospect to grow and sustain a pipeline
• Participate in and/or conduct sales and product training to improve sales and business acumen
• Prospect and develop relationships with larger provider groups with typically a longer and more complex sales cycle and prepare them for post-sale transition to account management and implementation
• Provide strategic situation analysis, pricing proposals and RFP responses
• Travel to client sites and Tradeshows required
• Completed Miller Heiman training in 2013 & 2014.

• Managed and qualified new prospect leads within the northeast territory through cold calling and email marketing campaigns
• Developed stronger relationships with current clients for opportunities to upsell on new products and services
• Provided demonstrations of the product to new leads and existing clients
• Met and exceeded weekly productivity metrics
• Developed strategies for more successful results with each step in the sales process
• Traveled to industry tradeshows.

• Developed recruiting strategies to identify qualified candidates through various tools
• Achieved goals by meeting and exceeding specific metrics such as call connects, interviews, submittals, and placements
• Worked with the team to develop strategies to be more successful with cold calling, sales, and obtaining leads
• Supported virtually every significant employer in Richmond and surrounding areas
• Maintained a strong partnership with these firms by providing high caliber talent through the screening process, short-listing and ultimately placing into high-end projects
• Evaluated the strengths and weaknesses of candidates through screening and interviews, by phone and in person
• Negotiated wages, benefits, and other terms and conditions of employment with candidates
• Oversaw pre-employment steps including reference checks and background/drug tests
• Managed contract employees while on assignment
• Worked with in-house Business Development Managers to identify top accounts and target skill sets
• Communicated effectively with others in order to increase productivity
• Maintained relationships with industry contacts to gain industry knowledge and get referrals
• Attended local networking events
• Completed in-depth 3-week recruiting training course and continued to participate in on-going training opportunities.

• Managed 7 specific product lines for the product management and worked to improve their market value to our clients as well as expand the mix of offerings within each
• Developed and managed relationships for with 130 vendors
• Managed vendor contracts for my product lines
• Used job specific knowledge to develop robust offers for client loyalty programs
• Ensured that all of the necessary research is done when making recommendations for client programs
• Responded to all client requests for product information relating to the products that I managed and utilize resources to gain information and knowledge to complete the task
• Revamp processes for the product group to gain efficiencies in managing to client needs for their programs
• Expand client matrices to boosts them in the industry
• Developed standard matrices for clients who are new to the loyalty space
• Launched a new approval process for creative approvals from vendors which significantly increased the amount of market penetration per client
• Develop a better process for the online shopping partner refresh (annual process)
• Managed the commission structures for my products
• Completed weekly industry research exercises
• Developed marketing materials for existing products & aided in the clean up of existing marketing materials
• Attended trade shows to further develop relationships with current and potential vendors.

Minor: Business Management & Music