Results-oriented Senior Vice President Marketing, leveraging over two decades of expertise in healthcare marketing to drive transformative brand strategies and impactful campaigns. Excels in competitive analysis and performance analytics, using data to boost customer engagement and team performance, aligning marketing efforts with corporate goals for substantial growth.
Organized and dependable candidate successful at managing multiple priorities with a positive attitude. Willingness to take on added responsibilities to meet team goals.
Pursuing full-time role that presents professional challenges and leverages interpersonal skills, effective time management, and problem-solving expertise.
Overview
24
24
years of professional experience
4
4
years of post-secondary education
Work History
GLOBAL MARKETING LEAD
Lucent Diagnostics
USA & UK, Illinois
11.2023 - 12.2024
Spearhead global marketing initiatives, driving brand awareness and market penetration across diverse regions
Develop innovative strategies to amplify Lucent Diagnostics' presence
Orchestrate multi-channel campaigns, leveraging data-driven insights to optimize ROI
Collaborate with cross-functional teams to align marketing efforts with business objectives
Implemented cutting-edge digital strategies, enhancing brand visibility and customer engagement across global markets
Drive measurable growth in lead generation
Conducted comprehensive market research, identifying growth opportunities and competitive advantages
Utilize advanced analytics to refine targeting strategies and improve campaign performance
Fostered strong partnerships with internal stakeholders and external agencies to ensure cohesive brand messaging
Lead cross-cultural teams to execute global marketing initiatives effectively
Led global marketing, generating $9.3m in leads, enhancing brand visibility internationally
Partnered with key advocacy and society groups to gain consumer insight to aid in product/brand positioning
Orchestrated lead generation campaigns, resulting in 5k new prospects and substantial expansion of brand awareness
Led analytics to refine marketing spend, boosting brand growth and patient advocacy
Developed patient strategies, enhancing partnerships and driving measurable brand success
Aligned with agencies for impactful marketing, optimizing resources and brand recognition
Fostered cross-functional partnerships, aligning marketing initiatives with overarching business objectives and stakeholder expectations
Conducted in-depth market analyses, refining strategies to bolster competitive advantage and achieve measurable marketing outcomes
Implemented advanced analytics tools, enabling more accurate forecasting and strategic decision-making
Enhanced sales processes, leading to revenue growth and improved business operations
Orchestrated data-driven campaigns that significantly enhanced brand visibility and market share across key demographics
Spearheaded commercial strategy, securing $100M+ funding and driving measurable brand success through innovative patient advocacy initiatives
Redesigned sales processes, leading to substantial revenue growth and streamlined business operations for improved efficiency
Proven ability to learn quickly and adapt to new situations.
Skilled at working independently and collaboratively in a team environment.
Worked well in a team setting, providing support and guidance.
Passionate about learning and committed to continual improvement.
Managed time efficiently in order to complete all tasks within deadlines.
Assisted with day-to-day operations, working efficiently and productively with all team members.
Worked effectively in fast-paced environments.
Worked flexible hours across night, weekend, and holiday shifts.
Demonstrated respect, friendliness and willingness to help wherever needed.
Strengthened communication skills through regular interactions with others.
Paid attention to detail while completing assignments.
Adaptable and proficient in learning new concepts quickly and efficiently.
Organized and detail-oriented with a strong work ethic.
Learned and adapted quickly to new technology and software applications.
Participated in team projects, demonstrating an ability to work collaboratively and effectively.
Proved successful working within tight deadlines and a fast-paced environment.
Resolved problems, improved operations and provided exceptional service.
Used strong analytical and problem-solving skills to develop effective solutions for challenging situations.
Self-motivated, with a strong sense of personal responsibility.
Excellent communication skills, both verbal and written.
Chief Commercial Officer
Genome Insight, Inc.
USA, South Korea & Hong Kong, CA
06.2023 - 11.2023
Investigated customer feedback on measures and developed programs to boost market saturation based on results.
Boosted sales revenue by implementing strategic marketing initiatives and cultivating strong client relationships.
Directed the creation of engaging marketing campaigns that resonated with target audiences, generating brand awareness and interest in our offerings.
Spearheaded commercial strategy, securing $100M+ funding and driving measurable brand success through innovative patient advocacy initiatives.
Developed comprehensive go-to-market strategies for new product launches, resulting in increased market share.
Led cross-functional teams to successfully execute high-impact business development projects.
Evaluated market trends and competitor analysis to inform data-driven decision making and drive growth.
Developed creative, competitive compensation plan, and motivated sales department to exceed sales projections by 25%.
Optimized pricing strategies for maximum profitability while maintaining customer loyalty and satisfaction levels.
Championed a customer-centric culture within the organization, enhancing overall customer satisfaction levels.
Acquired, analyzed and made decisions based on in-depth knowledge of the oncology, MRD market to rapidly achieve sales growth.
Synthesized company and competitor performance data to discover untapped markets for genotyping and tumor analysis.
Spearheaded the implementation of innovative sales tools and technologies, enabling more targeted sales efforts.
Fostered a culture of continuous improvement within the commercial division, encouraging innovative thinking and embracing change as an opportunity for growth.
Established rigorous performance metrics to effectively measure commercial activities and optimize results.
Achieved company-wide alignment on commercial objectives through effective communication of goals across all departments.
Adjusted company plan based on customer satisfaction surveys and sales reports to achieve stronger market position.
Collaborated with senior management to improve overall customer experience and increase profitability.
Designed and executed successful sales and marketing procedures using innovative strategies.
Collaborated with product development teams to refine offerings based on customer feedback and market demand trends.
Implemented robust forecasting models to ensure accurate sales projections and informed resource allocation decisions.
Expanded global market presence through targeted business development initiatives in emerging markets.
Recruited, mentored, and supported high-performing members of sales and marketing teams.
Crafted compelling value propositions for products and services, capturing new customers in competitive markets.
Advised on capture strategy, solutions, and costing, and pricing deals.
Drove projects to completion within tight deadlines across cross-functional teams and through uncertainty.
Built relationships with customers and community to establish long-term business growth.
Collaborated with upper management to implement continuous improvements and exceed team goals.
Implemented systems and procedures to increase sales.
Communicated product quality and market comparisons by creating sales presentations.
Enhanced profitability by developing pipelines utilizing marketing and sales strategies.
Held one-on-one meetings with sales team members to identify selling hurdles and offered insight into best remedy.
Compiled and analyzed data to determine approaches to improve sales and performance.
Boosted marketing, reviewed pricing strategies and expanded distribution channels to increase sales revenue.
Coached and promoted high-achieving sales and account management employees to fill leadership positions with qualified staff and boost company growth.
Streamlined internal processes, improving operational efficiency and reducing costs.
Drove sustainable growth by identifying opportunities for expansion and implementing strategic plans to capitalize on them.
Synthesized company and competitor performance data to discover untapped markets for whole genome sequencing.
Acquired, analyzed and made decisions based on in-depth knowledge of oncology market to rapidly achieve sales growth.
Balanced business needs and customer needs to optimize profits and customer satisfaction.
Negotiated key partnerships with external stakeholders, fostering collaboration and driving mutual success.
Constructed business case models and identified credible value-based calculations.
Achieved sales goals and service targets by cultivating and securing new customer relationships.
Prepared sales presentations for clients showing success and credibility of products.
Achieved established KPI for company, regional team and individual performance through teamwork and focus on customers.
DIRECTOR OF MARKETING, RENAL GENETICS
Natera, Inc.
USA, Illinois
01.2022 - 06.2023
Increased Renasight's market share from 3% to 25% by refining marketing strategies
Spearheaded strategic planning for future renal genetics offerings, identifying emerging market opportunities to solidify company's industry leadership
Conducted strategic planning to identify new opportunities in renal genetics
Pioneered market expansion strategies, dramatically boosting Renasight's market presence and optimizing digital marketing for substantial lead generation growth
Orchestrated cross-functional synergy between marketing and product teams, driving unified business strategies and fostering product innovation
Executed comprehensive DTC campaign launch, leveraging thorough testing methodologies to ensure maximum market impact and customer engagement
Analyzed market trends and consumer behavior, implementing data-driven strategies that significantly enhanced digital marketing ROI and SEO performance
Pioneered strategic renal genetics market expansion, significantly boosting Renasight's presence and optimizing digital marketing for substantial 32% in lead growth
Coordinated with creative team to generate dynamic marketing content and communication tools for promotional campaigns.
Devised marketing plans using digital strategies, print advertising, and word of mouth tactics.
Leveraged public relations strategies to protect the company''s reputation during crisis events or periods of negative press coverage effectively.
Managed annual marketing budget in excess of $6.2million.
Conducted market research to inform decision-making and ensure alignment with target audiences'' needs and preferences.
Utilized advanced analytics tools to monitor campaign performance, making data-informed adjustments as needed to improve results continuously.
Developed comprehensive marketing plans for product launches, resulting in increased sales and market share.
Collaborated closely with sales teams to develop effective marketing collateral that supported lead generation goals.
Spearheaded digital marketing efforts, including website redesign and social media strategy, driving significant growth in online traffic and conversions.
Mentored junior staff members in best practices for modern marketing techniques, fostering a culture of continuous learning within the organization.
Organized and executed robust, creative experiential marketing events.
Expanded international market reach by developing and executing region-specific marketing strategies that cater to local consumer preferences.
Boosted brand awareness by implementing targeted marketing campaigns and strategic partnerships.
Managed cross-functional teams to execute successful marketing initiatives, enhancing company reputation and customer engagement.
Implemented data-driven strategies to optimize advertising spend, maximizing ROI across all channels.
Streamlined internal processes for greater efficiency within the marketing department, allowing for increased focus on strategic initiatives.
Regularly presented marketing insights and recommendations to executive leadership, ensuring alignment with overall business objectives.
Oversaw rebranding efforts that resulted in enhanced corporate identity and improved brand perception among stakeholders.
Led a team of marketing professionals to successfully achieve annual KPIs and business objectives.
Conducted market research to inform product development and positioning strategies.
Developed metrics and measured success in order to further penetrate marketplace.
Introduced automation tools into email marketing campaigns for higher open rates, click-throughs, and overall audience engagement levels.
Cultivated strong relationships with industry influencers and media outlets, securing positive coverage and maximizing brand exposure.
Launched innovative experiential marketing campaigns that drove customer engagement and generated buzz around new products or services.
Negotiated favorable contracts with vendors and agencies, reducing costs while maintaining high-quality results.
Deployed well-coordinated campaigns, events and public relations strategies to promote brand.
Created content and promotional materials to drive engagement and conversions.
Boosted brand awareness and generated leads while managing internal and external marketing campaigns and programs.
Built strong relationships with industry professionals and influencers.
Managed marketing budget for maximium ROI.
Developed and presented marketing plans and reports to CEO and shareholders.
Wrote and distributed press releases to increase brand visibility.
Generated sponsorships with related and partnering entities to enhance marketing objectives.
Conducted market research to identify new opportunities and target markets.
Created and managed social media campaigns to increase brand engagement.
Coordinated with design and media teams to develop high-quality creative assets.
Devised content strategy to effectively engage target audiences.
Established, initiated and optimized business development strategies based on company targets, product specifications, market data, and budget factors.
Developed creative presentations, trend reports, kitted assets, and product data sheets.
Launched successful digital marketing campaigns that achieved goals for increased website traffic.
Oversaw preparation of marketing copy, images, videos, emails, and other collateral.
Managed budget allocation and resource utilization to maximize marketing ROI.
Executed comprehensive marketing plans that consistently achieved targets for increased revenue.
Analyzed and reported on KPIs to validate and demonstrate success of marketing campaigns.
Led team of marketing professionals, offering mentoring and coaching to build knowledge and skills.
Captured new customers by optimizing business strategies and launching products to diversify offerings.
Secured long-term accounts by recommending strategies to promote brand effectiveness and highlight product benefits.
Improved website visibility through development and implementation of SEO strategies.
Continually maintained and improved company's reputation and positive image in markets served.
Mentored local personnel on best practices and protocols to maximize productivity.
Optimized email campaigns to increase open and click-through rates.
Managed annual marketing budget in excess of $6 million.
STRATEGIC ACCOUNT MANAGER
Natera, Inc.
MI, OH, KY, AL, MS, TN, CA
01.2021 - 01.2022
Led strategic account management, driving regional growth through tech integration and key contract negotiations, resulting in substantial revenue increases
Implemented cutting-edge technological solutions in medical centers, optimizing workflows and enhancing operational efficiency
Negotiated major contracts, expanding market presence and strategic positioning
Drove regional performance through tech integration and key contract negotiations
Utilized data analysis for strategic planning, informing decision-making processes and identifying growth opportunities in the market
Led and mentored a six-member sales team, fostering a culture of excellence and consistently achieving sales targets
Expanded market presence through strategic contract negotiations for EMR integration, and buy-and-bill products/services, contributing to substantial revenue growth and business expansion
Ranked 8th out of 58 representatives in Q4 for Organ Health Sales
Enhanced client relationships by consistently delivering strategic insights and tailored solutions.
Monitored sales performance metrics to achieve strategic account objectives.
Engaged functional areas across prospect or client organizations to uncover future business opportunities.
Built credibility and trust to influence client's buying decisions.
Created demand by matching business problems to product and service solutions.
Trained, mentored and motivated staff to instill desire for superior performance.
Generated pipeline to close revenue and attain quota.
Increased profitability and lifetime customer value by coordinating go-to-market strategy, implementation and post-sales service experience.
Suggested solutions and innovative ideas to meet client needs.
Established client and market priorities to execute strategic course of action.
Analyzed market trends and competitor activity to inform strategic decisions within the organization.
Successfully retained at-risk accounts by creating tailored action plans that addressed their unique pain points.
Led internal discussions around pricing strategy adjustments based on market conditions and competitive analysis results.
Identified new business opportunities with existing clients, leading to increased revenue growth.
Collaborated cross-functionally to address client needs promptly and efficiently.
Coordinated resources from various departments to ensure seamless support for clients'' initiatives.
Monitored customer health metrics continuously, proactively addressing any potential issues before they escalated into problems.
Delivered an increase in overall revenue by successfully upselling products/services in line with customers'' evolving requirements.
Expanded the company''s presence within existing accounts through effective networking and relationship-building efforts.
Implemented creative problem-solving techniques to resolve complex challenges faced by clients.
Developed customized strategies for each account, resulting in stronger partnerships and improved outcomes.
Drove process improvements across multiple teams to streamline workflows related to servicing our strategic partners.
Partnered with internal resources to present additional value and expertise to clients.
Served as the primary point of contact for all account-related matters, building trust with key decisionmakers.
Conducted quarterly business reviews to assess progress towards goals and identify areas for improvement.
Provided exceptional customer service experiences by anticipating needs, offering proactive solutions, and resolving issues quickly when they arose.
Negotiated contract renewals, securing long-term commitments from major clients.
Presented regular updates on account performance to senior leadership, highlighting successes and areas requiring attention.
Managed a portfolio of key accounts, ensuring high levels of client satisfaction and retention.
Built relationships with customers and community to promote long term business growth.
Worked with sales team to collaboratively reach targets, consistently meeting or exceeding personal quotas.
Set and achieved company defined sales goals.
Served customers with knowledgeable, friendly support at every stage of shopping and purchasing.
Negotiated prices, terms of sales and service agreements.
Informed customers of promotions to increase sales productivity and volume.
Contributed to team objectives in fast-paced environment.
Performed effectively in self-directed work environment, managing day-to-day operations and decisions.
Attended monthly sales meetings and quarterly sales trainings.
Met existing customers to review current services and expand sales opportunities.
Increased sales with execution of full sales cycle processing from initial lead processing through conversion and closing.
Developed and maintained strong working relationships with professionals within assigned territory.
Met with customers to discuss and ascertain needs, tailor solutions and close deals.
Achieved or exceeded company-defined sales quotas.
Gained customer trust and confidence by demonstrating compelling, persuasive and composed professional demeanor.
Fostered lasting relationships with customers through effective communication and quick response, resulting in long-term loyalty and expanded client base.
Contributed to event marketing, sales and brand promotion.
Selected correct products based on customer needs, product specifications and applicable regulations.
Monitored service after sale and implemented quick and effective problem resolutions.
Kept detailed records of daily activities through online customer database.
Recorded accurate and efficient records in customer database.
Fielded customer complaints and facilitated negotiations, resolving issues and reaching mutual conclusions.
Developed, maintained and utilized diverse client base.
Identified new business opportunities through cold calling, networking, marketing and prospective database leads.
Collaborated with managers to provide customer feedback and recommend operational changes to meet emerging trends.
Presented professional image consistent with company's brand values.
Consulted with businesses to supply accurate product and service information.
Built diverse and consistent sales portfolio.
Stayed current on company offerings and industry trends.
ORGAN HEALTH SPECIALIST
Natera, Inc.
Canton, OH
03.2020 - 01.2022
Enhanced patient care by implementing data-driven strategies and organ health monitoring technologies
Spearheaded strategic alliances with nephrology professionals, driving Organ Health product adoption and exceeding sales targets by 32% amid pandemic challenges
Pioneered launch of two novel products in Northern Ohio, catalyzing a 60% sales surge within a year and positioning as a top-performing region within the Organ Health Division
Implemented data-driven strategies and cutting-edge organ health monitoring technologies, significantly enhancing patient care outcomes and treatment efficacy
Fostered strong relationships with healthcare professionals, facilitating knowledge transfer and driving adoption of Organ Health solutions across the region
Anticipated market trends and client needs, developing tailored solutions that positioned Natera as an industry leader in Organ Health diagnostics and monitoring
Led multidisciplinary team meetings to discuss complex cases, fostering collaboration among healthcare professionals towards a shared goal of optimal patient care.
Promoted a culture of continuous improvement within the healthcare team through ongoing professional development initiatives and performance feedback sessions.
Enhanced the quality of care for patients with chronic conditions through comprehensive case management and tailored intervention strategies.
Developed partnerships with local organizations to expand available resources for at-risk populations.
Developed engaging health education materials to increase awareness of preventive measures among patients and community members.
Interpreted lab information to provide patients with proper treatment.
Reduced healthcare costs by identifying opportunities for improvement in resource utilization and implementing cost-saving measures.
Contributed to public health research projects, enhancing evidence-based practice within the field of health promotion and disease prevention.
Streamlined patient flow within the clinic, optimizing appointment scheduling and minimizing wait times.
Reduced hospital readmission rates by developing and executing effective discharge planning processes.
Facilitated successful transitions of care by creating strong relationships with referring providers and community resources.
Maintained up-to-date knowledge of industry trends, emerging technologies, and evidence-based practices through participation in professional development opportunities.
Assessed emerging trends in public health issues, adjusting program offerings in response to evolving community needs.
Evaluated program effectiveness using data-driven approaches, making informed decisions on future service offerings based on measurable outcomes.
Served as a trusted resource for colleagues seeking guidance on best practices in patient care and health promotion strategies.
SR. BUSINESS DEVELOPMENT MANAGER
Progenity, Inc.
Canton, OH
07.2019 - 03.2020
Pioneered strategic partnerships, driving 30% revenue growth through data-driven market analyses and long-term planning
Pioneered novel approaches to product launches, fostering cross-functional collaborations that significantly enhanced market penetration
Orchestrated account management strategies, resulting in measurable improvements in client satisfaction and business expansion
Nurtured key client relationships, facilitating product adoption growth through tailored solutions and responsive support
Enhanced customer satisfaction by resolving issues promptly and implementing feedback-driven improvements.
Streamlined internal processes related to lead generation and prospecting tactics, reducing time spent on administrative tasks.
SR. TERRITORY BUSINESS MANAGER
Bristol-Myers Squibb, Inc.
Canton, OH
07.2015 - 07.2019
Led cardiology business expansion in NE Ohio, consistently ranking in top 10% of performers nationwide
Strategically positioned territory for success through industry foresight
Anticipated industry shifts, positioning territory for long-term success
Developed forward-thinking strategies that ensured sustained competitive advantage in dynamic market
Utilized strategic planning to address emerging trends effectively
Developed and executed sales strategies for increased revenue generation and territory growth.
Facilitated regular training sessions for team members to enhance their product knowledge and selling skills continuously.
Spearheaded successful territory expansions, identifying and capitalizing on untapped market potential in new regions.
Contributed to a significant increase in sales by delivering effective product presentations and demonstrations.
Streamlined internal processes for improved efficiency, resulting in higher productivity levels across the team.
Coordinated cross-functional efforts between teams, ensuring seamless execution of major projects within the territory.
Monitored competitor activities closely, adjusting sales strategies accordingly to maintain the company''s competitive edge within the market.
Led by example through outstanding personal performance metrics, serving as an inspiration for junior team members seeking professional growth opportunities.
PRIMARY CARE SPECIALIST
Daiichi-Sankyo, Inc.
Canton, OH
07.2014 - 07.2015
Cultivated strategic partnerships within Daiichi-Sankyo, facilitating improved access to key healthcare decision-makers and driving business growth
Devised and implemented novel strategies to secure Savaysa placement on 7 hospital formularies, overcoming challenges faced by hospital teams
Conducted in-depth market analysis to identify opportunities for expanding Primary Care Specialist role impact, resulting in measurable improvements
Assisted in the development of clinical protocols within 5 networks, streamlining processes for improved patient outcomes.
Monitored chronic disease management among patients, adjusting treatment plans accordingly to optimize health outcomes.
Participated in quality improvement projects to enhance overall service delivery within the practice.
Assisted in the development of clinical protocols, streamlining processes for improved patient outcomes.
Actively participated in community outreach events promoting wellness initiatives such as vaccination clinics or health fairs.
PRESIDENT/CEO
Fresh Horizons Marketing Solutions, LLC
USA, Illinois
07.2004 - 07.2014
Led strategic transformation, driving innovation across marketing channels to expand client reach and market presence in competitive landscapes, in some cases more than 50%
Led national marketing, achieving measurable growth and efficiency
Orchestrated operational efficiencies, substantially reducing costs while enhancing team productivity and collaborative synergies
Developed strategic partnerships, opening new revenue streams
Managed crisis situations effectively while minimizing disruption to daily operations.
Established a culture of accountability by setting clear expectations and holding individuals responsible for results.
Inspired innovation by creating an environment that encouraged creative thinking and problem-solving capabilities.
Prepared annual budget forecasts and monitored performance to meet organizational objectives.
Increased customer satisfaction through continuous improvement initiatives and excellent customer service.
Built a diverse workforce through targeted recruiting efforts focused on diversity, equity, and inclusion principles.
Monitored financial performance and implemented measures to enforce compliance with budgetary standards.
Drove revenue growth by expanding product offerings and identifying new market opportunities.
Cultivated strong relationships with external partners to foster collaboration and maximize resources.
Adopted cutting-edge technologies to improve productivity levels within the organization.
Streamlined organizational processes by evaluating current systems and implementing improvements.
Hired and managed employees to maximize productivity while training staff on best practices and protocols.