LINDSAY DUNN
Mechanicsburg,PA
Summary
Accomplished marketing professional with demonstrated success developing and implementing strategic approaches to drive market growth and bottom-line profitability. Strong communicator with natural leadership talent and high energy. Impactful and successful manager talented in building teams and motivating personnel to new levels of performance.
Overview
20
20
years of professional experience
Work History
Vice President, Marketing
Duck Donuts Franchising Company
06.2025 - Current
- Spearhead overall marketing strategy for a global QSR brand with a focus on increasing franchisee sales and profitability
- Manage a $2M Ad Fund marketing budget, optimizing resource allocation to achieve maximum ROI
- Led the integration of a CDP platform and updated loyalty strategy
- Managed the launch of a new website and custom online ordering experience
- Collaborated with external creative team to develop revitalized branding and spearheaded rebranding efforts
- Developed a multi-channel marketing strategy to enhance franchise development marketing, resulting in a 35% increase in leads
Senior Director, Marketing
Duck Donuts
10.2023 - 06.2025
- Led a 6-person marketing and communications team, fostering innovation and collaboration
- Partnered with franchisees to implement local promotions
- Played a key role in successfully launching over 35 new locations within a year
- Successfully launched a new SMS marketing platform resulting in 125k subscribers in first year
- Developed customer segmentation journeys to enhance targeted marketing strategies
- Worked with external agency partners to optimize media plan across digital, social and third-party platforms
Founder
LED Marketing
11.2022 - 12.2023
- Developed comprehensive marketing strategies to enhance brand visibility and engagement for small business and restaurant brands
- Designed and developed Squarespace websites for 8 local restaurants
- Managed social media content strategy across Instagram, Facebook and TikTok for several local restaurant brands
Vice President, Marketing
Charter Homes & Neighborhoods
05.2018 - 12.2022
- Successfully oversaw $1M marketing budget
- Guided and cultivated skills within a 4-member marketing team
- Launched Pre-Sale campaigns in five new locations, exceeding sales goals by 120%
- Implemented CRM and email automation programs
- Successfully rolled out a new quarterly marketing publication
- Managed external relationships with creative, digital and PR agencies
Director, Marketing
Charter Homes & Neighborhoods
12.2016 - 05.2018
- Oversaw the redevelopment and deployment of mobile-first website centering on lead acquisition
- Managed social media strategy and enhanced follower engagement on social platforms by 60%
- Built comprehensive content strategy and worked with external partners to build creative library
Senior Marketing Manager
Hershey Entertainment & Resorts
12.2014 - 12.2016
- Spearheaded the Season Pass campaign for Hersheypark, exceeding sales goals by 35% through strategic planning and execution
- Coordinated launch events for various Hersheypark rides, boosting guest attendance
- Monitored competitors' activities to stay ahead in the market
- Created and managed budgets for multiple marketing campaigns, ensuring cost-effectiveness of all initiatives
- Implemented CRM software solutions for targeted email outreach efforts
- Served as the lead on the Hersheypark marketing team
Marketing Specialist
Hershey Entertainment & Resorts
12.2011 - 12.2014
- Developed and implemented comprehensive marketing strategies to increase brand recognition and sales
- Executed revenue driving initiatives with a focus on retail promotions
- Planned & executed 20-week mobile marketing tour in key markets to drive brand awareness
Promotions Coordinator
Hershey Entertainment & Resorts
09.2008 - 12.2011
- Involved in the rebrand of Hershey Spa, overseeing social media launch and new website development
- Participated in planning, promoting, and executing the annual Hotel Hershey Wine and Food Festival
- Oversaw collaboration with external agencies to execute paid media plans for Hershey restaurants
- Planned and art directed quarterly photo shoots for Hershey restaurants
PR Coordinator
The Neiman Group
08.2005 - 08.2008
- Assisted with PR strategy and outreach for several regional and national clients including Sheetz, Capital Blue Cross, Troegs and the PA Department of Health, enhancing brand visibility and engagement
- Developed and executed targeted PR campaigns, increasing client media coverage by 65%
- Fostered strong relationships with media outlets, resulting in a 40% increase in positive media mentions
Education
Bachelor of Science - Marketing, Communications
University of Pittsburgh
05-2005
Kings College of London
05-2004
Skills
- Leadership experience
- Cross-functional collaboration
- Strategic problem-solving
- Data-driven decision-making
- Effective communication skills
- Digital marketing strategy
Timeline
Vice President, Marketing
Duck Donuts Franchising Company
06.2025 - Current
Senior Director, Marketing
Duck Donuts
10.2023 - 06.2025
Founder
LED Marketing
11.2022 - 12.2023
Vice President, Marketing
Charter Homes & Neighborhoods
05.2018 - 12.2022
Director, Marketing
Charter Homes & Neighborhoods
12.2016 - 05.2018
Senior Marketing Manager
Hershey Entertainment & Resorts
12.2014 - 12.2016
Marketing Specialist
Hershey Entertainment & Resorts
12.2011 - 12.2014
Promotions Coordinator
Hershey Entertainment & Resorts
09.2008 - 12.2011
PR Coordinator
The Neiman Group
08.2005 - 08.2008
Bachelor of Science - Marketing, Communications
University of Pittsburgh
Kings College of London