Lindsay Forbes
Carbondale,CO
Summary
Seasoned Executive Photographer and Marketing Leader with a proven track record of enhancing brand visibility and orchestrating memorable marketing campaigns. Expert in photography and social media marketing, adept at fostering customer and vendor relationships. Successfully managed budgets and projects, driving brand engagement and development with creativity and strategic insight.
Overview
14
14
years of professional experience
Work History
Executive Photographer, Studio Owner
Lindsay Forbes Photography
Carbondale, CO
01.2023 - Current
- Conduct on-location photography sessions, adapting to various environments and lighting conditions.
- Photoshoot production coordination for brands such as Nike, Tommy Bahama and Brooks Brothers.
- Negotiate contracts and fees with clients, ensuring clear communication of deliverables.
- Develop creative concepts and themes for photoshoots in collaboration with clients.
Sr Manager, Hospitality Development & Procurement
Aspen One (Aspen Skiing Company)
Aspen, CO
04.2022 - Current
- Analyze market and delivery conditions to determine present and future material availability, and prepare market analysis reports relative to hospitality.
- Transition brands of purchased hotel properties to the Limelight Hotel brand through the development of brand standards and procurement processes.
- Manage the guest experience of existing Limelight Hotels through the brand appearance and quality.
- Negotiate contracts to ensure budgetary performance and service expectations.
Marketing Manager
Aspen Skiing Company
Aspen, CO, CO
11.2014 - 04.2022
- Fostered brand storytelling channels, including traditional and emerging channels such as print, digital, social media, SEO, mobile apps, and email campaigns.
- Executed domestic and international marketing campaigns to promote brand awareness and engagement of a $43M business unit.
- Guided Aspen Skiing Company through a rebranding process from inception to deployment.
- Collaborated with external partners to identify growth opportunities through the development and investment in the consumer experience.
- Additional responsibilities include global presentations, agency and partnership relations and collaboration, content development and copywriting, photography and asset creative direction and creation, event support, budget management, and website development and maintenance.
Global Retail Marketing Specialist
Crocs
Niwot, CO
04.2013 - 11.2014
- Developed the consumer retail experience through the creation and execution of brand-enhancing, traffic-driving retail marketing strategies, including OOH, social media, TV, and print advertising.
- Additional responsibilities included market planning and analysis, conceptual designs, promotional strategy development and deployment, marketing production, creative asset management, global communication and copywriting, and product photography.
Marketing Manager
Aspen Skiing Company
Aspen, CO
09.2010 - 04.2013
- Managed the creative development of world class marketing collateral for internationally recognized brand.
- Additional responsibilities included strategic marketing and communication campaigns, website content management, copy development, social media marketing, brand integrity, competitor and market analyses, collateral design, and strategic partnership and vendor relations.
Education
Bachelor of Science - Recreation Mgmt. & Policy, Therapeutic Recreation
University of New Hampshire
Durham, NH05-2005
Skills
- Social media marketing
- Branding
- Content coordination
- Photography
- Business development
- Budget management
- Customer and vendor relationships
- Project management
Accomplishments
- Graduated Magna Cum Laude
- National Society of Collegiate Scholars
- University Honors Student
- University of New Hampshire Scholarship and Leadership Award recipient
Websites
References
- Katie St. Peter, Executive Producer, KSP Productions. Photoshoot production colleague. 303-261-6822.
- Greg Lampe, colleague at Aspen One (Aspen Skiing Company), 970-773-4773.
Timeline
Executive Photographer, Studio Owner
Lindsay Forbes Photography
01.2023 - Current
Sr Manager, Hospitality Development & Procurement
Aspen One (Aspen Skiing Company)
04.2022 - Current
Marketing Manager
Aspen Skiing Company
11.2014 - 04.2022
Global Retail Marketing Specialist
Crocs
04.2013 - 11.2014
Marketing Manager
Aspen Skiing Company
09.2010 - 04.2013
Bachelor of Science - Recreation Mgmt. & Policy, Therapeutic Recreation
University of New Hampshire
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