Lindsay Gay Jean-Paul
Brooklyn,New York
Summary
Dynamic Marketing & Sales Enablement professional with over 10 years of experience in Product Strategy, Marketing Strategy, and Customer Engagement. Expert in leading strategic and operationally complex projects with cross-functional teams. Known for driving significant revenue growth and sales team performance through innovative enablement strategies and exceptional leadership skills.
Overview
16
16
years of professional experience
Work History
Global Product Marketing Manager- SaaS
Elsevier
09.2023 - Current
- Achieved a 13% increase in marketing-sourced leads within 6 months by developing and executing targeted go-to-market strategies.
- Enhanced customer engagement by 22% through market research identifying key trends and customer needs, which informed strategic product positioning.
- Played a pivotal role in the global marketing team for the launch of our inaugural generative AI solution, focusing on strategy development, sales enablement, and execution across multiple markets.
- Improved brand recognition by 11% by crafting targeted product messaging and positioning, addressing customer pain points and differentiating from market competitors.
- Optimized resource allocation by 15% through effective management of the product marketing budget, focusing on high-impact initiatives and campaigns.
Global SaaS Sales Enablement Manager
Elsevier
05.2019 - 08.2023
- Drove a 38% increase in sales enablement platform adoption and a 9% increase in win rates against competitors through strategic sales enablement strategy development and execution.
- Enhanced sales team effectiveness by 33% by leading cross-functional teams in the development and execution of sales training curricula.
- Improved program effectiveness by 40% by managing logistics for enablement programs, including speaker selection and scheduling.
- Contributed to a 15% increase in sales productivity by cultivating strong relationships with sales leadership, product management, and marketing teams.
- Increased sales learning engagement by 30% through the creation of engaging sales enablement materials, including presentations and FAQs.
Director, Strategy & New Markets
Ciox Health
05.2018 - 01.2019
- Partnered with executive and product leadership to frame healthcare technology and payor market, identify market opportunities, build analytics-based strategic plans, and drive actionable decisions.
- Achieved a 10% increase in market penetration by revitalizing Go-to-Market strategies for new product launches in the healthcare data market.
- Collaborated with finance team to develop models and forecasts to support decision-making, resulting in 8% increase in profitability.
- Enhanced stakeholder buy-in through the development and delivery of executive-level presentations communicating the company’s strategy.
Customer Marketing Manager
Elsevier/ RELX
06.2015 - 05.2018
- Achieved 18% increase in engagement with target accounts valued over $300 million through collaborative efforts with sales teams to design and implement account-based marketing programs.
- Drove a 12% increase in business growth by managing key client relationships and strategic partnerships.
- Established thriving community of brand advocates and ambassadors, leading to 23% rise in customer engagement through the development and management of a customer advocacy program.
- Improved customer satisfaction and loyalty, as indicated by a 15-point increase in Net Promoter Score (NPS), through successful leadership in customer experience initiatives.
Customer Consultant (Customer Success Manager)
Elsevier
03.2013 - 06.2015
- Led to a 14% increase in upsell and cross-sell of solutions by analyzing historical and market data to provide insights into enterprise customer needs.
- Increased client retention by 8% by acting as a technology advocate, articulating the value of solutions to expert end-users and senior leadership.
- Contributed to $60 million in revenue by managing relationships and technology product renewals for top clients in North America.
- Improved customer satisfaction metrics by 25%, earning the 'Lead the Way Award' for engaging and understanding customers.
Business Analyst
Medical Knowledge Group
09.2010 - 03.2013
- Implemented data and biomedical market research analyses for top healthcare clients
- Applied honed problem-solving skills to analyze and resolve issues that impact business goal achievement in the pharmaceutical industry
- Collaborate with clients and medical communications colleagues to design communication plans and launch strategy for new and existing drugs
- Served as a liaison between client and software developers to configure KOL360 (Expert Database)
- Presented and prepared detailed presentations for key client teams and internal stakeholders
- Partnered with executive team to develop and run training program for new analysts
Business Manager
Endodontic Consulting P.C.
02.2008 - 07.2010
- Successfully managed income and expense books, ensuring financial stability and profitability of the practice.
- Consistently met and exceeded annual targets through strategic planning and effective financial management.
- Handled payroll processing accurately and efficiently, ensuring timely payments to staff.
Implemented a streamlined supply ordering system, optimizing inventory levels and reducing costs. - Spearheaded the integration of new technologies into the practice, enhancing operational efficiency and patient care.
- Supervised and motivated staff, fostering a positive work environment and ensuring high levels of productivity.
- Cultivated strong relationships with referring offices and insurance companies, facilitating seamless referrals and maximizing reimbursement rates.
- Led a digital transformation initiative, transitioning the practice to a fully digital and high-tech environment.
- Oversaw the implementation of digital systems and technologies, such as electronic health records and digital imaging, improving patient care and workflow efficiency.
Education
Master's in Public Health - Healthcare Business Management
Columbia University In The City Of New York
New York, NY2012
Bachelor of Arts - Biological Sciences
Harvard University
Cambridge, MA2006
Skills
- Strategy, Transformation, & Operational Excellence
- Executive Stakeholder Management
- Customer-Centric Selling
- Cross-Functional Team Collaboration
- Product Messaging Development
- Developing Go-to-Market Strategy
- Marketing Budget Management
- Enterprise Account Management
- Market and Competitive Analysis
- New Product Go-to-Market
- Data Analytics & Research
- Client Engagement & Relationship Building
- SaaS Marketing
- Customer Retention
- Cross-Functional Collaboration
- Project Management
- CRM Software
- Certified Scrum Master/Agile Methodologies
- Challenger Insights Design Certification
Quote
The real test is not whether you avoid this failure, because you won’t. It’s whether you let it harden or shame you into inaction, or whether you learn from it; whether you choose to persevere.
Barack Obama
Timeline
Global Product Marketing Manager- SaaS
Elsevier
09.2023 - Current
Global SaaS Sales Enablement Manager
Elsevier
05.2019 - 08.2023
Director, Strategy & New Markets
Ciox Health
05.2018 - 01.2019
Customer Marketing Manager
Elsevier/ RELX
06.2015 - 05.2018
Customer Consultant (Customer Success Manager)
Elsevier
03.2013 - 06.2015
Business Analyst
Medical Knowledge Group
09.2010 - 03.2013
Business Manager
Endodontic Consulting P.C.
02.2008 - 07.2010
Master's in Public Health - Healthcare Business Management
Columbia University In The City Of New York
Bachelor of Arts - Biological Sciences
Harvard University
Interests
Military Family Readiness, Event Planning, Real Estate, & Travel