Lindsay Holloway

Internal comms writer and editor for Amazon Finance turned content marketer for Buy with Prime a new Amazon business supporting ecommerce brands in their omnichannel strategies.

• Craft and edit corporate and executive communications
• Write feature stories and blog posts for internal distribution
• Support content strategy and creation among various Finance divisions and leaders
• First writer hired to help build out the content function at Buy with Prime, contributing to UX writing, core brand messaging, shopper messaging, and social campaigns
• Support Product Marketing with feature launches, crafting more than 50 messaging guides
• Managed and wrote for the Buy with Prime blog, publishing 10+ blogs per month and managing a team of external writers
• Took over and revamped customer success stories program, improving processes and doubling the number of stories

Research and write a wide variety of lifestyle articles for the blog of a West Coast property management company.

• Write articles ranging from local business profiles to "best of" roundups to spotlights on the company's properties in Seattle and major cities throughout coastal California
• Write for SEO based on unique keywords for each article
• Proofread and fact-check 500- to 1,000-word articles prior to submission
• Pitch quarterly lifestyle article ideas to editorial team based on research and intimate knowledge of company's locations

Worked closely with the branding agency's in-house team, project managers, and various clients. Across these client projects, I was responsible for:

• Auditing customer-facing content and engagements
• Interviewing stakeholders and evaluating stakeholder content
• Analyzing results and identifying trends and gaps
• Proposing valuable changes and enhancements, via PowerPoint presentations or written manuals and reports, to improve the perceived brand among current and potential stakeholders

Freelance writer for bimonthly B2B magazine that reports on the global coffee industry.

• Quickly grew from low- to high-volume article contributor
• Write up to six articles per issue, from 1,200 to 2,100 words each
• Regular cover story writer
• Pitch and research new story ideas, submersing myself in all aspects of the coffee industry
• Research and interview sources across cultures and time zones
• Attend industry events and manage extensive contact network

Proofreader at an Australian research firm's new US headquarters that quickly grew to Editorial Manager. Eventually switched to HR to expand my skillset and help the business grow.

• Helped build new department, establishing style guides, creating processes and manuals and contributing to monthly output
• Took over hiring and training responsibilities as team expanded
• Helped build new division's report collection to 1,000 titles
• Reported to COO and contributed to regular management meetings and decisions
• Switched to HR after 5 years to support recruitment efforts and help build out HR department and resources

Wide range of writing and editing work for several small businesses and online publications.

• Researched and wrote annual "LA Startup Ecosystem" reports for local tech incubator
• Maintained blog and created branding materials for LA fitness group
• Created various marketing and PR materials for LA catering business
• Wrote StartupNation.com's seasonal contest content on various US small businesses
• Regular writer for Examiner.com as LA Business Tech Examiner
• Created white papers, manuals, and branding materials for LA software company in real estate industry

Writer-turned-editor with focus on tech and web departments for national print and web magazine of 3 million+ readers.

• Quickly promoted to hybrid writer-copyeditor position for strengths in both areas
• Conducted interviews, researched, and wrote 100+ articles on small-business owners, products, trends, and tips
• Planned, assigned, and edited monthly department articles and features stories
• Helped execute magazine redesign under new leadership