Summary
Overview
Work History
Education
Skills
Accomplishments
Timeline
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Lindsay Levinson

Mount Arlington,NJ

Summary

Results-driven marketing leader with a proven track record of increasing brand and business metrics through successful campaign development, go-to-market strategy, brand management and partnerships. Skilled at utilizing data-driven insights to produce omnichannel strategies, and leading cross-functional teams to achieve strong results. A strategic thinker with excellent creative and analytical skills who is passionate about building brands and furthering business objectives.

Overview

14
14
years of professional experience

Work History

Senior Global Brand Marketing Manager (Contractor)

Hilton Worldwide Inc.
Remote
06.2023 - Current
  • Serve as marketing strategist for Lifestyle and Collection's brands Curio, Tapestry, and Motto - leading efforts across digital, social, and partnership media to drive brand awareness & affinity.
  • Managed brand identity refresh project for Hampton by Hilton, developing new assets, collateral, guidelines, and campaign messaging with market adaptation on a global scale.

Brand & Integrated Marketing Lead

Yelp, Inc.
Remote, NJ; Company Headquartered in San Francisco
01.2021 - 12.2022
  • Spearheaded the development of Yelp's brand & integrated marketing function, turning data-driven campaigns into go-to-market strategies that drive acquisition and increase CLV.
  • Launched Yelp's first full-funnel consumer growth campaign across key metros and demos, increasing brand awareness (4%), brand consideration (7%), and app installs (30%) in 9 months.
  • Managed brand strategy, creative development, and forecast models across paid media channels including Linear TV, OTT, Podcasts, Radio, Paid Social, Content Partnerships and OOH.
  • Responsible for driving cross-functional planning and alignment across teams such as Product, Performance, PR, Community & Lifecycle Marketing leads to execute and optimize campaigns.
  • Identified growth opportunity for paid social (YouTube, FB/IG, TikTok, Google Discovery) based on customer data insights and targeting enhancements, increasing performance by 12% YOY.
  • Developed Yelp's first in-app Sweepstakes to drive app installs (+3%) and repeat usage (+42% direct sessions), and facilitated strategic planning across paid, earned, and owned channels.
  • Onboarded media agency and oversaw creative development of over 75+ assets, including video, photo, and audio in partnership with internal creative and external agency teams.

Senior Brand Marketing Manager

Wyndham Hotels & Resorts, Midscale Brands
Parsippany, NJ
06.2018 - 04.2020
  • Oversaw multichannel strategy and execution for A Great Stay is Closer Than You Think, WH&R's first $20M portfolio campaign, increasing awareness by 5% with a 21% lift in ad recall.
  • Developed annual marketing plans and creative strategy across paid, owned, and earned media channels for Baymont and AmericInn franchised hotels brands in North America.
  • Successfully integrated AmericInn into WH&R following acquisition; creating brand positioning, logo and campaign that increased awareness (2%), site traffic (19%) and search volume (26%).
  • Launched co-branding strategy with Rover to target growing audience of pet owners, and developed Baymont Buddy guest experience program to offer pet friendly amenities at hotels.
  • Presented marketing plan at WH&R’s Global Conference to hundreds of franchisees in addition to quarterly marketing updates to franchise and senior leadership teams.

Brand Marketing Manager

Wyndham Hotels & Resorts, Economy Brands
Parsippany, NJ
08.2015 - 06.2018
  • Managed brand strategy for Howard Johnson, Travelodge and Microtel hotels, developing brand positioning, collateral, and integrated campaigns across paid and owned channels.
  • Launched the company's first award-winning influencer campaign, #Travelarge featuring Chris Burkard, generating 7.5M impressions and engagement rates 4x the industry average.
  • Implemented innovative digital marketing strategies, including virtual reality experiences, that resulted in a 35% increase in engagement and a 5% increase in direct bookings for Microtel.
  • Managed brand partnerships (NPCA, Clif Bar, See America), developing co-branded content and media activations to increase exposure and engagement for Travelodge hotels.
  • Successfully launched two innovation programs, Travelodge's Grab + Go breakfast and Microtel's Text-Request Service - increasing NPS, Service and Satisfaction scores.
  • Collaborated with external agencies and cross-functional teams such as PR, Creative, Lifecycle, Operations, Research, Sales and Legal to develop, execute, and optimize campaigns.

Lifecycle & Loyalty Marketing Manger

Wyndham Hotels & Resorts, Wyndham Rewards
Parsippany, NJ
08.2013 - 08.2015
  • Oversaw strategy and development of email lifecycle campaigns to improve member loyalty and retention, improving user journeys and increasing engagement rates by 21%.
  • Implemented and launched a win-back Boomerang campaign to re-engage inactive members with customized offers, increasing retention rates by 25% and conversion rates by 8%.
  • Leveraged user data to segment audiences and personalize dynamic content into monthly eNewsetter, resulting in a 12% increase in email engagement and a 5% increase in revenue.
  • Collaborated with global brand marketing and partnership teams to develop content strategy and promotional messaging to reach target audiences and drive direct bookings.

Account Manager

Riot Creative Imaging
Wayne, NJ
04.2010 - 01.2013
  • Successfully managed and grew a portfolio of B2B and B2B2C accounts by providing marketing consultation and print media solutions to clients, resulting in a 38% increase in revue YoY.
  • Developed customized branding strategies across marketing collateral, signage, retail graphics, events and tradeshows that exceeded marketing goals and increased brand awareness.
  • Designed and executed monthly email newsletter to engage client database and promote business solutions; launched and maintained the company's first national Facebook page.
  • Notable clients: Novartis Pharmaceuticals, MetLife Stadium, AFLAC, Manhattan Mini Storage

Education

Mini-MBA - Digital Marketing

Rutgers University Business School
2019

Bachelor of Science - Marketing

West Virginia University
2009

Skills

  • Integrated Marketing Communications
  • Brand Strategy & Management
  • Creative & Content Development
  • Brand Activations & Partnerships
  • Project & Agency Management
  • Budgeting & Planning

Accomplishments

Presenter at Wyndham Hotels & Resorts Global Conference in Las Vegas (2017, 2018, 2019)

HSMAI Adrian Award, Gold, Travelodge #Travelarge Social Media Campaign (2019)

Webby Honoree, Travelodge #Travelarge Social Content Series (2018)

HSMAI Adrian Award, Silver, Travelodge GO+Local Social Media Campaign (2018)

HSMAI Adrian Award, Silver, Microtel The Hotel That Just Makes Sense VR Campaign (2018)

Timeline

Senior Global Brand Marketing Manager (Contractor)

Hilton Worldwide Inc.
06.2023 - Current

Brand & Integrated Marketing Lead

Yelp, Inc.
01.2021 - 12.2022

Senior Brand Marketing Manager

Wyndham Hotels & Resorts, Midscale Brands
06.2018 - 04.2020

Brand Marketing Manager

Wyndham Hotels & Resorts, Economy Brands
08.2015 - 06.2018

Lifecycle & Loyalty Marketing Manger

Wyndham Hotels & Resorts, Wyndham Rewards
08.2013 - 08.2015

Account Manager

Riot Creative Imaging
04.2010 - 01.2013

Mini-MBA - Digital Marketing

Rutgers University Business School

Bachelor of Science - Marketing

West Virginia University

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Lindsay Levinson