LINDSAY MAURER
5101 39th Ave. G21 Sunnyside,NY
Summary
Pricing leader with 10+ years of experience driving profitable growth through pricing strategy, promotional optimization, and governance across global and North American organizations. Proven track record of improving margin, price realization, and revenue while partnering with senior leadership, sales, marketing, and finance. Deep expertise in pricing analytics, competitive intelligence, and SQL-based pricing systems.
Overview
15
15
years of professional experience
Work History
Pricing Intervention Manager
BP
09.2023 - Current
- Lead global pricing strategy intervention for $1.7B in revenue and over 200 skus across the Americas region aligning local market dynamics with global pricing frameworks.
- Delivered an 18% year-over-year increase in margin dollars at a major national retailer by implementing a revised promotional pricing strategy for the Castrol portfolio.
- Partner with global pricing leadership, regional sales, and marketing teams to influence pricing decisions across complex portfolios.
- Design and implement discount, rebate, and promotional pricing strategies to improve margin capture and promotional ROI across industrial and automotive industries.
- Own delivery of portfolio pricing and margin targets, identifying gaps and leading corrective actions.
- Strengthened pricing governance by balancing global guardrails with local market flexibility.
Pricing Manager
Standard Motor Products, Inc.
Long Island City, USA
08.2017 - 06.2023
- Executed pricing strategy across North America for $750M and 300,000 skus, balancing revenue growth, market share, and profitability.
- Delivered consistent 2–5% annual profit dollar growth through disciplined pricing actions and competitive positioning.
- Built, led, and developed a pricing team of 2 supporting multiple product lines and major retail customers.
- Created competitive pricing strategies utilizing 55 million+ annual records of retail data, POS trends, and industry benchmarks for key retail accounts.
- Delivered consistent 2–5% annual revenue growth through disciplined pricing actions and competitive positioning.
- Implemented a multi-vendor market research strategy, reducing external data costs by over $300K annually.
- Designed and implemented a custom SQL-based pricing system reducing price review time by 25% while enabling MAP compliance, and retail market analysis.
Senior Category Manager
Standard Motor Products, Inc.
Long Island City, USA
08.2016 - 08.2017
- Developed category assortment and pricing strategies using POS data, competitive analysis, and industry trends.
- Partnered directly with major retailers including AutoZone, O’Reilly, NAPA, and Advance Auto to support core assortments and new product launches.
- Delivered weekly performance insights to identify pricing gaps, underperforming SKUs, and growth opportunities.
Product Marketing Specialist – Automotive
Prysmian Group
Highland Heights, USA
01.2011 - 07.2016
- Grew the battery cable business by 2.5x revenue from 349k to 1.2M while enhancing margin rate from 21 to 33% by revitalizing the product line to expand into with oem and distributor channels.
- Grew profit margin dollars by 4.5x in just 3 years from $74k to 412k.
- Analyzed global market dynamics and competitive pricing to support value and premium brand positioning.
- Supported market-based pricing decisions across international automotive portfolios.
- Developed marketing and product materials for retail and distribution customers.
- Managed cross-functional collaboration across engineering, manufacturing, supply chain, and sales.
- Prysmian is formerly General Cable
Education
Master of Business Administration (MBA) - Marketing
Xavier University
Cincinnati, OHBachelor of Science - Marketing Communications & Logistics Management
Central Michigan University
Mount Pleasant, MISkills
- Pricing Strategy & Governance
- Margin Expansion & Price Realization
- Discount, Rebate & Promotional Effectiveness
- Competitive & Market Intelligence
- Pricing Analytics & Modeling
- Portfolio & Category Pricing
- Cross-Functional & Executive Leadership
Early Career
- Penske / Transfreight – Logistics & Operations Roles
- Vector Marketing Corporation – Sales Leadership Roles
Leadership Affiliations
- Committee Chair, SMP Cares, New York, NY
- Chief Marketing Advisor (Startup), GetSuitable, Inc.
- President & Vice President, Give Back Cincinnati – Paint the Town
Timeline
Pricing Intervention Manager
BP
09.2023 - Current
Pricing Manager
Standard Motor Products, Inc.
08.2017 - 06.2023
Senior Category Manager
Standard Motor Products, Inc.
08.2016 - 08.2017
Product Marketing Specialist – Automotive
Prysmian Group
01.2011 - 07.2016
Master of Business Administration (MBA) - Marketing
Xavier University
Bachelor of Science - Marketing Communications & Logistics Management
Central Michigan University