Lindsay Mulch
Columbus
Summary
Performance-oriented leader with a proven track record in revenue management, client acquisition, and account servicing. Continually staying ahead of the curve through diligent research of competitors and market conditions, enabling adaptability to changing expectations and conditions. Proficient in negotiation and skilled at influencing program managers to achieve results.
Overview
15
15
years of professional experience
Work History
General Manager
Courtyard by Marriott Downtown Columbus
05.2018 - Current
- Managed budget implementations, employee reviews, training, schedules, and contract negotiations.
- Managed a diverse team of professionals, fostering a positive work environment and high employee satisfaction.
- Developed and implemented strategies to increase sales and profitability.
- Cultivated strong relationships with clients, vendors, and partners to ensure long-term success and loyalty.
- Monitored financial performance, set budgets and controlled expenses to provide financial stability and long-term organizational growth.
- Managed budget development, forecasting, and financial reporting processes to track progress towards organizational objectives accurately.
- Drove year-over-year business growth while leading operations, strategic vision, and long-range planning.
- Formulated policies and procedures to streamline operations.
Director Of Sales
Courtyard By Marriott Columbus Downtown
05.2016 - Current
- Hired and motivated 3-member team achieving over $1.3 Million in group sales per year
- Implemented Yearly Budget for hotel and individual Sales Goals
- Prepare Month end reporting to ownership, Quarterly incentive plan, Marketing plan, budget, and SMART plans
- Manage all Sales and Marketing along with Event services and Caterings, and re-vamping menus and pricing
- Productively partnered with Revenue Management weekly to Increase RevPAR, dive into DAT report, set-up pricing and place restrictions on dates needed
- Submitted yearly RFPs for corporate accounts, and CBCs for all qualified new accounts
- Increased business revenue through proactive management of relationships and sales strategies
- Used Hotelligence to identify new target accounts within the comp set to shift share into current hotel
Director Of Sales
Fairfield Inn & Suites Columbus -Polaris, Middletown Hotel Management
11.2016 - 05.2018
- Responsible for all sales efforts for this 124 room hotel with 1725 square feet of meeting space
- Hired and motivated 2-member team achieving over $1.1 Million in group sales per year
- Manage RFP process for MARrfp on all business accounts, and CBC collection
- Managed all in-house events for catering and designing BEOs for customers
- Implemented sales blitz quarterly and Sales Flyers for promotions
- Strategically managed revenue streams by establishing sales targets, deployment strategies and go-to-market initiatives
Corporate & Business Transient Sales Manager
Sheraton Suites Columbus
12.2015 - 11.2016
- Identified prospective customers using Hotelligence and performing an average of 15 cold calls per day
- Solicited and managed local negotiated rates, and continuous development of long-term relationship with customers
- Performed sales calls and managed all leads to provide new transient business to hotel
- Recognized as Sales Manager for the Month of May for achieving 416% of my monthly goal
- Worked closely with each sales team member to provide relevant and effective feedback on specific sales calls and selling methods
- Forecasted and documented annual and quarterly profits
EMM/Catering Sales Manager
Embassy Suites
03.2015 - 12.2015
- Finalize own bookings and detail events booked by SMERF sales manager at this 221 room hotel
- Develop and maintain relationships with key clients Proactively being involved in trade showsand conferences to network, generate new leads and drive business
- Preparing sales proposals for prospecting clients
- Negotiate guest room rates, meeting roomrental, function space, and hotel services within approved booking guidelines
- Follow up with prospecting calls and outside sales calls
- Created and implemented targeted marketing campaigns to increase sales
- Maximized profit through contract negotiation with vendors and venues
Catering Sales Manager
Doubletree By Hilton Columbus Worthington
07.2014 - 03.2015
- Discuss prices, prepare precise quotes and then verify by written contracts for this 306 room hotel
- Perform site inspections active involvement in Departmental meetings, and team building efforts
- Manage all aspects of account (solicit, booking, detail- BEO's and coordinate)
- Attended wedding expos throughout the year to increase revenue and showcase hotels to prospecting brides
- Maximized profit through contract negotiation with vendors and venues
Sales Coordinator
Doubletree By Hilton Columbus Worthington
10.2011 - 07.2014
- Answered customers questions regarding products, prices and availability
- Emphasized product features based on analysis of customers needs
- Responded to all customer inquiries in a timely manner
- Developed and sustained relationships with potential and existing clients by coordinating meetings, attending promotional events and providing effective administrative support
- Secured long-term accounts by providing recommendations to promote brand effectiveness and product benefits
- Increased sales on consistent basis by developing key customer relationships
Assistant General Manager
Hyatt Place Columbus/Worthington
05.2010 - 10.2011
- Hire and train all Front Office Staff according to the policies and procedures of Hyatt Hotels
- Responded to all Medallia Surveys within 24 hours, making sure that the guests concerns and/or compliments were heard and compensating the guest based on Hiltons 'Making it Right' philosophy
- Worked closely with all other department heads and departments to be sure that the comfort and satisfaction of our guests exceeded their expectations at every turn
- Motivated and led team members to work together to achieve targets
- Increased annual profit by streamlining processes and improving staff knowledge of optimal procedures
- Coordinated monthly budgets, managed profit and loss, and consistently met desired margin targets
Education
Associate of Arts -
Columbus State Community College
Columbus, OHSkills
- Goal-oriented
- Solution driven
- Key account development
- P & L Management
- Revenue generation and Management
- Strategic Planning
- Accomplished Leader
- Strong interpersonal skills
Education and Training
Columbus, OH
Timeline
General Manager
Courtyard by Marriott Downtown Columbus
05.2018 - Current
Director Of Sales
Fairfield Inn & Suites Columbus -Polaris, Middletown Hotel Management
11.2016 - 05.2018
Director Of Sales
Courtyard By Marriott Columbus Downtown
05.2016 - Current
Corporate & Business Transient Sales Manager
Sheraton Suites Columbus
12.2015 - 11.2016
EMM/Catering Sales Manager
Embassy Suites
03.2015 - 12.2015
Catering Sales Manager
Doubletree By Hilton Columbus Worthington
07.2014 - 03.2015
Sales Coordinator
Doubletree By Hilton Columbus Worthington
10.2011 - 07.2014
Assistant General Manager
Hyatt Place Columbus/Worthington
05.2010 - 10.2011
Associate of Arts -
Columbus State Community College
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