Lindsay Norenberg
Sedona,AZ
Summary
Motivated and results-oriented marketing manager and web developer with 11+ years of experience driving operational growth, strengthening brand reputation, and deepening stakeholder engagement across consumer industries. Highly skilled in managing creative omni-channel campaigns, driving organizational change, and optimizing operations through the development of emerging marketing solutions that drive benefits for businesses and consumers. Dedicated to building and optimizing user-focused websites for customers with various business objectives. Judicious and creative when crafting effective websites, apps and platforms to propel competitive advantage and revenue growth. Demonstrates ability in guiding initiatives to achieve goals while displaying high creativity and strong analytics to ensure the successful delivery of key business objectives.
Overview
10
10
years of professional experience
1
1
Certification
Work History
Marketing Manager & Web Development
Summit Design Studios
01.2017 - 01.2023
- Provide leadership, direction, management, and vision to ensure the successful delivery of client marketing services
- Coordinate with clients to leverage marketing strategy and execution to deliver on strategic plans while influencing future goals and revenue strategy
- Develop digital strategies including content marketing, monetization, search engine optimization, email marketing and social media marketing to expand brand reach, drive traffic, and increase lead generation with target markets
- Formulate strategic objectives to develop clients' brand identity and build brand loyalty by translating marketing objectives into clear engagement strategies.
- Streamlined content management processes for improved efficiency and user experience.
- Implemented responsive design principles to ensure optimal user experience across various devices.
- Enhanced website performance by optimizing front-end and back-end code.
- Developed custom WordPress themes tailored to clients'' needs and branding guidelines.
- Improved search engine rankings by implementing SEO best practices during website development stages.
- Improved website load times with effective optimization techniques, increasing user retention rates.
- Evaluated emerging web technologies and recommended strategic implementation plans for continuous improvement efforts.
Web Development & SEO Manager
Merge Left Marketing
07.2016 - 02.2018
- Coordinated with clients to create responsive website, graphics, and content while ensuring alignment with design vision and requirements
- Developed systems with a focus on efficiency, scalability, stability, and customer satisfaction while ensuring alignment between operational strategies and technical solutions
- Analyzed SEO trends and maintained current knowledge with latest market developments, determining how trends translated into workable solutions for the business
- Applied research and analyses results to identify opportunities to organically grow business search rankings through innovative approaches and strategies.
- Increased website traffic by implementing strategic SEO techniques and optimizing on-page content.
- Boosted search engine rankings with consistent keyword research and targeted content development.
- Enhanced user experience by developing responsive website layouts and implementing cross-browser compatibility.
- Collaborated with the design team to create visually appealing websites, ensuring a consistent and cohesive brand image.
- Developed custom WordPress themes, providing clients with tailored solutions for their specific needs.
Design Consultant
Slumberland Furniture
04.2015 - 07.2016
- Assisted in creating presentation materials, models, and renderings of design concepts for client presentations to drive sales, successfully exceeding sales goals each quarter of tenure
- Researched manufacturers to assist in the selection of colors, finishes, materials, lighting, and furniture for interior application while ensuring company's strategic goals were maintained
- Provided programming and space planning analysis, reviewing work for accuracy and compliance with project objectives
- Developed graphic communication skills to illustrate design concepts while consistently utilizing a creative approach to complete projects within scope of schedule and budget.
- Enhanced client satisfaction by providing tailored design solutions for residential and commercial projects.
Digital Marketing & Web Development Associate
Pure Water Technology - PHSI
04.2013 - 04.2015
- Oversaw company's promotion and digital advertising efforts to drive sales and build brand awareness by developing marketing plans and measuring return on investment of various methods
- Coordinated with outside vendors and contractors to maintain company's website and public marketing materials to leverage brand positioning and engagement
- Managed marketing processes from research and planning to execution, participating in the development of branding and corporate identity initiatives aligned with long-term business plans
- Guided executive team during business development decision-making to optimize profitability, marketing strategy, and customer satisfaction.
- Increased brand visibility by developing and implementing data-driven digital marketing strategies.
- Boosted website traffic with targeted SEO tactics, keyword research, and content optimization.
- Monitored digital marketing analytics, identifying trends and making data-driven adjustments to improve performance.
- Developed comprehensive reports on digital marketing efforts, presenting findings to senior leadership for informed decision making.
- Created compelling visual assets for use in social media posts, email newsletters, blog articles, and other digital communications materials.
- Collaborated with cross-functional teams to develop integrated marketing plans that included both traditional and digital channels.
Education
Bachelor of Science -
University of Florida
Skills
- Business Development
- Operations Optimization
- Market Research
- Program Coordination
- Strategy Development
- Product Development
- Marketing Analytics
- SEO
- Data Analytics
- Database Management
- Web Development Expertise
- Front-end Development
- SEO Optimization
- Marketing Campaign Development
Certification
- Google AdWords Certified
- Yext Certified Professional
Accomplishments
Currently finishing University of Arizona's paralegal legal studies program. Estimated completion date is March 2024.
Timeline
Marketing Manager & Web Development
Summit Design Studios
01.2017 - 01.2023
Web Development & SEO Manager
Merge Left Marketing
07.2016 - 02.2018
Design Consultant
Slumberland Furniture
04.2015 - 07.2016
Digital Marketing & Web Development Associate
Pure Water Technology - PHSI
04.2013 - 04.2015
Bachelor of Science -
University of Florida
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