Summary
Overview
Work History
Education
Skills
Timeline
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Lindsay Palese

Richmond,VA

Summary

A 17-year marketing professional and Senior Director of Operations who excels in leading high-performing teams, executing customer-centric marketing campaigns, and coordinating cross-functional projects to meet company objectives, enhancing processes, and implementing best practices.

Overview

15
15
years of professional experience

Work History

Senior Director of Operations - EAB

03.2019 - 08.2023
  • Implemented omnichannel marketing campaigns, analyzing performance to achieve KPI goals and enhance ROI - presenting data-driven reports to executive leaders and stakeholders
  • Achieved a 98% staff retention rate and created 25% promotional opportunities - established focus groups and SMEs, providing forecasting, and planning models in preparation for 20% client growth: increasing productivity without adding staff
  • Co-developed an automated mail system processing 50 million mail pieces annually
  • This resulted in $1 million in savings and contributed positively to environmental preservation
  • Using agile methodologies; created and managed organizational planning, operational workflow, process improvement, and staffing models across strategy, sales, Engineering, and creative resources.

Marketing Operations Manager

EAB
11.2015 - 03.2019
  • Managed relationships with third-party suppliers, vendors, fulfillment centers, and offshore support through negotiations on prices, standard operating procedures (SOPs), proposal requests, inventory management, and budgets
  • Spearheaded a cross-functional issue resolution ticketing system in Workfront, resulting in a 10% reduction in reaction time for risk management
  • Improved cross-departmental collaboration by 35% through change management leadership during email marketing system migration; established improved team structures, clear role definitions, and growth opportunities.

Email Marketing Manager

Royall
04.2008 - 11.2015
  • Reduced production errors by 10% and shortened QA routing times by 30% through improved reporting transparency and task streamlining
  • Achieved a 25% reduction in email routing/scheduling by creating SMEs, implementing results-driven marketing strategies, and automating reporting with Workfront
  • Successfully executed personalized and segmented email, text, and paid search campaigns annually for 300 clients.

Education

Bachelor of Arts Degree - Communication

Meredith College
Raleigh, NC

Skills

  • Microsoft Office Suite
  • Workfront
  • Risk Mitigation
  • Process Improvement
  • Operations Oversight
  • Leadership Training
  • Workday
  • Salesforce CRM
  • Problem-Solving
  • Project Management
  • Performance Management
  • Team Leadership

Timeline

Senior Director of Operations - EAB

03.2019 - 08.2023

Marketing Operations Manager

EAB
11.2015 - 03.2019

Email Marketing Manager

Royall
04.2008 - 11.2015

Bachelor of Arts Degree - Communication

Meredith College

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Lindsay Palese