Lindsay PURRINGTON
ROCHESTER HILLS
Summary
Seasoned marketing executive with broad experience in both B2B and B2C sectors. Strong communicator with natural leadership talent and high energy. Known for ability to drive brand growth through effective campaign management and teamwork. Proven history of managing multiple projects from start to finish while meeting strict deadlines. Passionate about enhancing customer experience and satisfaction.
Overview
2025
2025
years of professional experience
Work History
GroupeSTAHL
2013-2024
VP of Marketing Operations
GroupeSTAHL
St. Clair Shores
01.2022 - 06.2024
- Directed production of marketing materials, encompassing brochures, flyers, website content, social media, and email campaigns.
- Managed cross-functional teams to execute product launches and marketing campaigns.
- Collaborated with sales teams to align marketing efforts with business goals.
- Managed budget allocation for various marketing projects and activities.
- Directed advertising efforts across multiple channels, including print and digital.
- Monitored the performance of all marketing initiatives using metrics, such as conversions, click-throughs, and ROI.
- Collaborated with product development team to ensure marketing strategies align with product offerings.
- Assessed projects against budgets and timelines, keeping team and assignments on task.
- Collaborated with IT team to refine the digital brand experience and optimize the functionality of multiple websites.
GroupeSTAHL -
Director of Marketing Communications
St. Clair Shores
07.2020 - 01.2022
- Led a dynamic team of marketing managers and specialists to drive strategic communication initiatives.
- Led the strategic implementation of multi-channel campaigns, encompassing monthly promotions and more than 25 product launches/year.
- Collaborated with executive leadership to design strategic marketing plans aligned with sales growth objectives.
Groupe STAHL -
Senior Manager, Marketing Communications
St. Clair Shores
07.2018 - 07.2020
- Directed team initiatives to align branding and messaging across various departments.
- Partnered with the sales team to boost lead conversion success.
- Developed and launched automated drip marketing campaigns to improve marketing efficiency.
- Assessed campaign performance and revenue metrics, driving strategic marketing decisions.
Groupe STAHL -
E-Communications/CRM Manager
St. Clair Shores
04.2015 - 07.2015
- Managed CRM software and ensured data accuracy across all platforms.
- Collaborated with sales teams to streamline communication and workflows.
- Developed effective strategies for segmenting customers based on interests and purchase history in order to target them more accurately with personalized content and offers.
- Boosted customer retention through strategic development of win-back initiatives.
- Worked alongside event and tradeshow teams to enhance attendance and drive repeat visits.
Email Marketing Specialist
GroupeSTAHL
St. Clair Shores
09.2013 - 04.2015
- Implemented targeted email campaigns for 10 divisions, driving brand engagement and revenue.
- Crafted compelling email content, including copy and images, to enhance design appeal.
- Utilized purchase history and customer profile data to create segmented lists for personalized email marketing strategies.
Marketing Manager - Customer Loyalty
Entertainment Promotions
Troy
12.2010 - 03.2013
- Utilized data warehouse tools to identify and select dynamic audience lists, optimizing marketing outreach.
- Enhanced campaign sales results through continuous A/B testing and optimization.
- Implemented campaign strategies that increased loyalty program membership by over 20% within one year.
Program Manager - Consumer Direct Marketing
Entertainment Promotions
Troy
12.2009 - 12.2010
- Directed creative development of online banner advertising, email campaigns, and website assets.
- Served as marketing liaison to customer service.
- Served as the marketing liaison to customer service, ensuring alignment of key messaging.
- Utilized content management systems to input and manage targeted web content.
Pomotions Coordinator
Entertainment Promotions
Troy
06.2008 - 12.2009
- Implemented the technical aspects of campaign execution, including promotion setup and sales monitoring.
- Created marketing calendar, timelines and schedules for promotional offers and sales.
- Monitored call center performance to ensure proper service level requirements were met.
Project Manager, Designer
Closet Connections
Grosse Pointe
08.2003 - 06.2008
- Managed all phases of custom projects from initial consultation, design, sales and installation
- Analyzed local demographics to identify target markets and proposed marketing strategies
- Managed all direct mail campaigns, print and online advertising
- Tracked inventory and gained experience in small business accounting
Education
Bachelor of Arts - Anthropology
University of Michigan
Ann Arbor, MI04-2004
Skills
- Marketing strategy and planning
- Budget management
- Multi-channel advertising
- Performance metrics
- Customer segmentation
- Content management
- Project management
- Product launches
- Campaign execution
- Sales, IT, and executive collaboration skills
- Communication and team building
- E-mail and direct mail marketing campaigns
- Cross-functional team leadership
Leadership Development
- PRADCO Executive Leadership Training Program, 2023-2024
- Predictive Index Leadership Training Sessions, 2021-2022
- DISC Profile Assessment, 2013 & 2018
Timeline
VP of Marketing Operations
GroupeSTAHL
01.2022 - 06.2024
GroupeSTAHL -
Director of Marketing Communications
07.2020 - 01.2022
Groupe STAHL -
Senior Manager, Marketing Communications
07.2018 - 07.2020
Groupe STAHL -
E-Communications/CRM Manager
04.2015 - 07.2015
Email Marketing Specialist
GroupeSTAHL
09.2013 - 04.2015
Marketing Manager - Customer Loyalty
Entertainment Promotions
12.2010 - 03.2013
Program Manager - Consumer Direct Marketing
Entertainment Promotions
12.2009 - 12.2010
Pomotions Coordinator
Entertainment Promotions
06.2008 - 12.2009
Project Manager, Designer
Closet Connections
08.2003 - 06.2008
GroupeSTAHL
2013-2024
Bachelor of Arts - Anthropology
University of Michigan
Similar Profiles
Prabhjot CockarPrabhjot Cockar
Nurse Consultant/Interim Nurse Director at ITHVC (2009-2013)/Travel Medicine Vaccination Clinic (2013-Present)Nurse Consultant/Interim Nurse Director at ITHVC (2009-2013)/Travel Medicine Vaccination Clinic (2013-Present)
Sam StratfordSam Stratford
Gateway Electrical Student at LW Electrical 2013 LtdGateway Electrical Student at LW Electrical 2013 Ltd
Chanthorn HorChanthorn Hor
Plasterer at Angkor Plastering 2013 LTDPlasterer at Angkor Plastering 2013 LTD
Kaitlyn WolfeKaitlyn Wolfe
Assistant Teacher at Little Leaders AcademyAssistant Teacher at Little Leaders Academy
Christian MisterovichChristian Misterovich
Parks and Recreation Program Leader at Oakland County Parks And RecreationParks and Recreation Program Leader at Oakland County Parks And Recreation