Lindsay Rimpel

Led end-to-end product design for new digital ventures at the intersection of editorial and product, supporting platforms with a mobile-first approach for our web and app products: Boston Globe, Boston.com, Boston Magazine, and Globe’s Podcast, with a focus on personalization, interactive dashboards, newsletter acquisition, and subscription growth.

• Drove audience growth initiatives by designing personalized news and audio experiences that increased user engagement, and improved newsletter sign-up performance across multiple brands.
• Owned and scaled the user research practice for global growth efforts, conducting exploratory field studies, evaluative usability testing, and mixed-method research to uncover reader, viewer, and listener behavior.
• Synthesized qualitative and quantitative data into actionable insights, partnering closely with the CEO, product, marketing, and editorial teams in shaping product strategy and design decisions within an innovative, mission-driven mindset focused on advancing quality and accurate news products.
• Developed a standardization of research processes and documentation to better accelerate organizational decision-making. Built and led an internal Design System adopted by designers and developers across web applications, ensuring Boston brand alignment, and WCAG AA accessibility compliance.

As the first product designer, I lead initiatives focused on growth and retention, improving the experience for Courseware and Group Subscriptions, with a strong emphasis on streaming performance and usability.

• Conducted 180+ user interviews to inform data-driven product decisions, directly influencing design improvements that increased user satisfaction and engagement by approximately 40%.
• Introduced foundational UX artifacts—personas, scenarios, user journeys, story maps, and user flows—creating a shared understanding of users across product, engineering, and leadership team.
• Led continuous iteration on design mockups and prototypes, actively contributing to and refining the Courseware evolving design system and component library.
• Designed new features and optimizations, running extensive A/B testing across mobile, tablet, and web platforms, including investigating and implementing AI, VR, AR, and MR in the technical product lifecycle for industry best practices.