Lindsay Roland

Global software company and market leader in data intelligence

• Rebuilt the field marketing function after it was shut down due to the global pandemic and single-handedly reengaged sales and business development teams in North America
• Established, executed, and optimized field marketing strategies based on corporate sales targets, market data, and budget to fill the funnel and accelerate to close
• Boosted sales volume with campaigns and programs that resulted in consistent MQL, SAL, and pipeline attainment
• Executed 40+ field events in 2022 for a fast-growing Enterprise sales team
• Acted as liaison for sales to all functions of marketing (i.e., marketing operations, customer marketing, partner marketing, and digital marketing) and managed programs across numerous, regionally distributed teams

Multinational technology company specializing in hardware systems and enterprise software

• Established and managed overall marketing plan for the Oracle Utilities Global Business Unit
• Created, executed, and tracked digital advertising programs, demand-generation campaigns, quarterly newsletters, and webcasts
• Collaborated with industry strategy, product marketing, sales, and marketing operations on go-to-market activities and worked regularly in marketing automation systems and business intelligence tools
• Boosted brand awareness and generated leads while managing internal and external marketing campaigns and programs
• Regularly tracked responses, leads, and pipeline for gated campaigns and events

Global B2B cloud-based software and services provider in the healthcare supply chain space

• Translated complex, technical product and service information into compelling messages that resonated with target audiences and increased customer engagement
• Managed cross-functional teams throughout requirements gathering, stakeholder/legal approval, and final production
• Wrote corporate messaging, press releases, award submissions, contributed articles, blogs and social media campaigns

Global enterprise server, storage, infrastructure software and services provider

• Collaborated with product marketing, field marketing, and corporate marketing on the strategy and communications requirements for new product launches and global marketing programs for Sun Services
• Led cross-departmental teams on go-to-market activities and the development of marketing materials, including data sheets, white papers, brochures, sales guides, competitive beat sheets, product at-a-glance documents, and FAQs
• Managed globalization and translation of marketing materials into 15+ languages

Full-service B2B advertising agency owned by Ogilvy & Mather Worldwide

• Dedicated account manager for IBM Global Services, providing support for visual identity, communications strategy, and worldwide integrated marketing programs
• Led cross-functional internal teams (copywriting, design, and technical) in the creation and execution of marketing programs and sales tools
• Helped design and implement marketing toolkit database, which was used as a central repository for collateral, messaging, imagery, and guidelines