Adobe Suite
Lindsay Sparks-Gonzalez
Senior Marketing Manager
Marietta,GA
Summary
Insightful Senior Marketing Manager with experience devising and implementing marketing campaigns. Building a deep understanding of the target audience and competitors to develop effective marketing messages. Efficient in defining processes across multiple agencies & internal departments while managing a defined budget.
Overview
11
11
years of professional experience
8
8
years of post-secondary education
2
2
Certifications
Work History
Senior Marketing Manager
The ReThink Group
Cumming, Georgia
08.2020 - Current
- Utilized knowledge of online strategies such as search engine marketing, product listings and affiliate marketing to maximize campaign results.
- Leveraged data insights from surveys, previous campaigns and market research to develop targeted marketing initiatives.
- Boosted brand awareness and generated leads while managing internal and external marketing campaigns and programs.
- Assessed marketing copy, art comps and final designs and compared with established specifications.
- Established and managed overall business plan for Orange Leaders department.
- Oversaw 5+ yearly projects from concept through completion.
- Coordinated meetings between project members and clients to develop ideas, discuss progress and set goals.
- Managed workflow between staff, coordinating documents and creative material distribution.
- Collaborated with the VP of Marketing to lead and co-develop high-level strategy and marketing execution plans. Ensured shared vision and consistency across channel plans and campaign activities and events.
- Reported on key performance indicators for marketing success and business results across the Orange brand. Identifed trends and opportunities to refine and recalibrate existing and future tactics.
- Built high-functioning internal marketing systems and processes that support agility and provide strong scaffolding for the most creative ideas.
- Continually optimized all marketing processes and systems to remove constraints, scale capabilities, align the department, and meet organizational goals.
- Championed marketing and project success by communicating clear global priorities across the marketing team, and organization.
- Communicated regularly across marketing, sales, product teams, support, IT, finance, and beyond to align, inform, and incorporate feedback from surrounding stakeholders.
- Played air-traffic control for all initiatives and marketing campaigns, ensuring the use of resources that aligns with organizational strategy and priorities.
Event Marketing Manager
The reThink Group
Cumming, GA
01.2018 - 07.2020
- Managed the Marketing Project Manager as their direct report, elevating their role and championing their career success.
- Developed and collaborated on multiple marketing plans and strategizes to create buzz and ticket registrations for both large and small events, resulting in attendance from 500 to 7,000 people per event.
- Worked with the digital team and marketing director to develop and evaluate marketing plans.
- Worked day-to-day with team members to ensure marketing plans are being implemented and executed on a timely basis.
- Project managed the creation of all assets in the marketing plans i.e digital and print.
- Established, initiated and optimized business development strategies based on company targets, product specifications, market data, and budget factors.
- Conducted trials and tests of marketing channels such as paid acquisition, social media and fresh content creation.
- Directed marketing projects through conceptual planning, schedule management and final implementation.
MARKETING PROJECT MANAGER
The reThink Group
Cumming, GA
01.2016 - 01.2018
- Developed and maintained a process on how projects would effectively be completed within the requested completion date
- This helped streamline projects resulting in quicker turnaround times and more efficient work
- Which included:
- Provide project management for all marketing graphic design projects:
- Receive incoming project requests
- Work with Graphic Design Director and marketing team members to prioritize projects
- Send projects to supplemental graphic designers as needed
- Manage deadlines for projects and verify approval of completed projects
- Work with marketing team members to complete projects as needed
- This includes:
- Web site creation
- Email campaign creation and on-going upkeep
- Facebook Ads creation and maintenance project management
- Communicate with network of social media contacts
- Coordinating with print vendors
- Setting up various advertising buys
- Managing the maintenance of direct mailings
- Assist in the development and maintenance of automated marketing campaigns (Infusionsoft)
Account Manager
Scheduling Institute
Alpharetta, GA
01.2015 - 01.2016
- Worked with privately owned dental and medical offices to drive practice growth through the implementation of new marketing strategies
- Identified key entry points to enhance market penetration and maximize returns.
- Educated clients on new products or services to increase customer engagement with brand.
- Listened attentively to client feedback to create stronger relations and shape business.
- Secured high-value accounts through consultative selling, effective customer solutions and promoting compelling business opportunities.
MARKETING COORDINATOR
CATAMOUNT CONSTRUCTORS, INC
ROSWELL, GA
01.2014 - 01.2015
- Worked to develop, maintain, and assist with any marketing needs in the southern region
- Along with assisting in the business development of Catamount by creating and preparing brochures, qualification packages, proposals, and advertising for each potential client
- Created an online social media presence by generating a content calendar and worked with an online platform to ensure all posts were uploaded to each social media site
- For example, produced a signature golf event for clients and subcontractors
- Contributed to invitation design, managed guest list, invited key executives, organized golf goodie bags and day of support
- The golf tournament benefited a local charity, The Drake House; Catamount was able to raise them $21,000 to go towards any needs within the organization.
MARKETING INTERN
Swarm Agency
Atlanta, GA
01.2013 - 01.2014
MARKETING INTERN
Starr Companies
New York, NY
01.2013 - 01.2014
Education
BBA - Sales And Marketing Education
Georgia Southern University
Statesboro, GA 08.2009 - 05.2013
High School Diploma -
Chattahoochee High School
Alpharetta, Ga 08.2005 - 05.2009
Skills
Team Management
Market Positioning
Budget oversight
Strategic planning
Multi-channel marketing experience
Corporate Communications
Campaign organization
Software
Figma
Mondaycom
Oracle
Hubspot
Mailchimp
Certification
Oracle CX Marketing Eloqua
Timeline
Oracle CX Marketing Eloqua
12-2022
Eloqua Reporting Expert
12-2022
Senior Marketing Manager
The ReThink Group
08.2020 - Current
Event Marketing Manager
The reThink Group
01.2018 - 07.2020
MARKETING PROJECT MANAGER
The reThink Group
01.2016 - 01.2018
Account Manager
Scheduling Institute
01.2015 - 01.2016
MARKETING COORDINATOR
CATAMOUNT CONSTRUCTORS, INC
01.2014 - 01.2015
MARKETING INTERN
Swarm Agency
01.2013 - 01.2014
MARKETING INTERN
Starr Companies
01.2013 - 01.2014
BBA - Sales And Marketing Education
Georgia Southern University
08.2009 - 05.2013
High School Diploma -
Chattahoochee High School
08.2005 - 05.2009