Lindsay Spatafora

Development, implementation, and achievement of annual sales and accounts sold goals.

Develop, implement, and execute sales incentive programs and pricing strategies.

Execute merchandising and distribution standards with our distributor network.

Build and maintain close working relationships with distributor sales and management personnel.

Work with the top distributor sales representatives and key management in each market.

Perform credit and collection activities with distributors.

Conduct mid-year and annual planning and review meetings with all distributors.

· Daily distributor management; brand goals and priority check ins

Conduct monthly sales meetings to communicate sales and marketing objectives, and keep winery brands at the forefront of all distributor sales presentations

Conduct quarterly market analysis surveys in all major markets.

Provide monthly reports and accomplishments recap to the zone manager.

Successfully launch new brands, pricing, and distribution goals.

WSET Level 2 certified.

• · Handled marketing and sponsorship sales for all annual fundraising events. Spearheaded biggest fundraiser called Holiday Light Fantasia at Goodwin Park in Hartford, Connecticut
• Worked with professional and trade associations to create memorable and successful events.
• Monitored and reported on the progress of planning projects, identifying issues and implementing corrective actions as needed.

Managed the sales territory for over sixty-five accounts, both on and off premise, for one of the largest wine and spirit distributors in Connecticut.

Managed weekly sales calls, product promotion, and sales while building and maintaining strong customer relationships.

Awarded 'Rookie of the Year' by top supplier Diageo within the first year.

• Developed and maintained relationships with new and existing clients to increase sales revenue.

Oversaw daily operations and sales for an upscale, multi-million-dollar boutique wine and spirits retailer.

Assisted in the overall increase of store profits by 18-20% on average per year due to taking an instrumental part in marketing, sales development programs, and organizing and executing store events.

• Supervised daily operations including scheduling shifts, assigning duties.