LINDSAY STOVER
Reno
Summary
Performance-focused Digital Marketing Manager operating at the intersection of structure and creativity. Experienced in owning and optimizing multi-channel paid media across Meta, Google, and LinkedIn, with a strong emphasis on full-funnel strategy, testing, and revenue impact. Known for seeing how systems should work, identifying where they break down, and quietly building scalable processes that make performance sustainable. Analytical without being detached, creative without being chaotic—partnering closely with design and content teams to translate insights into high-performing campaigns and consistent ROAS.
Overview
4
4
years of professional experience
Work History
Ad Operations Manager
Digital Throttle
05.2023 - Current
- Executed and refined strategies for 1000+ active multi-channel paid media campaigns on Meta, Google, and LinkedIn to enhance conversion rates and maximize return on ad spend.
- Achieved significant performance improvements by refining audience targeting, testing creative strategies, and optimizing bids, resulting in a 185% increase in conversion rate, 87% rise in CTR, 11% reduction in CPC, and 24% boost in ROAS.
- Crafted and implemented integrated campaign strategies, focusing on user intent to optimize targeting, messaging, and creative elements across all funnel stages.
- Collaborated cross-functionally with design, creative, and account teams to enhance ad creative formats and messaging.
- Executed systematic A/B testing across diverse audiences, creatives, and copy to identify optimal combinations.
- Developed scalable execution systems and workflows to streamline complex, high-volume campaign requirements.
- Designed and implemented AI-driven prompting and copy systems to streamline ad creation testing across niche markets.
- Refined workflows for campaign production, enabling significant growth in monthly ad spend while maintaining high performance efficiency.
- Assumed interim creative leadership during team transitions, directing asset development and updating standard operating procedures.
Social Media Manager (Summer Intern)
Classical Tahoe
01.2022 - 01.2022
- Drove a 1,091% increase in organic reach through short-form video experimentation, trend-based content strategy, and consistent publishing.
- Increased engagement by 203% by optimizing content formats, posting cadence, and community interaction.
- Built hands-on experience with video-first creative strategy applicable to paid social performance.
Education
B.S.B.A. - Marketing
University of Nevada, Reno
Reno01.2022
Skills
- Paid Media Strategy (Meta, Google Ads)
- Performance Marketing & ROAS Optimization
- Full-Funnel Campaign Strategy
- Creative, Audience & Messaging A/B Testing
- Data Analysis, Attribution & Reporting
- Cross-Functional Collaboration (Design & Content)
- Campaign Scaling & Optimization
- AI & Automation Experimentation
- Campaign strategy development
- Conversion optimization
Websites
Timeline
Ad Operations Manager
Digital Throttle
05.2023 - Current
Social Media Manager (Summer Intern)
Classical Tahoe
01.2022 - 01.2022
B.S.B.A. - Marketing
University of Nevada, Reno
PLATFORMS & TOOLS
- Meta Ads Manager
- Google Ads
- LinkedIn Campaign Manager
- Canva
- AI Systems