Lindsay Tokarz
Oxford,CT
Summary
Account Director with over 14 years of experience in managing high-profile client accounts such as Bacardi, specializing in client relationship management, digital marketing, and project management. Expert in navigating the complexities of legal compliance and licensing while driving brand growth through innovative digital strategies and impactful marketing campaigns. Demonstrates a strong ability to lead cross-functional teams, ensuring meticulous attention to detail in all aspects of business strategy, planning, and execution
Overview
18
18
years of professional experience
Work History
Account Director
Razorfish
06.2021 - Current
- Manage and oversee day-to-day tasks and client engagements, including weekly meetings/calls, monthly meetings, communications with account stakeholders, communications with internal stakeholders
- Proactively provide solutions to client business issues and challenges while growing client relationships
- Work with multiple vendors to bring event to life based on approved rendors and plans
- Work directly with Bacardi brand managers to create flawless and significant programs and events to meet their marketing goals and objectives while staying with in their given budget (examples: Grey Goose In Bloom, Dewars Double Double 37 Launch & D’USSE Art Basel)
- Manage all aspects of the business which includes, but are not limited to: strategy, planning, analytics, creative, video content, photo shoots, digital O&O, legal & financial
- Managed Digital O&O channels for D’USSE which includes, but are not limited to: strategy, content calendar, branded product photo shoots
- Manage & coordinate Lifestyle, Architectural and Product Photo & Video Shoot
- Work with partners of the brand (influencers, celebrity talent, artists – examples: DJ Millie, Humberto Leon, Offset, Tinashe, Kehlani, Michelin Star Chefs, Dr
- Woo)
- Effectively work with multiple departments throughout project development and implementation
- Worked with in-house creative team to ensure all design elements innovatively and legally represent the Bacardi brands
- Provide outstanding customer service, fast in-market turn time and increased cost efficiencies to the Bacardi clients
- Work with the Bacardi legal team to ensure all legal rules are adhered to on all marketing elements
- Manage recaps and results while providing strategic recommendations, best practices recommendations
- Manage financial tracking and reporting
- Managed the Team's Account Executive as a direct report, while helping to guide their career development.
Senior Account Supervisor
EPSILON
06.2016 - 10.2019
- Managed and oversaw day-to-day tasks and client engagements, including weekly meetings/calls, monthly meetings, communications with account stakeholders, communications with internal stakeholders
- Proactively provided solutions to client business issues and challenges while growing client relationships
- Worked directly with Bacardi brand managers to create flawless and significant programs and events to meet their marketing goals and objectives while staying with in their given budget
- Managed all aspects of the business which includes, but are not limited to: strategy, planning, analytics, creative, video content, legal & financial
- Managed POS elements including: MIRs, IRCs, 3 case racks, recipe cards, menus, case cards, neckers
- Effectively worked with multiple departments throughout project development and implementation
- Worked with in-house creative team to ensure all design elements innovatively and legally represent the Bacardi brands
- Provided outstanding customer service, fast in-market turn time and increased cost efficiencies to the Bacardi clients
- Worked with the Bacardi legal team to ensure all legal rules are adhered to on all marketing elements
- Managed recaps and results while providing strategic recommendations, best practices recommendations
- Managed financial tracking and reporting
- Managed the Team's Account Executive as a direct report, while helping to guide their career development.
Senior Project Manager
Avid Marketing Group
Rocky Hill, CT
06.2016 - 10.2019
- Managed Promotional Marketing Tactics for the Diageo Beer & Wine Brands, reporting directly to the managing partner of AMG
- Worked directly with Diageo brand managers, as well as, commercial marketing and sales teams at Diageo to create shopper marketing programs which meet goals and objectives
- Managed all aspects of the business which includes, but are not limited to: strategy, planning, analytics, creative, legal & financial
- Managed Diageo national and regional shopper marketing tactics including FSIs, Catalina, rebates, coupons, POS, sweepstakes, digital couponing & partnership programs
- Strategized promotional programs to fit within the client’s objectives and budget
- Worked with in-house analytics team to analyze redemption data, track program progress while providing client updates to ensure programs are tracking against goals and budget
- Worked with in-house creative team to ensure all design elements innovatively and legally represent the Diageo brands
- Worked with the Diageo legal team to ensure all legal rules are adhered to on all marketing elements
- Worked with outside print vendors to ensure the final creative product is delivered without flaw, on time & in a cost-efficient manner
- Managed the Team's Account coordinator as a direct report, while helping to guide their career development.
Senior Account Executive
Marketing Drive
Norwalk, CT
12.2011 - 06.2013
- Managed new launch brands at Novartis by participating in planning and creative work
- Assisted with concept development, including development of strategies and tactics based on client’s needs
- Proactively identified and formulated solutions to potential project challenges by delivering a strategic approach to the assignments given by the client
- Strategized, organized, presented and sold in work directly to Novartis clients across all disciplines: creative, interactive, insight, planning, legal and financial
- Strategized and planned effectively with a larger inter-agency team
- Effectively managed Novartis national and shopper marketing tactics including FSIs, Catalina, Shelf Talk, etc
- Managed DFSI's and all digital couponing for the Novartis Digestive Health brands
- Updated brand budgets and marketing calendars as well as analyze coupon redemptions on a monthly basis
- Managed the Team's Account Executive as a direct report while helping to guide their career development
- Managed & planned the 2013 Novartis Consumer Health National Sales Meeting
- Managed National Consumer Promotions for the Novartis Digestive Health Brands as well as projects for their Innovation Team.
Senior Account Executive
Marketing Drive
Norwalk, CT
09.2010 - 12.2011
- Managed and implemented consumer promotion initiatives for the Dannon business
- Worked closely with the creative team to effectively manage Dannon shopper marketing tactics including FSIs, Catalina, Shelf Talk, etc
- Provided in-depth research to help with launches of new products
- Accurately compiled and analyzed competitive activity
- Updated brand budgets, timelines, coupon redemptions and marketing calendars
- Managed the Team's Account Executive as a direct report
- Worked in-house / on-site at Dannon for the West Coast Inititaive in Irvine, CA alongside client
- Worked directly with the Dannon clients to develop and execute the “Dannon Live Your Active Culture” campaign
- Coordinated and recommended retail strategies to maximize local retail sales lift
- Provided direction and guidance to partner agencies including, Promotional, PR (Edelman), and Digital (Rosetta)
- Managed the Experiential Marketing Agency (Legacy Marketing Partners)
- Approved and gave guidance to agencies on creative marketing materials
- Managed large PR media events in the LA area which included our spokesperson, Mia Hamm
- Gathered results of PR media events and analyzed data to recommend new business initiatives
- Directed digital agency in the development of an online strategy and social media activation.
Marketing Associate
PCS Stamps & Coins / Danbury Mint MBI, Inc
Norwalk, CT
07.2006 - 09.2010
- Marketed fine jewelry products, commemorative stamps and coins, and Statehood Quarters
- Implemented more than 15 direct-mail advertising efforts and media campaigns per month
- Coordinated and effectively maintain a timeline for the development, in-house approval, printing, delivery, and insertion of approximately 100M-2MM advertising pieces per month
- Assisted in the management of products through all phases of development and advertising including: concept, design, licensing, packaging, operations/shipping, inventory management and customer service
- Assisted in analyzing response and purchasing data from an in house file of 12 million customer names as well as outside list vendors
- Coordinated with various leading jewelry vendors in the US and overseas to meet high quality standards and delivery dates.
Education
Bachelor of Arts in Communications - Advertising
Skills
- Mathematical
- Analytical
- Organizational
- Creative
- Interpersonal
- Computer Skills: MS Word, MS Excel, MS PowerPoint
- Marketing knowledge
- Verbal Communication
- Account relationship management
- Creative Direction
- Campaign Management
- Strategic development
- Brand Development
Timeline
Account Director
Razorfish
06.2021 - Current
Senior Account Supervisor
EPSILON
06.2016 - 10.2019
Senior Project Manager
Avid Marketing Group
06.2016 - 10.2019
Senior Account Executive
Marketing Drive
12.2011 - 06.2013
Senior Account Executive
Marketing Drive
09.2010 - 12.2011
Marketing Associate
PCS Stamps & Coins / Danbury Mint MBI, Inc
07.2006 - 09.2010