Lindsay Williams
Los Angeles,CA
Summary
Senior Marketing Manager with a wide range of experience. I have a passion and drive to contribute to the growth and success of start-ups using the power of marketing and data. I believe in teamwork and collaboration and given my background in performance marketing, I'm a strong believer in testing new ideas or ways to find solutions!
Overview
7
7
years of professional experience
Work History
Copywriter
SMAL (Design Agency)
02.2019 - 12.2019
- Write original copy and edit content for a wide range of clients
- Present copy concepts and final deliverables to the internal team, and to client representatives as needed
- Edit, ideate and participate in new business pitches
- Revise copy based on internal and client feedback/direction
- Manage all organic social media accounts (Instagram, Facebook, LinkedIn). Coordinate with design, write copy, schedule posts + manage strategic direction
Junior Copywriter
POSSIBLE (A Wunderman Thompson Company)
01.2018 - 01.2019
- Write and proofread blog posts for a wide range of client's products and services
- Create promotional text for online ads, banners, web pages, brochures, social media, infographics, video scripts, etc
- Conduct keyword research for the performance marketing team
- Implement SEO practices to increase client visibility on organic search
- Coordinate with designers to complement any text with images
Junior Digital Marketing Manager
Cognigy (SaaS Start-Up)
01.2020 - 09.2021
- Planned global digital marketing campaigns, including search (organic + paid), email, social media (organic and paid), and display with a budget of $1.5 million/year
- Decreased global CPL by over 100$
- Increased lead-MQL conversion rate by over 5%
- Maintained our organic social media presence across all digital channels
- Measured and reported on the performance of all digital marketing campaigns to internal and external stakeholders
- Plan, execute, and measure A/B on landing pages and ads
- Collaborate with internal teams (sales, product) to align campaign strategies and goals across the organization
- Managed design and content agencies
- Grew LinkedIn followers from 1,200 to over 8k
Senior Performance Marketing Manager
Spryker (SaaS Scale-up)
10.2021 - 04.2023
- Manage a budget of over $2 million/year to ensure delivery of high-quality contacts to the pipeline through LinkedIn and Google Ads
- Built our paid social strategy from the ground up and decreased global CPL by over $200
- Delivered 80% of marketing contribution to pipeline and achieved a 150% ROAS
- Created new and improved landing pages for paid search which increased demo requests by 50%
- Created new review + campaign launch process with cross-functional teams to learn what works best and use results to shape strategy moving forward and improve performance
- Report quarterly performance to upper-level stakeholders
- Owned relationship with Google Ads agency to increase quality output and collaborate on new and innovative ways to manage campaigns
- Forecasted quarterly numbers based on company OKRs
Senior Marketing Specialist
Amergis
04.2023 - Current
Skills
- LinkedIn Ads & Google Ads
- Hubspot
- Salesforce
- Google Analytics
- Semrush
- Wordpress
Additional Information
$2 million/year, Built our paid social strategy from the ground up and decreased global CPL by over $200, Created new and improved landing pages for paid search which increased demo requests by 50%, Created new review + campaign launch process with cross-functional teams to learn what works best and use results to shape strategy moving forward and improve performance, Report quarterly performance to upper-level stakeholders, Owned relationship with Google Ads agency to increase quality output and collaborate on new and innovative ways to manage campaigns, Forecasted quarterly numbers based on company OKRs
Personal Information
Title: Senior Performance Marketing Manager
Timeline
Senior Marketing Specialist
Amergis
04.2023 - Current
Senior Performance Marketing Manager
Spryker (SaaS Scale-up)
10.2021 - 04.2023
Junior Digital Marketing Manager
Cognigy (SaaS Start-Up)
01.2020 - 09.2021
Copywriter
SMAL (Design Agency)
02.2019 - 12.2019
Junior Copywriter
POSSIBLE (A Wunderman Thompson Company)
01.2018 - 01.2019
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