Lindsey Erin
NJ
Summary
Knowledgeable professional with proven track record in driving business growth and forging strategic partnerships. Leveraged deep industry insights to secure high-value contracts and expand market presence. Demonstrated expertise in client relationship management and market analysis.
Overview
2014
2014
years of professional experience
Work History
Business Development Executive
Nevis Consulting/BB Marketing Group
01.2015 - 2020
- Develop partner relationships and manage channel strategies aligned to targeted business objectives
- Writing required for everyday to business development needs
- Coordinate events (onsite and web-based), managing all contractual relationships and cross-functional promotional efforts
- Managing financials and budgeting
- Ensure successful completion of new business development activities for positive ROI and new lead generation (Inclusive of all follow-up strategies, surveys, lead list generations, upselling and retargeting efforts)
- Design new product development go-to-market strategies, working in conjunction with creative departments, photography, production and other multi-media channels best suited to reach target markets identified
- Work to ensure high-level strategic and tactical execution of business strategies are aligned and on target for completion
- Compile marketing analytical reports, conduct behavioral analytical metrics and incorporate findings into strategic executions
- Manage all social and digital assets, including creation of corporate branded platforms, imagery designs, educational resources, landing pages, and website development
- Developed targeted marketing strategies to enhance brand presence and drive customer engagement.
- Developed strategic partnerships to enhance client engagement and expand market reach.
Director of Business Development
Computer Design & Integration (CDI LLC) New York, NY
2014 - 2015
- Directed business development, management and marketing requirements
- Managed events and integrated campaigns for new business lead generation efforts catered to target markets and business sectors
- Developed and executed comprehensive marketing strategies to enhance brand visibility and market penetration.
- Led cross-functional teams to launch innovative business development initiatives, driving revenue growth.
Director of Marketing, Client Relationship and Project Management
BB Marketing Group
01.2011 - 01.2014
- Developed integrated marketing strategies to enhance brand visibility and engagement across multiple channels.
- Deployed well-coordinated campaigns, events and public relations strategies to promote brand.
- Managed budgeting for ROI evaluation and creation.
- Led cross-functional teams to execute multi-channel campaigns, improving collaboration and project delivery timelines.
- Developed comprehensive business plans in alignment with overall business goals and objectives.
Director of Marketing & Business
Gotham Technology Group (M7 Global Partners)
01.2004 - 01.2011
- Lead management team responsible for 350% firm revenue growth: $10 million start-up to $350 million global firm
- Developed and implemented integrated marketing campaigns to enhance brand visibility and customer engagement.
- Led cross-functional teams to execute strategic initiatives, driving alignment across departments.
- Developed and fostered start-up company marketing department, working with sales and executive teams providing pivotal role in shaping and building brand identity from inception
- Built strong relationships with industry professionals and influencers.
Education
Bachelor of Science - Business Administration And Management
Rutgers University – School of Business
MBA - Business Administration
Rutgers University – School of Business
Skills
- Executive Assisting and Management
- Sales and marketing
- Team leadership
- Customer service
- Decision-making
- Content strategy
Entrepreneurial Startups
- Co-Founder of Strike Point Marketing: Marketing, Advertising & BD Consulting Agency (2006 – 2011)
- Assisted in Establishment M7 Global Partners: Global Extension of Gotham Technology Group (2009-2011)
- Assisted in Establishment of Gotham Government Solutions: Channel & Partner Relations & Marketing Strategy (2005-2011)
PERSONAL PORTFOLIO SAMPLES, WEBSITES & ONLINE MATERIALS
- LinkedIn Profile: https://www.linkedin.com/in/lbohm2882/
- Portfolio Samples: https://lbohm28.myportfolio.com
- Strikingly Website (Includes Recommendations): http://lindsey-bohm.strikingly.com/
Awards
Harvard Leaders Excellence (Top 8 2015), Xberts in IT (2015 US Congressional Award Top IT Start-Ups), National Association of Professional Women (NAPW) Member, 2015 Featured in CRN magazine Best-of-Breed, Feb. 2015 “CDI Finds Sales Success through Social Media Push”, 2014 NJ CAMA ASTRA Award (Social Media Strategy & Kiosk)
Timeline
Business Development Executive
Nevis Consulting/BB Marketing Group
01.2015 - 2020
Director of Marketing, Client Relationship and Project Management
BB Marketing Group
01.2011 - 01.2014
Director of Marketing & Business
Gotham Technology Group (M7 Global Partners)
01.2004 - 01.2011
Director of Business Development
Computer Design & Integration (CDI LLC) New York, NY
2014 - 2015
Bachelor of Science - Business Administration And Management
Rutgers University – School of Business
MBA - Business Administration
Rutgers University – School of Business
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