Lindsey Bennett
Salt Lake City,UT
Summary
Results-oriented Product Development Director with a proven track record in budget management and product launch. Successfully increased profit margins and reduced return rates through data-driven decision-making.
Overview
20
20
years of professional experience
Work History
Director of Product Development
Ivy City Co.
Riverton, UT
04.2023 - Current
- Built an agile product development process compatible with the fast-paced ecommerce market
- Created the fit process, technical specification requirements, and grading rules for a standardized fit
- Increased profit margins by reducing the quarterly return rate by more than 5%
- Direct the product development process from design concept and ideation to delivery of bulk goods
- Lead the development of more than 200 styles per season across multiple categories including clothing, shoes, and accessories for adults, children, and babies
- Manage three senior-level direct reports: Senior Designer, Senior Production Manager, and Senior Technical Designer
- Collaborate with cross functional teams including marketing, creative, and web to maintain brand identity
- Guide market and trend research to direct seasonal color, silhouette and print direction
- Analyze sales, returns, and consumer insight data to guide product improvement and design
- Design top-selling, brand-right styles
- Establish and track progress on quarterly and annual team goals
- Manage the team budget
Product Development Project Manager
Thrasio
Salt Lake City, UT
09.2021 - 04.2023
- Synthesized market trends and conducted competitor research to provide creative direction for leading intimate apparel brand
- Led the product development of NPI and product improvements for a wide a wide range of CPG products including soft goods, personal care, electronics, hard goods, and supplements
- Built and managed the product development process from competitor research and ideation to final production hand off
- Collaborated with cross-functional and external partners on critical milestones, including sourcing, quality and compliance, legal, production, creative, and GTM
- Supported developers, designers and engineers throughout the development process to prevent road blocks and problem solve
- Presented project status, process, and outcomes to all stakeholders
- Drove process refinement and improvement
Freelance Designer
Self Employed
Salt Lake City, Utah
04.2018 - 09.2021
- Costume Design: Created character inspiration boards based on scripts, designed character looks, fit garments, dressed talent.
- Photoshoot Styling: Created inspiration boards based on shoot direction, designed complete looks for talent, styled and dressed models.
Product Development Manager
Azazie
San Francisco, California
07.2015 - 04.2018
- Reduced the return rate by improving fit of all existing styles
- Led the team through the most successful year yet, beating the annual sales goal by 25% while staying under budget.
- Directed the design and product development of 200+ bridal and bridesmaids dresses and accessories a year from sketch to launch
- Led a team of designers, technical designers and product developers in the creation of designs that resonated with the customer
- Spearheaded market and trend research to direct seasonal color, silhouette and print direction
- Designed top-selling, brand-right styles
- Analyzed customer feedback data to guide product and design improvements
- Collaborated with technical designers to establish basic block patterns for all standard silhouettes
- Communicated with overseas vendors to execute design from pattern draping to production approval to achieve the desired look
- Spearheaded fabric and trim research and development and approved lab dips, strike offs, fabric and trim quality samples
- Partnered with cross functional teams to maintain brand vision
- Expedited the development process with seasonal trips overseas
- Presented new designs to cross functional partners and leadership on a monthly basis
Assistant Designer
Maggie Sottero
Salt Lake City, Utah
09.2009 - 05.2012
- Designed top-selling, brand-right styles
- Led the development of prom dress styles from sketch to production approval
- Sourced fabrics and trims
- Collaborated with overseas factories to approve the draping and completion of each sample
- Conducted fit sessions and prepared detailed fit revisions
- Approved all sample types including fit, PP and TOP
- Created and maintained product tech packs including spec sheets and product details, and ensured all internal and external partners possessed the accurate information
- Negotiated with the factories and approved garment cost
- Maintained production quality through frequent QC checks
Product Development Coordinator
International Intimates Inc.
New York, New York
05.2007 - 05.2009
- Managed the development calendar for the company’s largest Intimate apparel private label account
- Translated designs from sketch to technical pack for overseas teams
- Sourced fabrics and trims
- Created and maintained product tech packs including spec sheets and product details, and ensured all internal and external partners possessed the accurate information
- Supervised sample making and approved final samples with seasonal trips to overseas sample room and factories
- Coordinated all fabrics and trims to overseas sample rooms
Product Development Coordinator
Parisa Lingerie
Northridge, California
01.2006 - 05.2007
- Managed the intimate apparel development calendar
- Collaborated with Design and CEO on garment costing
- Coordinated all sample completion with overseas factories
- Arranged the order and shipment of all bulk fabrics to factories
- Approved private label tags, skus, and product packaging
- Coordinated and approved all lab dips and production fabric samples
Education
Master of Arts - Teaching
Westminster College
Salt Lake City, UT01-2014
Bachelor of Arts - History
University of Utah
Salt Lake City, UT01-2013
Associate of Arts - Product Development
Fashion Institute of Design & Merchandising
Los Angeles, CA01-2005
Skills
- Product lifecycle management
- Market trend analysis
- Supply chain management
- Budget management
- Team leadership
- Data-driven decision making
- Go-to-market strategies
- Competitive analysis
- Product roadmapping
- Product launches
- Creative and innovative
Affiliations
- Reading
- Road Trips
- Camping
- Creative Writing
- Puzzles
- Running
Accomplishments
- President's List: FIDM (2004-2005)
- Dean's List: University of Utah (2011-2013)
Timeline
Director of Product Development
Ivy City Co.
04.2023 - Current
Product Development Project Manager
Thrasio
09.2021 - 04.2023
Freelance Designer
Self Employed
04.2018 - 09.2021
Product Development Manager
Azazie
07.2015 - 04.2018
Assistant Designer
Maggie Sottero
09.2009 - 05.2012
Product Development Coordinator
International Intimates Inc.
05.2007 - 05.2009
Product Development Coordinator
Parisa Lingerie
01.2006 - 05.2007
Master of Arts - Teaching
Westminster College
Bachelor of Arts - History
University of Utah
Associate of Arts - Product Development
Fashion Institute of Design & Merchandising
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