Asana
Lindsey Bernreuter
Sr. Marketing Manager
Suwanee,GA
Summary
Innovative marketing leader with 10+ years of experience delivering exceptional marketing campaigns, content and collateral based on established and innovative strategies with a passion for creative ideas. Results-oriented and collaborative professional bringing expertise in brand management and campaign engagement. I strive for continuous improvement in all aspects of work from processes to messaging and am not afraid to make decisions and take initiative.
Overview
10
10
years of professional experience
Work History
Sr. Manager, Content Strategy
Purchasing Power
Atlanta, United States
03.2022 - Current
- Manage & maintain content marketing calendar to schedule creation and delivery deadlines.
- Collaborate with marketing and design teams to develop and plan for new content
- Managed an entire Brand re-fresh
- Strategized a marketing plan for new financial wellness tools rollout & oversaw production
- Strategized a marketing plan for increased payment terms for our customers & oversaw production
- Strategized a marketing campaign for Buy Now Pay Later education that drove a 1.5% increase in new customer registrations compared to those who didn't engage with the content
- Conducted regular content audits to identify gaps and redundancies of content
Sr. Manager, Campaign
Purchasing Power
Atlanta, GA
03.2021 - 03.2022
- Continued to oversee the promotional & campaign marketing planning & execution
- Oversaw a team that manages our campaign planning & execution as well as our word or mouth marketing
- Oversaw the rollout of a new feature to the website - homepage segmentation including strategy, defining audience lists & content
- Managed our Holiday campaigns & landing pages that brought in over $4.2M in demand
- Strategized and oversaw a targeted sweepstakes to drive registrations & drove an average of a 12% increase in registrations during the campaign
- Oversaw our Refer & Earn program, that drove $4M+ in sales for 2021
- Strategized & launched a new Brand Ambassador Pilot Program
- Performed team evaluations and addressed areas for improvement.
- Provided strong leadership to enhance team productivity and morale.
Campaign Marketing Manager
Purchasing Power
Atlanta, GA
03.2017 - 03.2021
- Strategized, planned and managed the entire marketing promotional planning, including weekly meetings to evaluate business performance, campaign strategy & communication of plan to marketing department
- Oversaw a team that was responsible for campaign emails, pushes, sms, site banners & landing pages - including creative briefs, production of assets, testing, QC and scheduling of content
- Managed the daily B2C email marketing strategy and content calendar in addition to the marketing & promotional content
- The BAU (business as usual) emails accounted for 25% of the company’s daily revenue which is between $70k-$400k per day, depending on seasonality
Associate Marketing Manager
Purchasing Power
Atlanta, GA
03.2015 - 03.2017
- Managed the marketing promotional & campaign calendars, including creating the entire campaign planning process
- Coordinated between team to develop ideas, discuss progress and set campaign goals
- Helped with email marketing, including creative direction, testing and scheduling in Silverpop
- Created over 30 campaign landing pages in 2016, resulting in over $22M in 2016 alone
- The 2016 landing page conversion rate was 7%, which is above our average site shopping conversion of 5%
- Oversaw the planning, production, and uploading of all web banners - over 5,000 created since I’ve managed banners & they generated over $16.5M in revenue with an average conversation rate of 6%
- Collaborated with our creative team to create banner templates & standards for brand consistency
- Assisted with the creation and implementation of a new production process across departments that increased efficiency and effectiveness of all teams involved
- Assisted in the re-design of our homepage and landing page templates to increase conversion and based on website analytics and customer recommendations
Digital Marketing Specialist
Purchasing Power
Atlanta, GA
03.2014 - 03.2015
- Instrumentally involved with Power-Up, a company-wide initiative to upgrade our website platform from an in-house built platform to SAP Hybris
- Created a new process for managing site assets
- Created a new creative brief that saved production time
- Oversaw the production of all site banners
- Manages the site merchandising content for 10+ categories using the new SAP Hybris platform
- Created & tested all company promotional codes in the new SAP Hybris platform
- Spearheaded a cross-functional web taxonomy refresh that increased site shopping conversion by 2%
- Initiated the re-design of our website category pages - including researching, creating mock-ups, working with UI/UX developers & uploading the new template
B2C Marketing Specialist
Purchasing Power
Atlanta, GA
07.2013 - 03.2014
- Managed production for two direct mail campaigns that resulted in over $20M in revenue
- Assisted in cross-functional email and direct mail planning with our merchandising and creative teams
- Concepted & managed a new marketing campaign, 12 Days of Deals, during the Holiday season, which generated $7M in revenue
- Managed the setup of all marketing promo codes and the communication of promotions to other departments
Marketing & Digital Production Coordinator
Custom Marketing Group/Madden Media
Atlanta, GA
07.2013 - 03.2014
- Oversaw the creative production of all digital marketing assets
- Created & tested client emails in InDesign
- Worked directly with our clients to ensure their satisfaction with their creative
- Used WebTrends and Google Analytics to track campaign performance & create vendor reports in order to make sure we were hitting our campaign goals
- Created campaign summaries at the end of every campaign and send to clients
- Made campaigns more effective through data analysis
Education
Bachelor of Science, BA - Marketing, Psychology
University North Carolina
Skills
Strategic Planning
Software
Responsys
HTML & CSS
Smartsheets
Miro
Tabeau
Adobe Analytics
Microsoft Suite
Timeline
Sr. Manager, Content Strategy
Purchasing Power
03.2022 - Current
Sr. Manager, Campaign
Purchasing Power
03.2021 - 03.2022
Campaign Marketing Manager
Purchasing Power
03.2017 - 03.2021
Associate Marketing Manager
Purchasing Power
03.2015 - 03.2017
Digital Marketing Specialist
Purchasing Power
03.2014 - 03.2015
B2C Marketing Specialist
Purchasing Power
07.2013 - 03.2014
Marketing & Digital Production Coordinator
Custom Marketing Group/Madden Media
07.2013 - 03.2014
Bachelor of Science, BA - Marketing, Psychology
University North Carolina
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