Lindsey Briones
Indianapolis,IN
Summary
Motivational leader and organizational problem-solver with advanced supervisory, team building and customer service skills. Experience stepping into roles and quickly making positive changes to drive company success. Focused on using training, monitoring and morale-building techniques to maximize employee engagement and performance.
Overview
23
23
years of professional experience
Work History
Director, VM & In-Store Marketing
Lids Sports Group
Indianapolis, IN
09.2022 - 09.2024
- Directed Visual Merchandising team in monthly strategies for various store concepts across North America, EU, UK, and Australia markets.
- Developed strategies to elevate store-specific visual displays.
- Streamlined processes to boost product placement for mainline lids.
- Supervise design and production of printed materials for diverse international markets and business lines
- Handle financial planning for multi-national market operations.
- Directed mall marketing team to implement seasonal strategies to increase traffic and conversion
- Implemented engaging digital stories across multiple business sectors.
- Elevated in-store environment through strategic pop-up creation and collabs.
Sr. Manager, Concept Content
PVH: Calvin Klein & Tommy Hilfiger
Amsterdam, NL
03.2020 - 02.2022
- Oversee creative elements demand planning and inventory control in coordination with Store Development, Concept Design, VM, Procurement and vendors for CK and TH Brands.
- Support global TH regions in overall concept execution with Opening Packs, Guidelines, etc
- Facilitated the creation of concept guidelines documentation for CK and TH Brands.
- Facilitate multi-departmental project management.
Director, VM Planning & Strategy
Tommy Hilfiger Company Stores
NYC, NY
01.2018 - 02.2020
- Managed significant effort focused on optimizing the mapping of US outlet stores through analysis of gross margins.
- Collaborated with VP of Planning & Allocation to develop a process measuring store productivity.
- Boosted revenue by optimizing store floor plans.
- Ensured development of user-friendly, adaptable, and cost-efficient floor fixtures through vendor coordination.
- Developed and introduced an entirely virtual floor concept to enhance sustainability.
- Produced updated seasonal maps on a monthly basis.
Sr Manager, VM Planning & Strategy
Tommy Hilfiger Company Stores
NYC, NY
01.2016 - 01.2018
- Plan and maintain efficient use of store space throughout the North American region.
- Directed execution of seasonal floorset in every department.
- Optimized printing procedures for floor concepts through effective teamwork with Visual Communications.
- Collaborated with Store Construction team to optimize new store layouts.
- Oversee sample management process across all divisions
- Led Brand Presentation Team to ensure communication of Seasonal Floor Concept directions.
- Developed an annual timeline for the Floor Concept Process.
- Conducted store visits to ensure consistent communication with field teams.
- Collaborated with Planning and Allocation teams for effective store communication.
- Worked closely with merchants for precise planning of seasonal SKUs.
- Work with planning and allocation teams in ensure ideal delivery and promotional strategies
- Ensured timely delivery of weekly direction to store locations.
Sr Manager, VM
Tommy Hilfiger Company Stores
NYC, NY
01.2014 - 01.2016
- Manage space allocation efficiently across all tiers for seasonal needs.
- Develop and manage the Floor Concept and planograms each season
- Partnered with Store Construction to execute new store layouts and renovation projects.
- Ensured successful dissemination of directives to store teams through teamwork with CFTs.
- Coordinated efforts among Vendors, Field Teams, and Store Operations for the new Accessory Store.
Manager, VM
Tommy Hilfiger Company Stores
NYC, NY
01.2012 - 01.2014
- Created methods to improve communication efficiency between departments.
- Formulated tier-specific space planning protocols for stores.
- Managed project for comprehensive accessory space redesign in a portion of the retail chain to increase profitability.
- Launched innovative plan for cashwrap design and product placement.
- Generate innovative display concepts.
- Created visually appealing displays for different seasons.
- Managed the intern program within the visual department.
- Developed seasonal floor plans by partnering with planning, allocation, and merchandising teams for multiple store tiers.
- Developed and showcased seasonal prototypes during presentation sessions.
- Developed comprehensive visual merchandising standards manual.
Coordinator, VM
Tommy Hilfiger Company Stores
NYC, NY
01.2007 - 01.2008
- Ensured maintenance of visual standards in partnership with field merchandising trainers.
- Collaborate with planning and merchandising teams to develop seasonal floor concepts and planograms for multiple store levels.
- Developed and showcased seasonal presentations for the Board of Directors.
Supervisor, VM Flagship Store: Mens
J. Crew
NYC, NY
01.2005 - 01.2007
- Executed all seasonal floorset installations flawlessly.
- Boosted sales in the men's department by 50% through effective product placement.
- Directed menswear displays and promotions in the premier store.
- Lead weekly walk-throughs with Corporate Visual and Merchandising Teams.
- Assist in Corporate Design Presentations and Concept Store rollouts.
- Enlisted to lead the opening of the men's division in a Specialty Store.
Assistant Manager, VM
Aeropostale
NYC
01.2002 - 01.2005
- Consistently implement visual merchandising standards.
- Directed store team in executing seasonal floorsets.
- Managed the opening and closing procedures for flagship store.
- Managed hiring process for short-term personnel.
Education
Some College (No Degree) -
UNIVERSITY OF INDIANAPOLIS
Some College (No Degree) -
INDIANA STATE UNIVERSITY
Skills
- Adobe Creative Suite Proficiency
- Microsoft Office Proficiency
- Retail Visual Merchandising
- Retail Display Management
- Cultural Leadership
- Engaging Public Speaking
- Coaching Expertise
- Team Leadership
- In-Store Sales Expertise
- Customer Engagement
- Employee Growth
- Project Management
- Employee Development
- Creative Problem-Solving
- Strategic Planning
- Cross-functional team leadership
- Visual Merchandising Expertise
- Project Coordination
- Staff Development
Affiliations
- Spanish language courses
- Attend culturally significant events
- advocate for global awareness
- advocate for sustainable lifestyles
Timeline
Director, VM & In-Store Marketing
Lids Sports Group
09.2022 - 09.2024
Sr. Manager, Concept Content
PVH: Calvin Klein & Tommy Hilfiger
03.2020 - 02.2022
Director, VM Planning & Strategy
Tommy Hilfiger Company Stores
01.2018 - 02.2020
Sr Manager, VM Planning & Strategy
Tommy Hilfiger Company Stores
01.2016 - 01.2018
Sr Manager, VM
Tommy Hilfiger Company Stores
01.2014 - 01.2016
Manager, VM
Tommy Hilfiger Company Stores
01.2012 - 01.2014
Coordinator, VM
Tommy Hilfiger Company Stores
01.2007 - 01.2008
Supervisor, VM Flagship Store: Mens
J. Crew
01.2005 - 01.2007
Assistant Manager, VM
Aeropostale
01.2002 - 01.2005
Some College (No Degree) -
UNIVERSITY OF INDIANAPOLIS
Some College (No Degree) -
INDIANA STATE UNIVERSITY
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