LINDSEY CARLSON
Overview
5
5
years of professional experience
Work History
Promotional Marketing Coordinator
Ashley Furniture Industries
Tampa, FL
12.2022 - 03.2024
- Apply industry experience to analyze data, make decisions about project strategies, and assess the effectiveness of those projects
- Leverage industry trends, competitive analysis to improve promotion campaign performance
- Communicate and review all creative assets needed to support promotional campaigns to creative team
- Collaborate with merchandising to select products that would be the best fit for each campaign
- Execute and support furniture efforts both locally and nationally as well as in our Ashley stores
- Execute and promote over 50 campaigns per year from start to finish using a promotional brief
- Partner closely with creative, finance, email, social media, and media teams to develop and implement marketing strategies, as well as influence their support of brand initiatives
- Coordinate vendor and partnership relationships, working closely to meet co-op KPIs through custom-curated programs
- Provide overall project management and oversees day-to-day marketing activities
- Ensure flawless execution of campaigns by ensuring timelines are met on the production and syndication of campaign assets including TV, CTV, radio, finance, video, paid social, organic social, digital, email, and POP/collateral materials
- Actively participate in departmental meetings, trainings, and education
- Assist with training other employees and provide backup
- Handle multiple projects simultaneously within established time constraints
- Use Smartsheet daily to review marketing creative assets.
Ecommerce Marketing Coordinator
Ashley Furniture Industries
Tampa, FL
06.2022 - 11.2022
- Apply industry experience to analyze data, make decisions about project strategies, and assess the effectiveness of those projects
- Execute and promote campaigns from start to finish and ensure flawless execution of placements on Ashley’s site
- Produce and use a promotional brief for each campaign
- Manage projects that improve marketing and advertising performance
- Work closely with internal stakeholders across multiple disciplines and outside agencies to ensure communications and campaigns are aligned with Ashley standards and the overall marketing objectives
- Help execute overall marketing strategy based on customer insights, business needs, and trends to drive brand awareness and consideration
- Partner closely with creative, social media, and media teams to develop and implement marketing strategies, as well as influence their support of brand initiatives for the site
- Collaborate with cross-functional partners to develop segmented content to drive a more 1-to-1 relationship with existing customers and prospects
- Identify and drive opportunities to continuously improve marketing and advertising performance, tools, documentation, and processes by analyzing performance and competitive research
- Own lines of communication between platform partners.
Teacher Assistant
Center Montessori School
Bradenton, FL
11.2021 - 05.2022
- Assist students and teachers in the classroom
- Monitor the school schedule for important deadlines
- Handle basic administrative tasks
- Coordinate the afterschool care program
- Represent the school to help create a positive environment for the students and teachers.
Store Analyst- Kids, Baby, & Footwear
Bealls, Inc.
Bradenton, FL
08.2021 - 11.2021
- Allocate purchase orders in a timely manner, based on buying and planning direction
- Communicate with Logistics personnel, Planner, or Buyer, pertaining to specific allocation instructions, shipment details, allocation parameters and vendor compliance
- Analyze and respond to specific store requests with regards to performance and plan concerns
- Monitor new and remodeled store needs by executing plan, recapping receipt flow and reacting to inventory and sales trends on a weekly basis
- Maximize current business by store location while applying current business trends and analysis, assortment plans, volume groups, location, climate and/or other attributes
- Communicate and partner with Buyer, Planner, and Location Planner on an ongoing basis.
Merchandise Assistant-Home Décor/Furniture
Bealls, Inc.
Bradenton, FL
10.2020 - 07.2021
- Assisted one or more Buyers with functional and administrative support
- Perform data entry functions, such as item declaration, purchase order entry and maintenance/inquiry, price changes/markdowns and transfers
- Document creation involving internal business specifics, vendor communications and travel
- Communicate with internal partners using company approved communication tools, email and phone
- General office maintenance: ordering supplies, merchandise sample management, office organization and filing
- Declare items, review samples, and created displays using samples
- Sample management including requests, returns to vendors and stores transfers
- Provide vendors with selling information, order information, pre-ticket information, and check delivery of on-order.
Social Media Assistant
Weberscenic Productions
Bradenton, FL
01.2020 - 01.2021
- Optimize brand awareness through Facebook and Instagram posts
- Attended events to take pictures to use as a marketing tool on social media
- Assisted and supported in marketing the company at events.
Marketing Communications Intern
OMEZA
Sarasota, FL
01.2019 - 04.2019
- Developed a content calendar to propose content, events, and strategies
- Implemented marketing strategies based off of business need and drive brand awareness
- Designed a product brochure to be utilized in a pharmacy
- Worked with team to determine the contents for Omeza’s press kit along with developing and writing their press kit
- Conducted research for competitor products and brands to understand how they use consumer testing in their market
- Drafted a press release to go out to the media for the company’s expansion to their new building
- Assisted in planning an open house event for private investors
- Created and posted several social media posts for the companies Facebook, Instagram, and Twitter accounts.
Education
Bachelor of Arts - Professional and Technical Communication
University of South Florida Sarasota-Manatee
05-2019
Associate of Arts -
State College of Florida
12-2014
Timeline
Promotional Marketing Coordinator
Ashley Furniture Industries
12.2022 - 03.2024
Ecommerce Marketing Coordinator
Ashley Furniture Industries
06.2022 - 11.2022
Teacher Assistant
Center Montessori School
11.2021 - 05.2022
Store Analyst- Kids, Baby, & Footwear
Bealls, Inc.
08.2021 - 11.2021
Merchandise Assistant-Home Décor/Furniture
Bealls, Inc.
10.2020 - 07.2021
Social Media Assistant
Weberscenic Productions
01.2020 - 01.2021
Marketing Communications Intern
OMEZA
01.2019 - 04.2019
Bachelor of Arts - Professional and Technical Communication
University of South Florida Sarasota-Manatee
Associate of Arts -
State College of Florida