LINDSEY DEY

· Grew the Bausch + Lomb AOR account from $1.16MM to $5.16MM and expanded the portfolio from 3 brands to over 13 brands (Xiidra, Miebo, Vyzulta, Lotemax SM, Ointment, Prolensa, Zirgan, Zylet, Besivance, Alrex, plus Retina brands).

· Oversee the account team and lead a multi-faceted portfolio of Rx brands, managing 16+ clients across Patient Support Services, Corporate Training, Market Access, and the Eye Care Pharmaceutical portfolio.

· Direct a diverse team across scientific, media, art, copy, accounting, production, and creative disciplines to ensure cohesive project execution.

· Represent the agency at annual conferences, POA, and NSM.

· Lead video shoot and photo shoot campaign development in collaboration with production teams and creative copartners.

· Retain clients and build strong, trusting relationships by effectively achieving their marketing objectives, ensuring profitability for the agency.

· Lead the development of key business presentations including strategic brand plans, marketing performance decks, training presentations, and more.

· Responsible for account P&L, ensuring profitability through accurate estimating, monitoring, financial tracking, forecasting, and billing.

· Leads client calls and is actively engaged in the discussion and offering ideas and solutions.

• Lead HCP and DTC Marketing as AOR for Bausch + Lomb Retina account (Xipere, Visudyne, Retisert).
• Developed key client partnerships by seamlessly overseeing workflow, learning clients' business, and delivering key presentations and initiatives.
• Partnered with VP to drive long-term account planning, growth, and success.
• Engaged in daily communication with clients to establish and deepen positive working relationships.
• Lead account team, demonstrating strong leadership, providing direction, mentorship, and professional development.
• Examined details of every account project and requirement, communicating all aspects including finances, timing, creative direction, and logistics.
• Conceived, developed, and executed marketing communications and promotions on client's behalf, matching strategies to client marketing objectives and strategies.
• Demonstrated effective day-to-day leadership of the internal team in terms of creative and strategic direction, opportunity identification, and guidance.
• Fostered a culture of collaboration to bring ideas to fruition and ensured proactive execution of marketing strategies.

• Leads HCP Marketing efforts as AOR for Vraylar (AbbVie) - $3.6MM SOW
• Manages brand, client, and team needs and requests on projects, financials, and meetings
• Exquisitely oversees all projects to ensure they meet and exceed expectations
• Cultivates client, agency partner, and vendor relationships for the cross-functional team
• Consistently delivers on monthly, quarterly, and annual revenue targets and takes initiative to plan beyond weekly project finances to full year SOW seasonalization
• Ensures quality by developing accurate briefs, reviewing routing projects thoroughly, checking for consistency (with brand guidelines), accuracy and error-free content, and alignment with project objective and brand strategies
• Leads efficient meetings and gives client presentations along with colleagues; facilitates discussions to ensure the agency's POV is well-delivered and there are clear and actionable next steps
• Demonstrates a high degree of digital acumen and application of the customer experience to the brand.

• Supported multiple client accounts across agency projects, including strategy, KOL recruitment and contracting, customer experience, creative development, website and digital asset design, data, analytics, omni-channel marketing, and performance reporting
• Lead day-to-day strategy and communications with clients and internal teams to ensure high-quality, on-time, and on-budget execution of project delivery
• Clients included Merck, ViiV Healthcare, Sanofi Pasteur, AstraZeneca, GSK, Kyowa Kirin, UCB, Eisai, Neurolens, and Karyopharm Therapeutics
• Established rapport by building client relationships and managing expectations, while moving the work through the agency and client teams
• Partnered with senior client service team members to grow client relationships by proactively identifying opportunities for business development and expansion
• Supported in development of scopes of work (SOW) in partnership with senior client services and project management teams
• Maintained ongoing program status documents with project management
• Managed the legal, regulatory, and medical review process
• Built relationships with partner agency leads to ensure optimal collaboration
• Lead campaign strategy from creative development of multiple assets to execution and deployment to ensure brand team's and clients meet their business objectives.

• Leader of business and brand development by being solely responsible for growing B2B and B2C accounts, establishing and maintaining the brand identity, managing all social media and marketing campaigns, and owning the client relationship end-to-end
• Pre-Launch Accomplishments: Managed Monastery Brand end to end budget from pre-launch to date (marketing, sales, vendor agreements)
• Created marketing collateral assets, assisted in web design, built vendor partnerships, formalized pricing packages, and represented the business at trade shows and networking events
• Worked in partnership with Towne Properties development team to plan and restore a National Historic Landmark into a newly renovated and LEED Certified Event Center
• Surpassed pre-launch goals with 75 events booked (forecasted $1.3MM in sales)
• Post-Launch Accomplishments: Directed all sales processes by creating quarterly and annual plans and budgets with trackable goals, establishing competitive quotas for the sales team, accelerating YoY revenue, and reporting on forecast, pace, and market trends
• Total Revenue: $11.55MM in sales
• Continued to manage company budget across marketing and sales, including social media, print and digital advertising and sponsorships
• Discovered and generated new business partnerships by expanding the Monastery's value proposition and capabilities
• Lead effective collaboration between company, partners, clients, and vendor organizations to develop thorough plans, proposals, and contracts outlining customer agreements, timelines, customized packages, event details and cost summaries
• Achieved differentiation and superior service in the market by maintaining a competitive advantage through pricing strategies, positioning and newly developed amenities and services
• Hired and trained employees providing them with exceptional leadership and support, producing a highly committed, top-performing team.

• Spearheaded business development in the Cincinnati region for Capstory, a Columbus based tech startup
• Secured and managed partnerships with 20+ event venues in multiple markets, by cultivating client relationships through cold calling and networking
• Worked independently in the Cincinnati market while collaborating with the Columbus team to strengthen and streamline product innovation, brand management, marketing strategy, and sales
• Engineered client on-boarding and customer relationships for B2B and B2C accounts
• Established partnerships with single-use clients by converting them into loyal customers who leveraged our product for multiple events and use-cases throughout the year.