Summary
Overview
Work History
Education
Skills
Volunteer Experience
Timeline
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Lindsey Gallion

Carmel

Summary

Dynamic Market Manager with a proven track record at Pernod Ricard, driving brand growth and achieving 90% NNS targets. Expert in budget management and strategic partnerships, I excel in team leadership and data analysis, delivering impactful results and fostering strong distributor relationships. Recognized for innovative marketing strategies that significantly enhance market presence.

Overview

10
10
years of professional experience

Work History

Market Manager (Indiana)

Pernod Ricard, USA
Carmel
12.2022 - Current
  • Managed the state of Indiana Pernod Ricard Portfolio generating an average of $35million From F23 to F25
  • Delivered 90% NNS targets to budget for the entire portfolio in FY24.
  • Managed the distributor to rank first in the Pioneer Division in overall execution (SAVVY). Achieving 94% in SAVVY 2.0 in FY24.
  • Built brands by identifying and overseeing a targeted partnership for the On Premise gaining our largest growth account at 344% with an increase of 123 9L of Absolut and 24 9L of Avion on a Rolling 12 replacing Tito’s and Casamigo’s.
  • Developed and maintained the execution of Indiana’s first Local Sports Sponsorship with full PRUSA portfolio building a 360-degree selling program with the Indianapolis Indians Baseball Team resulting in 92 9Ls in the first 3 months of the season.
  • Owned T&E, LMF and A&P budgets by cutting spending through eliminating unnecessary programming and better allocating funds towards PRUSA specific programming vs individual local programming allowing funding to be more corporately aligned.
  • Monitored and adjusted retail pricing to ensure price strategy compliance while recommending further price programming based on ROI and elasticity analysis.
  • Assisted with Forecasting commentary on the portfolio.
  • Utilized market AOP to set market level priorities, channel plans, KPI/ROI expectations, and developed pricing and A&P/LMF plans to assist with execution.
  • Created a cadence and led meetings to ensure market visibility with PRUSA and distributor teams through TBRs, quarterly kickoffs, monthly LMF calls and weekly Catch-Up calls.
  • Worked closely with Chains teams to accelerate local initiatives.

Customer Development Manager (Maryland)

Pernod Ricard, USA
11.2021 - 12.2022
  • Guided rapid growth within assigned territory; +16.8% 9L Vol growth vs. LY in first eight-months of hire date.
  • Manage and mentor a team of 5 PRUSA Specialists and 6 Sales Representatives in a 50+ account territory responsible for 3,944+ 9L volume.
  • Create localized marketing materials for RNDC dedicated team to maximize KPI success ensuring PRUSA’s on and off premise strategies are aligned with the corporate guiding principles - Availability, Visibility and Velocity.
  • First CDM in the local market to reach 80% of distribution goal during Jameson Orange national launch.
  • Successfully planned and activated 166 events within the first eight months of hire date resulting in +29% POD and +4.7% accounts sold vs. LY while maintaining a positive ROI.
  • Recognized as having the first CDM best programming practice within the Pioneer Division.
  • Achieved 108.4% spirit POD goal, 108.8% wine POD goals and 98.2% menu goals with 124.4% menu penetration for FY23 H1.
  • Top 10% in the country for Metrics that Matter.
  • Fy23 H1 109.7% spirit goal achieved and 112.3% of wine achieved.
  • Awarded the first top CDM for the U.S.

Business Development Manager I Pernod Ricard Portfolio

Republic National Distributing Company
05.2020 - 11.2021
  • Company Overview: Promoted three times within four years based on proven merit.
  • Two-time Business Development Manager of the Month; November 2020 & February 2021.
  • Effectively communicated marketing plans, conducted business reviews, maintained relationships with influencers, presented new products and created cocktails and wine list offerings in on and off premise key accounts, producing a +28.8% 9L volume and +36.5% Dollar Sales in the top 6 accounts.
  • Matched 96% of on-premise volume during 9-month post C-19 shut down with the highest velocity within the BDM (Business Development Managers) dedicated team.
  • Managed, trained, and mentored a five-person district sales team implementing programming strategies; increased PRUSA’s distribution base by 20% resulting in second highest in dollar sales by 5.1%, and second highest GP (in dollars) by 3.4%.
  • Partnered and motivated RNDC District Manager and team resulting in +2.5% Vol vs LY; second highest performing spirits team.
  • Helped my corresponding sales reps achieve Runner Up Sales Rep of the Year, Absolut Champion, multiple top performing incentives and 4 blitz week winners.
  • Promoted three times within four years based on proven merit.

District Manager I Pernod Ricard Portfolio

Republic National Distributing Company
10.2019 - 05.2020
  • Awarded MVP in 2019.
  • Developed, trained, and managed a four-person sales team covering a 300+ account territory in both on and off premise.
  • Forecasted and managed sales and merchandising goals, brand programming and incentive strategies based on market trends and division priorities.
  • Executed over 120+ St. Patrick’s Day events across district sales team.

On Premise Sales Representative I Pernod Ricard Portfolio

Republic National Distributing Company
07.2017 - 10.2019
  • Recognized for excellent customer service with RNDC’s top grossing accounts achieving Rookie of the Year, Salesperson of the Year and Champions Club in 2018.
  • Effectively managed multiple programs and high-volume events while achieving KPIs.
  • Successful in growing territory +2.8% year over year while consistently winning top performer in highly competitive incentives.
  • Tracked individual and team sales to aid in goal settings. Profit calculations and current market trends.

Operations/General Manager

Saigon Today
Baltimore
05.2015 - 06.2017
  • Managed a full staff of +12 individuals including front and back of the house.
  • Organized events and created marketing strategies to increase sales +34% 2016 to 2017.
  • Proficient at food, liquor, and dry-goods inventory.

Education

Bachelor of Science - Business Administration, Economics

Salisbury University
Salisbury, MD

Skills

  • Market analysis
  • Brand development
  • Budget management
  • Sales forecasting
  • Team leadership
  • Data analysis
  • Strategic partnerships
  • Cross-functional collaboration
  • Pricing strategy
  • Partnership management
  • Strategic planning
  • Performance reporting with Power BI and Microstrategy
  • Distributor Relationships
  • Retail pricing
  • Customer relationship management

Volunteer Experience

  • Hands on HIIT, A community cleanup and wellness group. Together, the team collected over 7,000 lbs. of trash from local parks.
  • City Ranch, An educational experience for inner city youth introducing them to nature and farming. I volunteer to teach children how to ride horses.
  • Republic National Volunteering, BARCS, Moveable Feast
  • Pernod Ricard Volunteering, Keep America Beautiful, NuLeaf Farms, Gleaners Food Bank

Timeline

Market Manager (Indiana)

Pernod Ricard, USA
12.2022 - Current

Customer Development Manager (Maryland)

Pernod Ricard, USA
11.2021 - 12.2022

Business Development Manager I Pernod Ricard Portfolio

Republic National Distributing Company
05.2020 - 11.2021

District Manager I Pernod Ricard Portfolio

Republic National Distributing Company
10.2019 - 05.2020

On Premise Sales Representative I Pernod Ricard Portfolio

Republic National Distributing Company
07.2017 - 10.2019

Operations/General Manager

Saigon Today
05.2015 - 06.2017

Bachelor of Science - Business Administration, Economics

Salisbury University

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Lindsey Gallion