Summary
Overview
Work History
Education
Skills
Certification
Timeline
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LINDSEY HUDSON

Decatur,GA

Summary

Competent Marketing Manager adept in driving company growth through implementing data backed strategies. Dedicated team leader proficient in assessing market trends and customer needs to develop targeted marketing campaigns. Friendly, excellent at staying focused and organized, with an insatiable passion for wine and hospitality.

Overview

10
10
years of professional experience
1
1
Certification

Work History

Marketing Manager

Grapes & Grains
09.2021 - Current
  • Managed Google Ads and Analytics, maintaining CTR of 11.01%
  • Wrote successful marketing and advertising copy through Mailchimp, increasing engagement. by 43%
  • Designed and managed print, digital media, website and app
  • Procured Market Development Funds and managed accounts between suppliers and OOH advertising.
  • Increased organic social media engagement and reach by 35%
  • Managed implementation of new E-Commerce software and mobile apps while troubleshooting technical issues.
  • Lead integration and product development team for e-commerce and mobile apps
  • Boosted brand awareness and generated leads while managing internal and external marketing campaigns and programs, increasing sales by 29%.
  • Managed marketing budget and associated P&L to develop and execute marketing strategies, budgets, and sales plans to reach business goals.

Wine Sales Consultant

Green's Liquor Store
04.2017 - 12.2020
  • Collaborated in creating strategies that drove sales and revenue by 32%.
  • Weekly wine tastings with distributors, importers and producers in order to purchase and build sustainable inventory
  • Increased Social Media Engagement by %76
  • Built and maintained Sustainable selections, while keeping up with Market Trends
  • Used product knowledge, sales abilities and customer relations skills to drive substantial sales increases in Wine and Spirits products

Event Coordination Manager

Likewise Atlanta
07.2019 - 03.2020
  • Developed new processes for private events services and contracts doubling bookings
  • Developed new signature cocktails and wine list to support bar marketing brand and increase profits by 22%.
  • Planned and executed social functions, including private parties for Delta and MailChimp, business meetings and formal engagements.

Wine Consultant

Fermented Wine Boutique
04.2018 - 07.2018
  • Increased sales implementing business strategies and suggesting areas for improvement.
  • Performed weekly wine tastings for wine club members and other guests as well as developing our wine club
  • Prepared and assisted in managing opening and events

Fine Wine Specialist

CAKES & ALE WINE BAR & CAFE
04.2014 - 04.2017
  • Increased retail wine sales by 45%
  • Directed weekly wine tastings, and private parties as well as developing menus and pricing.
  • Trained service staff on wines, spirits and cocktails to maximize revenue and maintain stellar reputation for service.

Education

Bachelor of Science - Social Work

University of Georgia
Athens, Ga

Skills

  • Social Media and Email Marketing
  • Sales And Marketing Strategies
  • User Research And Trend Analysis
  • E-Commerce And Digital Marketing
  • Industry Knowledge
  • Brand-Building Strategies
  • Copywriting
  • Project Management

Certification

  • Certified Specialist of Wine
  • Certified Sommelier
  • Google Digital Marketing Certification
  • Product Marketing Alliance Certification (in progress)

Timeline

Marketing Manager

Grapes & Grains
09.2021 - Current

Event Coordination Manager

Likewise Atlanta
07.2019 - 03.2020

Wine Consultant

Fermented Wine Boutique
04.2018 - 07.2018

Wine Sales Consultant

Green's Liquor Store
04.2017 - 12.2020

Fine Wine Specialist

CAKES & ALE WINE BAR & CAFE
04.2014 - 04.2017

Bachelor of Science - Social Work

University of Georgia

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LINDSEY HUDSON