LINDSEY HUNT
Brand Marketing Strategist
Los Angeles,CA
Quote
Design is not just what it looks like and feels like. Design is how it works.
Steve Jobs
Summary
With over eight years of experience in marketing, my passion is crafting purposeful narratives that cut through the noise and get the right people to not only know but to care about your brand. With success in creating and growing brand awareness, customer loyalty, and brand revenue, I seek to leverage my skills and experience to support a forward-thinking brand that's creating positive change.
Overview
8
8
years of professional experience
2
2
Certifications
2
2
years of post-secondary education
Work History
Brand Marketing Strategist
Consultant
Los Angeles, CA
02.2020 - Current
- Managed a diverse portfolio of 7 client accounts while skillfully multitasking and prioritizing responsibilities to escalate growth and community for each client.
- Coordinated and executed brand events to accomplish marketing objectives and boost long-term profitability.
- Enhanced social media engagement by 400% through impactful content creation, trends, storytelling, and active community management.
- Conceptualized brand identity and created newsletters, blog posts, and website copy to reinforce key messaging.
- Negotiated favorable partnerships with external brands that led to the enhancement of product offerings and increased company revenue.
Field Marketing Manager
The Coca-Cola Company VEB: Honest Tea
Los Angeles, CA
02.2018 - 02.2020
- Responsible for developing partnerships, overseeing efficient team management, coordinating seamless program logistics, and meticulously tracking analytics and metrics supporting brand strategy and growth.
- Integrated with sales teams and distributors to drive traffic and volume at 22 key retailers through samplings and designing product placement displays.
- Developed market-specific plans, focusing on local events, sampling, and seeding to increase brand awareness and sales.
- Hired, trained, scheduled, and managed a team of 18 brand ambassadors responsible for engaging and educating consumers about the brand.
- Led execution of all regional events.
Field Marketing Team Lead
The Coca-Cola Company VEB: Suja Juice
Los Angeles, CA
03.2016 - 02.2018
- Trained and motivated a team of 17 brand ambassadors responsible for delivering the brand experience to consumers.
- Developed relationships with market influencers and retailers to gain partnerships and increase brand visibility.
- Creatively designed brand booth set-ups for all onsite events.
- Supported marketing manager with budget management, event calendar, scheduling, and team communication.
- Directed and coordinated event logistics and ensured each event was properly executed within brand and partnership guidelines.
Skills
- Marketing Strategy Planning & Development
- Partnership Development
- Public Relations
- Brand Storytelling/ Copywriting
- Community Development
- Social Media Content Creation
- Event Execution
- ROI Strategies
- Critical Thinking
- Verbal and Written Communication
Work Availability
monday
tuesday
wednesday
thursday
friday
saturday
sunday
morning
afternoon
evening
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Work Preference
Work Type
Full TimeEducation
Associate of Arts -
Moorpark College
Moorpark, CA 08.2013 - 06.2015
Timeline
Brand Marketing Strategist
Consultant
02.2020 - Current
Field Marketing Manager
The Coca-Cola Company VEB: Honest Tea
02.2018 - 02.2020
Field Marketing Team Lead
The Coca-Cola Company VEB: Suja Juice
03.2016 - 02.2018
Associate of Arts -
Moorpark College
08.2013 - 06.2015