Summary
Overview
Work History
Education
Skills
Certification
Additional Qualifications
Affiliations
Websites
References
Timeline
Generic

LINDSEY JEFFCOAT

Cantonment,FL

Summary

Innovative and strategic marketing professional with a drive for increasing product visibility through marketing expertise for over 15 years in healthcare marketing, aiming to apply expertise in brand visibility and product performance to accelerate brand awareness and growth in the highly competitive healthcare landscape.

Overview

18
18
years of professional experience
1
1
Certification

Work History

Product Marketing Manager

Quadax
Remote , Cleveland, OH
04.2023 - Current
  • Assisted in the creation and execution of content for marketing campaigns to drive B2B and B2C leads, produce engagement, and produce sales leads.
  • Collaborated with Sales Executives and Product teams to market SaaS products, intellectual property and product key capabilities.
  • Increased LinkedIn page followers by 3k in less than one year, by networking and outreach within healthcare revenue cycle management space
  • Successfully coordinated cross-functional teams to develop roadmaps and strategies to secure presentation opportunities at nationwide tradeshows to become SMEs (subject matter experts)
  • Managed partnership contracts and organized webinars, conferences, trade shows to promote products and services for over 25+ shows per year on average
  • Collaborated with design teams to create visuals for digital assets such as sell sheets, training materials. emails, videos and user manuals, documents to support product launches, social media images and email campaigns.
  • Analyzed feedback to identify opportunities for improvement software platform, products and client services
  • Conducted market research to assess competitive landscape, new markets and industry trends.

Education Technology Manager

Kingsfield Elementary School
Pensacola, FL
09.2021 - 04.2023
  • Collaborated with educators and district personnel to integrate instructional apps, optimizing support procedures for students. Managed technology needs, overseeing networks, inventory, and strategic initiatives to drive productivity and adaptability.

Marketing Director

Panhandle Laser Vision Institute
Pensacola, FL
01.2011 - 01.2022
  • Managed all marketing efforts for healthcare practice(s), including strategic planning, expense accounting, and monthly reporting using marketing software for email campaigns, mass mailings, and advertising. Oversaw content creation, scheduling, and maintenance for company-wide social media outlets and marketing emails, utilizing research data for targeted advertisement placement and creation of newsletters. Conducted website analytics, blog creation, and search engine optimization, alongside designing and installing marketing displays in multiple practice locations. Monitored social media sites, maintained marketing contracts and renewals, and ideated marketing collateral for internal and external use. Coordinated large marketing seminars, managed patient management software, and facilitated continuing education events for physicians, while keeping stakeholders informed on projects, budgeting, and emerging marketing trends.

Director of Activities and Events

The Veranda
Pensacola, FL
01.2009 - 01.2010
  • Developed and implemented innovative activities for organization members, including social events, educational seminars, and recreational activities, while coordinating with vendors for required materials or equipment. Analyzed past event data to identify areas for improvement and potential new initiatives.

Healthcare Marketing Representative

Medical Center Clinic
01.2006 - 01.2009
  • Responsible for maintaining and nurturing relationships between MCC's specialist physicians and local primary care, pediatric and family practice physicians for referral and lead tracking opportunities

Education

BS Hospitality Management -

University of West Florida

Skills

  • Digital Marketing and Campaign Platforms
  • Event coordination and planning
  • Brand Visibility and Awareness
  • Social Media Marketing & Platforms
  • Content Marketing and Creative Writing
  • Competitive Analysis and Research

Certification

FL Real Estate Agent License: #SL3476109 - Mar 2021 - Dec 2023 Producing 2.5 million in sales

Additional Qualifications

  • LJ Creative Co - Owner: Freelance marketing professional assisting companies with marketing strategies, design and implementation of marketing materials and campaigns within multiple industries such as education, healthcare, restaurant/food services and more. Provide social media strategies and coaching using competitive research and analysis. Assist start-up companies with branding design and awareness.

Affiliations

  • Board Member of local PTA (Parent Teacher Organization)
  • Active volunteer for local schools and community sports associations

Websites

References

References available upon request.

Timeline

Product Marketing Manager

Quadax
04.2023 - Current

Education Technology Manager

Kingsfield Elementary School
09.2021 - 04.2023

Marketing Director

Panhandle Laser Vision Institute
01.2011 - 01.2022

Director of Activities and Events

The Veranda
01.2009 - 01.2010

Healthcare Marketing Representative

Medical Center Clinic
01.2006 - 01.2009

BS Hospitality Management -

University of West Florida

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LINDSEY JEFFCOAT