Summary
Overview
Work History
Education
Timeline
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LINDSEY JOHNSON

Summary

Successful Vice President of Sales & Marketing with an exceptional ability for executing initiatives that create loyalty and associate engagement all while driving revenue through all channels. A high performer that is consistently looked to by brands, ownership groups, and partners as a trusted advisor for information and results. Innovative bridge builder between the world of sales and operations to drive excellence while connecting the past sales standards with the future of technology.

Overview

14
14
years of professional experience

Work History

Vice President of Sales & Marketing

HHM Hotels & Resorts
11.2019 - Current
  • Responsible for driving revenue for 90+ hotels across the United States that include focus and full service, along with independent and lifestyle branded.
  • Developed strategies and initiatives to produce revenue based on research of consumer buying trends and market conditions while leading a team of Regionals to execute plans and actions to directly increase revenue and market share.
  • Implemented targeted marketing campaigns surrounding catering, space, and rooms.
  • Developed short and long-term sales strategies to gain market share, uncover new sales opportunities and increase revenue.
  • Performed monthly sales forecasting and competitive analysis to determine product performance levels and need periods.
  • Fostered performance development of staff through ongoing coaching and mentoring on best practices.

Regional Director of Sales & Marketing

HHM Hotels & Resorts
02.2014 - 10.2019
  • Responsible for top-line revenue for 27 hotels throughout the Central United States.
  • Forecasted annual, quarterly and monthly sales goals.
  • Prepared and reviewed annual budgets.
  • Built and managed sales funnel using metrics to forecast achievements and measure goals.
  • Established ambitious sales targets, managed deployment strategies, and developed go-to-market plans to capitalize on every revenue opportunity.
  • Surpassed budgeted full-year sales segments revenue as a portfolio since joining HHM.
  • Liaison for HHM between accounts, clients, ownership, and brands.
  • Multi-Brand Expert within all major brands. (Hilton, IHG, Choice, Radisson Hotels, Hyatt, and Marriott)
  • Provides training and coaching to property salespeople to develop a strong sales force.
  • Continued my sales skill set by regularly prospecting, attending sales calls, and site visits.
  • Created a Sales Culture that encourages retention, motivates, and focuses on results.
  • Produced STR Results that exceed 110% and positive percent change every year.

Regional Sales Manager

HHM Hotels & Resorts
05.2013 - 02.2014
  • Responsible for 7 underperforming assets that were and tasked with turning around performance, which included budgeted revenue and STR. This was executed within 6 months for all properties.
  • Achieved regional sales objectives by coordinating sales team, developing successful strategies, and servicing accounts to strengthen business relationships.
  • Developed and maintained positive relationships with clients in assigned sales territories.
  • Participated in sales calls with direct reports to strengthen customer relationships and uncover possible opportunities for growth.
  • Generated detailed sales reports and forecasts to analyze performance and track progress.

Area Director of Sales and Marketing/Corporate Training Director of Sales

Premier Hospitality Management Inc
01.2010 - 05.2013
  • Achieved sales goals and service targets by cultivating and securing new customer relationships.
  • Analyzed the STR Report and budget weekly to develop/update strategic action plans.
  • Cultivated and maintained strategic alliances with key partners.
  • Managed sales promotions and marketing strategies on major social media sites.
  • Entered RFP season with cases to gain national accounts while attacking the accounts locally.
  • Exceeded budgeted goals while shifting market share from competitors consistently.
  • Onboarded and mentored all new hire Director of Sales within the company.

Director of Sales

Premier Hospitality Management Inc
01.2010 - 10.2011

Education

Bachelor of Arts - Communications

Southeastern Oklahoma State University
O
05.2009

Timeline

Vice President of Sales & Marketing

HHM Hotels & Resorts
11.2019 - Current

Regional Director of Sales & Marketing

HHM Hotels & Resorts
02.2014 - 10.2019

Regional Sales Manager

HHM Hotels & Resorts
05.2013 - 02.2014

Area Director of Sales and Marketing/Corporate Training Director of Sales

Premier Hospitality Management Inc
01.2010 - 05.2013

Director of Sales

Premier Hospitality Management Inc
01.2010 - 10.2011

Bachelor of Arts - Communications

Southeastern Oklahoma State University

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LINDSEY JOHNSON