Hi, I’m
Lindsey Lambert
Springboro,OH
Summary
Versatile marketing and communications leader with 12+ years of experience spanning journalism, public relations, brand messaging, and digital strategy. Beginning as a multimedia reporter, I developed a strong foundation in storytelling, media relations, and public engagement—skills I’ve carried into marketing leadership roles across corporate, nonprofit, and healthcare sectors. I’ve built and executed integrated communications strategies, led public relations initiatives, supported executive messaging, and driven brand visibility through multi-channel campaigns. With a unique blend of newsroom instinct, strategic marketing expertise, and hands-on PR experience, I’m equipped to elevate organizational reputation, engage diverse stakeholders, and deliver clear, compelling messaging that builds trust and drives results.
Overview
14
years of professional experience
Work History
Superior Dental Care (Medical Mutual Company)
Senior Marketing Communications Manager
11.2024 - 06.2025
Job overview
- Spearheaded a full-scale brand refresh across digital, print, and PR channels, increasing brand visibility across the Ohio tri-state region and reinforcing awareness among 1.6M+ members and partners.
- Strengthened public relations and media outreach strategy—crafting company messaging, managing press coverage, and supporting executive visibility.
- Launched integrated lead generation campaigns to support new business and retention; created sales collateral and messaging that empowered stakeholders and improved win rates.
- Managed community sponsorships and local event partnerships that deepened brand engagement.
- Collaborated with internal teams to develop consistent messaging across web, email, and printed materials; contributed to award submissions and outreach campaigns.
LexisNexis Legal & Professional
Senior Marketing Manager, New Business Strategy
03.2022 - 06.2024
Job overview
- Led integrated marketing strategy and execution for major product launches, including Lexis+ AI, which earned 2.5M+ digital impressions and a 12-point lift in NPS.
- Collaborated with communications and PR partners to align messaging and promotional content across public-facing channels.
- Created content frameworks, executive talking points, and messaging used in campaigns, digital, and field events.
- Oversaw multichannel strategy across paid, digital, and ABM campaigns, resulting in $10M+ in new revenue and improved lead conversion (+45%).
- Managed key campaign assets such as thought leadership pieces, web content, press materials, and industry-facing collateral.
LexisNexis Legal & Professional
Marketing Manager, Retention & Active Use
05.2020 - 03.2022
Job overview
- Developed lifecycle marketing strategies that reduced churn by 15% and drove 121% increase in platform usage.
- Created automated communication journeys and multichannel messaging to engage and retain 650K+ users.
- Partnered with internal stakeholders to ensure clarity and consistency in all touchpoints—webinars, email, and support materials.
- Integrated product feedback and usage data into messaging strategies for better alignment with customer needs.
LexisNexis Legal & Professional
Marketing Manager, Product & Digital
04.2018 - 05.2020
Job overview
- Executed content marketing campaigns (blogs, landing pages, gated assets) that strengthened brand authority and fueled inbound demand.
- Coordinated with global teams to support product launches and ensure cultural alignment in campaign messaging.
- Collaborated with communications and creative teams to produce high-impact digital assets and campaign content.
- Led global SEO and paid media programs that boosted site traffic by 40% and improved keyword rankings by 20%.
LexisNexis Legal & Professional
Assistant Marketing Manager
03.2015 - 04.2018
Job overview
- Led the go-to-market campaign for Lexis Advance, delivering a 25% increase in customer acquisition and $10M in revenue.
- Managed campaign execution and automation strategy using Pardot; improved ROI by 20%.
- Developed sales enablement content and direct mail campaigns—one of which won a Hermes Creative Award.
- Coordinated internal messaging alignment between product, sales, and marketing teams.
Ginghamsburg Church
Marketing & Communications Specialist
11.2013 - 03.2015
Job overview
- Managed all local public relations and advertising—including writing press releases, working with media contacts, and preparing spokesperson materials.
- Increased community engagement by 40% through storytelling, social campaigns, and event promotions.
- Produced print and digital outreach materials for volunteers, donors, and internal stakeholders.
- Designed and executed integrated campaigns to support events, giving campaigns, and mission initiatives.
NBC29 / WBKB-TV
Multimedia Reporter & Community Engagement Specialist
06.2011 - 05.2013
Job overview
- Delivered on-air news coverage to a top-performing NBC affiliate with one of the highest all-day viewership rankings among local markets.
- Reported an estimated 1,000+ news stories over two years—averaging 2 daily assignments, 5 days a week—covering housing, development, infrastructure, and civic issues.
- Conducted live interviews with public officials, nonprofit leaders, and community stakeholders; built early instincts for PR collaboration, message control, and media relationships.
- Honed brand voice clarity and audience alignment through deadline-driven editorial planning and on-camera delivery.
- Developed a reputation for accurate, emotionally resonant storytelling and fast-paced, high-pressure communication environments.
Education
Wright State UniversityFairborn, OH
MBA from Marketing
University Overview
- Relevant Coursework: Marketing & Psychology
- Cum Laude Graduate
Columbia College ChicagoChicago, IL
Bachelor of Arts from Journalism
University Overview
- Relevant Coursework: Public Relations & Marketing
- Cum Laude Graduate
Skills
Strategic Communication
Public & Media Relations
Messaging & Content Development
Executive & Crisis Communications
Social Media Management
Event Planning & Promotion
Stakeholder Engagement
Press Release Writing
Brand Storytelling
Community Outreach
Digital Reputation Management
Cross-Functional Collaboration
Timeline
Senior Marketing Communications Manager
Superior Dental Care (Medical Mutual Company)
11.2024 - 06.2025
Senior Marketing Manager, New Business Strategy
LexisNexis Legal & Professional
03.2022 - 06.2024
Marketing Manager, Retention & Active Use
LexisNexis Legal & Professional
05.2020 - 03.2022
Marketing Manager, Product & Digital
LexisNexis Legal & Professional
04.2018 - 05.2020
Assistant Marketing Manager
LexisNexis Legal & Professional
03.2015 - 04.2018
Marketing & Communications Specialist
Ginghamsburg Church
11.2013 - 03.2015
Multimedia Reporter & Community Engagement Specialist
NBC29 / WBKB-TV
06.2011 - 05.2013
Wright State University
MBA from Marketing
Columbia College Chicago
Bachelor of Arts from Journalism
Awards & Recognition
- Apollo Award – Revenue Impact & Innovation, LexisNexis
- Hermes Creative Award – $10M Direct Mail/PR Campaign
- Partnership Excellence Award – Executive Messaging Collaboration
- One Team, One Dream – Cross-Departmental Media Strategy
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