Summary
Overview
Work History
Education
Skills
References
Timeline
BusinessAnalyst
Lindsey LeBlanc

Lindsey LeBlanc

New Ipswich,NH

Summary

Dynamic and strategic Senior Project Manager with over 12 years of expertise in digital marketing, web design, and creative strategy. Proven success in managing complex projects, leading cross-functional teams, and delivering innovative solutions that drive client success. Adept at project planning, stakeholder management, and quality assurance, with a passion for collaborative leadership and creating exceptional digital experiences.

Overview

12
12
years of professional experience

Work History

Senior Project Manager

CleverLight Media
Nashua, NH
10.2020 - Current
  • Delivered 50+ web design, e-commerce, and digital marketing projects annually, ensuring alignment with client objectives, budgets, and timelines.
  • Collaborated with cross-functional teams to deliver high-quality websites and creative campaigns, leveraging tools like WordPress, WooCommerce, and Elementor.
  • Acted as a strategic liaison between clients and teams, managing expectations and providing proactive solutions to ensure project success.
  • Developed and executed comprehensive content marketing programs, including SEO-optimized blogs, social media campaigns, and targeted email outreach.
  • Customized functionality for client websites using third-party integrations such as Gravity Forms and WooCommerce extensions.
  • Streamlined project workflows, improving communication and reducing turnaround times.
  • Oversaw client hosting support for over 100 clients, ensuring technical reliability and quick resolution of issues.

Marketing Manager

Harvard General Store
Harvard, MA
11.2018 - 06.2020
  • Enhanced digital presence through strategic email campaigns, achieving improved open and conversion rates via A/B testing and segmentation
  • Designed and managed all digital and print marketing collateral using Adobe Creative Suite
  • Optimized and maintained website content on Squarespace, driving higher engagement and usability
  • Built an e-commerce platform to sustain operations during COVID-19, ensuring business continuity

Owner & Founder

Jeep Crate Club
Lunenburg, MA
03.2016 - 05.2018
  • Launched a subscription box business, managing branding, vendor partnerships, and marketing strategies
  • Designed and implemented an e-commerce storefront, achieving 100+ recurring monthly subscribers
  • Curated marketing campaigns that enhanced brand visibility, resulting in substantial subscriber growth

Marketing & Product Manager

All Things Jeep
Lunenburg, MA
05.2013 - 05.2016
  • Directed social media strategy, increasing Facebook audience from 25k to 130k within two years
  • Optimized e-commerce processes, improving site navigation and customer experience, leading to increased sales
  • Managed SEO-optimized content creation for product pages, blogs, and email campaigns

Education

B.A. - Bachelor's Degree with Individual Concentration - Writing Across Media, Secondary Major in Journalism

University of Massachusetts Amherst

Skills

  • Project Management Tools: ClickUp, Trello, HubSpot
  • Web Technologies: WordPress, WooCommerce, Elementor, Gravity Forms
  • Marketing Platforms: MailChimp, Google Suite, Adobe Creative Suite
  • Core Competencies: Client relations, team collaboration, process optimization, multi-project management, creative strategy

References

References available upon request.

Timeline

Senior Project Manager

CleverLight Media
10.2020 - Current

Marketing Manager

Harvard General Store
11.2018 - 06.2020

Owner & Founder

Jeep Crate Club
03.2016 - 05.2018

Marketing & Product Manager

All Things Jeep
05.2013 - 05.2016

B.A. - Bachelor's Degree with Individual Concentration - Writing Across Media, Secondary Major in Journalism

University of Massachusetts Amherst

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