Lindsey Bennett
Virginia Beach,VA
Summary
Marketing and Communications Manager and United States Navy Veteran with 9+ years of experience and a proven track record of developing and executing comprehensive communication strategies to enhance brand visibility and engagement. Currently in charge of all internal communications to ensure team members receive the latest corporate updates in the most suitable means – receiving 98% positive feedback for the impact and innovation of digital channels.
Overview
18
18
years of professional experience
Work History
National Communications Coordinator
Liberty Military Housing
08.2022 - Current
- Creates and distributes all key stakeholder messages, including an average of 10 weekly all-company emails, monthly 360 and All-Hands calls, and an average of 3 daily posts to company intranet, app, SMS, and social media channels, and produces company magazine published quarterly.
- Leads development and execution of strategic campaigns that seamlessly integrate with company objectives and brand ethos, yielding an outstanding average email open rate of 87%.
- Drives company's communication strategy forward by curating and delivering compelling content, such as the 2023 recruitment campaign, in collaboration with Talent Acquisition, resulting in a landmark achievement of onboarding 220 new employees and a new company record.
- Represents the Marketing and Communications team at bi-weekly company cross-functional planning meetings and monthly SOP revision meetings.
- Utilizes Google Analytics reporting dashboard to analyze and report monthly and quarterly metrics, driving actionable insights for refined strategic approaches and identifying growth opportunities.
- Utilizes Google Analytics reporting dashboard monthly, delivering insightful reports that showcase both successes and areas for improvement, notably achieving an average 20% increase in employee engagement across all 2023 initiatives.
Work and Family Life Specialist
Fleet And Family Support Center
04.2019 - 02.2021
- Served as Transition Services Manager (TSM), overseeing seamless delivery of Transition Assistance Program (TAP) services to transitioning service members and their families, including classroom presentations, one-on-one engagements, pre-separation counseling support, military lifecycle events (MLC), Capstone events and warm-handover support.
- Directed and executed essential components of installation's TAP program, acting as primary government point of contact. (POC) for all transition-related processes.
- Established internal Standard Operating Procedures (SOPs) to streamline program operations, procedures, and service delivery.
- Directed public affairs functions, advising command leadership on relevant public affairs matters and collaborating with base Public Affairs Office (PAO) to ensure accurate and timely information dissemination.
- Developed and distributed articles to promote command events and initiatives in CNIC-wide monthly newsletters, managed weekly content for internal and external websites, and oversaw social media channels daily.
- Developed and managed marketing programs in diverse Federal and Business-to-Business (B2B) marketplaces, applying strategic insights and analytical skills to drive campaign effectiveness and ROI.
- Organized and executed an average of 5 monthly in-house and community-wide events and participated in weekly base-wide radio shows, including hosting a weekly radio program to inform the public about command activities.
- Acted as Office Purchasing Agent and Government Card Holder, managing purchases for clinical and educational purposes with an annual budget exceeding $100,000.
Counseling and Advocacy Program Coordinator
Fleet And Family Support Center
02.2019 - 04.2019
- Established and nurtured effective communication channels with community representatives, leaders, and agencies to gather, update, and clarify information vital to FFSC programs.
- Managed meticulous maintenance and updating of all personnel records, adhering to strict protocols for handling highly sensitive and confidential information.
- Promoted to Work and Family Life Specialist in April 2019.
Communications and Events Director
Wasserhund Brewing Company
06.2015 - 12.2016
- Established comprehensive branding and integrated marketing communication policies for organizations, ensuring compliance with industry standards and best practices.
- Managed and curated company's presence across various social media platforms, including LinkedIn, Twitter, Facebook, Instagram, YouTube, and Pinterest, notably growing social media following from 280 Facebook followers in 2015 to 13,000+ followers by December 2016.
- Cultivated and sustained cooperative relationships with stakeholders, including community representatives, consumers, employees, media outlets, and external agencies through strategic initiatives such as trade shows, cold calling, and face-to-face meetings.
- Played a pivotal role in raising over $80,000 for local charities in the Hampton Roads area by spearheading initiatives such as the 2016 "Beer, Dogs, and Veterans" event, which raised over $13,000 for Dogs on Deployment.
- Conceptualized, organized, and executed the widely attended 2016 "Anti-Valentine's Day Party," which attracted over 750 attendees and generated a remarkable $7,000 in revenue for the company.
- Established and maintained email database to disseminate weekly company updates to customers, including information on upcoming events, product releases, and social media initiatives, fostering engagement and brand awareness.
Teaching Experience
Hillsborough County Public Schools
01.2014 - 06.2018
- 4th Grade Teacher at Brigham Academy (8/2017-6/2018)
- 3rd Grade Teacher at Brooker Elementary School (1/2017-6/2017)
- Assistant Teacher at The Goddard School of Lynnhaven (6/2016-9/2016)
- Kindergarten Assistant Teacher at Yates Elementary School (1/2014-6/2014).
Master-at-Arms
United States Navy, USN
07.2006 - 08.2012
Education
MBA - Business Administration And Management
University of Florida
Gainesville, FL12.2024
Bachelor of Science - Interdisciplinary Studies
Norfolk State University
Norfolk, VA12.2016
Associate of Arts - Liberal Arts And General Studies
Skagit Valley College
Oak Harbor, United States12.2014
Skills
- Exceptional attention to detail
- Superior written communication skills
- Strong judgment and decision-making skills
- Cross-Functional Collaboration
- Developing and Implementing Communications Plans
- Employee Engagement
- Email Marketing Platforms - Mailchimp, HubSpot, and Staffbase
- Social Media Management Platforms - Hootsuite, Sprout Social
- Data Analytics Reporting - Google Analytics, Adobe Analytics
- Advertising Platforms - Google Ads, Facebook Ads Manager, LinkedIn Ads, Instagram Ads
- Design and Creative - Adobe, Canva
- Project Management Tools - Mondaycom, Teamwork
Timeline
National Communications Coordinator
Liberty Military Housing
08.2022 - Current
Work and Family Life Specialist
Fleet And Family Support Center
04.2019 - 02.2021
Counseling and Advocacy Program Coordinator
Fleet And Family Support Center
02.2019 - 04.2019
Communications and Events Director
Wasserhund Brewing Company
06.2015 - 12.2016
Teaching Experience
Hillsborough County Public Schools
01.2014 - 06.2018
Master-at-Arms
United States Navy, USN
07.2006 - 08.2012
MBA - Business Administration And Management
University of Florida
Bachelor of Science - Interdisciplinary Studies
Norfolk State University
Associate of Arts - Liberal Arts And General Studies
Skagit Valley College