Summary
Overview
Work History
Education
Skills
Timeline
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Lindsey Roggentien

Lindsey Roggentien

Lake Forest,CA

Summary

An entrepreneurial, accomplished people and business leader, with more than 17 years of proven results in building brands and driving profitable omni-channel growth. Diverse experience across large and small brands, with success in both strategic multi-nationals, and entrepreneurial founder / creator led start-ups. Recognized for developing agile, high-performing teams, and excellent commercial relationships. Proficient in acquisitions, equity deployment and working with a mission to start, incubate, and lead brands in the beauty and consumer products space.

Overview

19
19
years of professional experience

Work History

Chief Sales Officer and Strategic Planning

Caliray Beauty
10.2023 - Current
  • Managed P&L on behalf of the brand, implementing financial strategies that optimized profitability and supported sustainable growth.
  • Spearheaded the creation of new product pipeline in collaboration with Product Development, for our 2025 calendar. Ensured a strategic alignment with key market categories to enhance our competitive edge and expand market share.
  • Formulated and executed a comprehensive field and retail strategy that doubled retail sales month over month within the core business. This achievement underscored a commitment to elevating market presence and driving revenue growth.
  • Developed sales strategies in alignment with the company's long-term vision, positioning it for sustained growth. These initiatives not only increased market share but also solidified our standing as a forward-thinking market leader.
  • Instilled a culture of accountability within the sales department through transparent goal setting, regular performance reviews, and recognition programs. This approach fostered a high-performance environment and enhanced overall team effectiveness.
  • Established and maintained robust relationships with customers, vendors, and strategic partners. This network-building approach contributed to enhanced collaboration, streamlined operations, and strengthened the company's position in the market.

Chief Customer Officer

GXVE Beauty
12.2022 - 10.2023
  • Exceeded business plans and achieved 8-rank advancement in the clean beauty segment. Successfully increased sales 140% year-over-year, exceeding plan
  • Negotiated contracts and optimized margins with international retailers, overseeing all aspects of global retail accounts both online and offline. Managed planning and trade marketing to ensure a cohesive and effective market presence.
  • Managing the P&L as well as budgets for each department.
  • Created the GXVE community, a distinctive affiliate program boasting an industry-leading 30% commission structure. This initiative not only strengthened brand loyalty but also contributed significantly to revenue growth.
  • Cultivated strong relationships with key partners at Sephora, both in North America and internationally. This collaboration enhanced collaboration and streamlined operations success.
  • Developed a full 2024/25 product development calendar and 360-degree marketing plans to strategically gain market share. This meticulous planning ensured a cohesive and effective marketing strategy.
  • Successfully built a TikTok community for the TikTok store, launching in August 2022. This innovative approach contributed to expanding the brand's digital presence and engaging with a broader audience.
  • Oversaw all Product Development operations and demand planning in close partnership with the CFO. This collaborative effort ensured alignment between operational and financial objectives.
  • Identified new wholesale opportunities set to open in 2024/2025 and led negotiations. Simultaneously, developed a new Direct-to-Consumer (DTC) strategy, culminating in the launch of a new website in October 2023.
  • Spearheaded the transformation of the internal structure to meet changing operational demands. This strategic shift optimized efficiency and facilitated agility in responding to industry dynamics.
  • Led all Visual Merchandising efforts in North America and International Sephora

Vice President of Sales

Loreal- Urban Decay
08.2020 - 12.2022
  • Lead sales team to develop and execute Urban Decay North America go-to-market strategy
  • Overseeing Account management, Field Sales, Education and Sales Planning
  • Resulting in $415 million in sales and exceeding budget by 12% 2021 and 16% 2022
  • Developed Loreal’s first Sales Omni field Team to accelerate our brand and retailer’s dotcom growth
  • Increased dotcom channel 19% after covid year by recreating PDP content for core franchises with UGC
  • Analyze sales results vs plan and adjust goals, while managing sales and budgets, distribution, and financial objectives
  • Led retailer marketing and content to focus on the core business which resulted in +32% growth in our Sephora .com channel and +17% in ulta.com
  • Managed P&L
  • Managed Visual Merchandising across all accounts to assist in increasing sales and productivity
  • Developed strong relationships with key retail relationships with Ulta, Sephora, Macys, and Nordstrom accounts
  • Led internal team of 13 team members across Sales, planning, trade marketing, Events/Education, and field team of 150+.

Assistant Vice President Field Sales

Loreal- Urban Decay
04.2017 - 08.2020
  • Maintained expertise over market environment by following trends, studying company offerings, and researching competitors
  • Created virtual educational material for retail partners and field team to train on new launches during covid
  • Leveraged customer reporting to identify opportunities to increase client engagement and build sales
  • Restructured field team to a modern model supporting our digital business
  • Developed Education and Training material for in store and e-retail channel in addition to our social platforms
  • Opened and operated on air talent and product focus for our QVC channel
  • Managed the operations, sales plans, and On-air shows
  • Managed budgets and sales plans and executed strategies to exceed annual sale objectives YOY across Ulta, Sephora, Macy, Nordstrom, and QVC
  • Worked on Loreal Luxe committee and negotiated opening all Ulta in Target and Sephora in Kohls for all Loreal brands.

Regional Director Sephora Account

Loreal- Urban Decay
06.2011 - 04.2017
  • Led field team to deliver unprecedented growth YOY by developing an education model focusing on core business while still supporting new launches
  • Negotiated additional space in store to focus on #1 growing franchise at cash wrap across US
  • Planned and executed business plans to become #1 brand within Sephora for 5 consecutive years
  • Planned sales goals for field and developed plans to exceed plans focusing on event and education strategy
  • Received award on behalf of Sephora for Best Brand Partner for Field/Education 4 years in a row
  • Contributed to making UD #1 brand within Sephora for 5 years in a row
  • 1 of 3 brand partners that was picked to be a part of a Sephora panel to help implement new training structure in store for Sephora BA’s that taught them how to close a sale.

Sales Executive/Coordinator

Urban Decay
06.2005 - 06.2011
  • Developed Field sales and Education team in Ulta, Sephora, and Macys accounts
  • Created unique selling system to increase business with Sephora and Ulta double digits YOY
  • Focused on elevating brand awareness through applying an event and education model in stores
  • Managed a team of 27 individuals.

Education

Psychology -

Miami University
Oxford, OH
01.2002

Skills

  • Teamwork
  • Change management
  • Business Development
  • Decision-making
  • Vision
  • Contract negotiation
  • People and Culture

Timeline

Chief Sales Officer and Strategic Planning

Caliray Beauty
10.2023 - Current

Chief Customer Officer

GXVE Beauty
12.2022 - 10.2023

Vice President of Sales

Loreal- Urban Decay
08.2020 - 12.2022

Assistant Vice President Field Sales

Loreal- Urban Decay
04.2017 - 08.2020

Regional Director Sephora Account

Loreal- Urban Decay
06.2011 - 04.2017

Sales Executive/Coordinator

Urban Decay
06.2005 - 06.2011

Psychology -

Miami University

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Lindsey Roggentien