Summary
Overview
Work History
Education
Skills
Accomplishments
Websites
Timeline
AssistantManager
Lindsey Scerba

Lindsey Scerba

Summary

Results-oriented performance marketer with a proven 14-year track record in developing strategic, data-driven partner marketing programs that have consistently delivered outstanding results. Adept at cultivating robust partnerships, generating strategic cross-and-upsells by actively engaging with stakeholders and crafting tailored solutions for exceptional outcomes. Skilled team leader with a proud history of coaching individuals to achieve professional development and performance growth.

Overview

14
14
years of professional experience
10
10

Years of people management experience

12
12

Years of account management experience

Work History

Director of Client Services Training

Acceleration Partners
10.2021 - 06.2023
  • Developed a multifaceted Client Services training business plan to maximize onboarding and ongoing skills development increasing development support materials 20%
  • Expedited trainee onboarding and promotion cadence by 1 month through restructuring AP's Affiliate Academy program
  • Oversaw a team of 3 trainers rolling out new training programs with a 60% adoption rate within the first 6 months of rollout.

Account Director, Affiliate

Acceleration Partners
02.2017 - 09.2021
  • Led a portfolio of 35+ clients driving at least $10 million+ while maintaining an 85% client retention rate and increasing client satisfaction through effective management of account teams and delivering exceptional service.
  • Cultivated multiple C-level relationships yielding a minimum of $250k+ in annual product expansions and at least 8 shifts to enterprise level clients
  • Coached a team of 15 balancing their career goals with those of the company while achieving a manager happiness score of 90 out of 100
  • Expanded revenue streams with the development of strategic partnerships and cross-functional collaborations.
  • Promoted from Associate Director to Director during this time.

Senior Account Manager, Affiliate

Acceleration Partners
10.2015 - 01.2017
  • Lead portfolio worth $5M+ and maintained a 90%+ client retention rate and a 9 out of 10 Client satisfaction score.
  • Negotiated and nurtured new strategic deals in influencer and content-based marketing sectors yielding 3x for impacted clients.
  • Created and tested new affiliate program structures to increase scale and profitability leading to 4x return alongside 2x growth for impacted clients
  • Increased revenue for the company through strategic upselling and cross-selling initiatives growing 4 programs to enterprise level.
  • Collaborated cross departmentally to enhance the client onboarding experience and serve as an instructor for AP's Affiliate Academy earning AP's core value award for “Own It”.
  • Mentored a team to maintain program growth and quality customer service while cultivating their continued development
  • Promoted from Account Manager to Senior Account Manager during this time.

Advertiser Account Manager

CJ Affiliate
04.2012 - 10.2015
  • Developed and drove strategic, pay-for-performance campaigns to support Fortune 500 and IR 50 clients resulting in $350MM+ in annual revenue for client portfolio
  • Maximized ad performance by conducting thorough market research and competitor analysis yielding 2x growth.
  • Budgeted and forecasted for all accounts to ensure all programs reached their growth and profitability targets.
  • Diversified program portfolios across multiple channels inclusive of mobile, search, content, loyalty, influencer and more reducing program risk by 30% and enhancing profitability.
  • Mentored a team of 5 nurturing their personal development while maintaining exceptional customer service.
  • Grew from Associate Account Manager (AAM) to Account Manager during this time and as AAM served as lead media buyer for $1MM+ campaigns to optimize earnings alongside profitability.

Advertiser Account Representative

CJ Affiliate By Conversant
02.2011 - 04.2012
  • Boosted client satisfaction by effectively supporting a $1MM+ portfolio of multiple advertising accounts and promptly addressing concerns.
  • Delivered high-quality customer service, nurturing long-term relationships with key partners to ensure all appropriate support.
  • Supported tailored advertising strategies for clients, resulting in increased brand visibility and sales performance.
  • Collaborated with creative teams to develop eye-catching campaigns that resonated with target audiences achieving 15%+ CTRs.
  • Analyzed campaign performance data, making data-driven recommendations for future strategy adjustments and improvements.

Marketing Assistant

WilliamPaid
11.2009 - 01.2011
  • Increased brand awareness by supporting targeted marketing campaigns and social media strategies.
  • Improved customer loyalty through facilitation of the Exclusive Shopping Center boasting special deals from 500+ retailers and available only to their customers.
  • Enhanced customer engagement with the development of compelling content for email newsletters and blog posts.
  • Optimized customer experience through supporting site enhancement projects.
  • Boosted sales performance by assisting in the creation of persuasive marketing materials such as brochures and product sheets.

Education

Bachelor of Journalism Advertising Specialization -

Ohio University
Athens, Ohio

Skills

  • Affiliate Marketing
  • Client and Partner Relationship Management
  • Team and Training Development
  • Strategy Planning
  • Gap and Data Analysis
  • Problem-solving
  • Team Leadership
  • Strategic Planning

Accomplishments

    Own It Award (2016) - Acceleration Partners

Timeline

Director of Client Services Training

Acceleration Partners
10.2021 - 06.2023

Account Director, Affiliate

Acceleration Partners
02.2017 - 09.2021

Senior Account Manager, Affiliate

Acceleration Partners
10.2015 - 01.2017

Advertiser Account Manager

CJ Affiliate
04.2012 - 10.2015

Advertiser Account Representative

CJ Affiliate By Conversant
02.2011 - 04.2012

Marketing Assistant

WilliamPaid
11.2009 - 01.2011

Bachelor of Journalism Advertising Specialization -

Ohio University

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