Lindsey Fortner
Celina,TX
Summary
Dedicated Affiliate and Influencer Marketing Specialist with a passion for fostering strong partnerships and delivering exceptional results. Proven ability to identify and capitalize on emerging trends, optimize campaigns, and provide strategic guidance to maximize ROI. Skilled in leveraging data-driven insights to enhance customer experiences and drive business growth.
Overview
5
5
years of professional experience
Work History
Creator and Influencer Account Manager
Mavely
06.2023 - 12.2024
- Managed a portfolio of 400+ assigned client accounts as the lead and main point of contact
- Increased book revenue 130% YoY by providing data-driven insights and personalized recommendations to affiliates and influencers
- Innovated a weekly creator newsletter (HubSpot) to foster brand diversity, empower creators with new opportunities, and drive increased touchpoints
- Led weekly calls, monthly strategy sessions, and quarterly business reviews (QBRs) to identify growth opportunities and recognize creator achievements
- Cultivated strong creator relationships to foster growth and minimize turnover
- Ensured accurate order attribution to maximize creator earnings and knowledge of key affiliate programs (Impact, CJ, ShareASale, etc.)
- Remained at the forefront of industry trends, implementing innovative strategies and channels to drive affiliate program growth and competitiveness
- Collaborated closely with Affiliate, Marketing, Campaigns, and C-Suite leadership to develop and execute effective affiliate recruitment strategies
Affiliate Marketing Specialist
PROOZY
05.2022 - 09.2023
- Drove the organisation to remarkable achievements, realising an exceptional growth rate of 180% over two years
- Proactively identified solutions to enhance the sales team's capabilities
- Communicated effectively with affiliates, providing timely updates on new products, campaigns, and program changes through newsletters and direct outreach
- Monitored affiliate activity, identified optimization opportunities, and recommended strategies to increase partner-generated revenue
- Optimized paid media placements, provided tracking links, and analyzed performance metrics
- Utilized Excel formulas to create spreadsheets and visual reports for weekly sales presentations to Executive Leadership (CEO, VP of Sales, CFO) and Affiliate Team
- Recruited new affiliates through various channels and nurtured existing relationships to foster growth
- Utilized email automation and email campaign management via GMail
- Copywrote FAQ page and designed consumer-facing email templates for company use
Nationwide Sales and Marketing Manager
University Tees
09.2019 - 04.2022
- Led a team of five marketing specialists in the early stages of an affiliate marketing program
- Coordinated and managed biweekly sorority affiliate campaigns, generating over $75,000 in total gross sales YoY
- Implemented a successful affiliate marketing strategy within a 300K-member Facebook group
- Directed and promoted limited time merchandise releases on website, using social media (Facebook and Instagram) and weekly email newsletters (Mailchimp)
- Created email promotions and marketing materials featuring apparel and loyal customers (UGC) using Canva and Adobe Photoshop
- Utilized customer feedback to refine apparel designs and sales techniques
- Managed a team of five affiliate managers and coordinated semiweekly meetings to brainstorm influencer campaigns, creator acquisition, and new social media trends to understand influencer behavior
- Used Excel and Microsoft Office Suite to share data analytics and present new insights to Business Development Leader and CMO
Education
Bachelor of Arts - Communication Studies, Customer Experience, Marketing
University of North Texas
05-2022
Skills
- Project Management
- Digital marketing
- Adaptability
- Affiliate and Influencer Management
- Recruiting
- Marketing and CRM automation
- Hubspot Sales Hub Software Proficiency
- Attention to detail
- Task prioritization
- Passionate about affiliate
- Creativity in problem solving
- Data analysis
References
Available on request.
Timeline
Creator and Influencer Account Manager
Mavely
06.2023 - 12.2024
Affiliate Marketing Specialist
PROOZY
05.2022 - 09.2023
Nationwide Sales and Marketing Manager
University Tees
09.2019 - 04.2022
Bachelor of Arts - Communication Studies, Customer Experience, Marketing
University of North Texas
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