Lindsie Rowe

• Lead end-to-end GTM strategy and execution of B2B & B2C campaigns for Android Enterprise, resulting in increased market penetration and user engagement.
• Champion process improvements across multiple cross-functional workstreams resulting in the acceleration of GTM launch timelines by 25% while implementing operational efficiencies that boost team productivity by 15%.
• Spearhead the creation of sales content and playbooks to develop content that directly addresses customer pain points for our partners’ selling needs.
• Manage a $3M+ yearly budget, continuously optimizing resource allocation for maximum efficiency and impact.
• Own and maintain third-party agency relationships to develop best practices, managing budget, expectations and negotiations to align with our organization’s priorities and timelines.
• Mentor and oversee junior employee’s work on our case study program, including navigating roadblocks, program and change management, and stakeholder engagement.

• Managed Cloud Service/Saas Partner programs, focusing on strategic planning, execution, and streamlined processes leading to 18% increase in partner engagement YoY.
• Developed and executed cross-functional campaigns, showcasing outcomes to influence and advise leadership in our marketing strategy.
• Analyzed business data, identifying market gap opportunities and potential risks with proposed contingency plans to mitigate issues.
• Collaborated with B2B partner sales teams to understand customer needs and develop targeted marketing campaigns that boosted sales conversions by 12% YoY.

• Led cross-functional project teams for B2B GTM campaigns across Office 365, Dynamics 365, and Azure Cloud/SaaS solutions, aligning with stakeholder priorities and multi-year product roadmaps.
• Managed a $1M budget, optimizing resource allocation and ensuring project delivery within budget constraints.
• Implemented a risk management framework for key marketing initiatives, proactively identifying and mitigating potential issues to ensure successful campaign execution.
• Developed and launched engaging sales and training assets for partner resource sites, leading to an 8% year-over-year increase in traffic.

Launched Flywheel in the Seattle market, driving significant B2C growth with innovative marketing strategies that attracted 15K+ new B2C users within a year.

Played a key role in building a B2C community for Sidecar, fostering strong relationships with customers through targeted marketing and engagement strategies.