Summary
Overview
Work History
Education
Skills
References
Timeline
Generic

Lindsy Spiegelman

New York City

Summary

Dynamic marketing professional, excelling in experiential marketing, and brand partnerships. Skilled in concept development and strategic thinking, drives consumer engagement through innovative activations. Adept at cross-functional collaboration, leverages data insights to optimize campaigns and enhance brand storytelling, ensuring impactful results.

Overview

5
5
years of professional experience

Work History

Assistant Manager Experiential/Brand Partnerships

Coach
New York City
07.2023 - Current
  • Led end-to-end execution of high-impact experiential activations across key markets, including venue coordination, vendor management, and on-site logistics.
    Managed brand partnerships with sports leagues, entertainment platforms, and cultural institutions to amplify Coach's presence, and reach new audiences.
    Developed creative concepts and activation strategies that align with brand storytelling and seasonal campaigns, resulting in increased consumer engagement and media coverage.
    Oversaw production timelines and budgets, ensuring flawless execution while maintaining brand standards and compliance with partner guidelines.
    Collaborated cross-functionally with design, retail, PR, and digital teams to integrate experiential efforts into broader marketing initiatives.
    Analyzed performance metrics and consumer feedback to optimize future activations, and inform strategic planning.

Social Media and Copywriting Intern

Coach
New York City
05.2022 - 08.2022
  • Crafted engaging copy for marketing campaigns across various platforms.
  • Analyzed social media performance to optimize content strategy and enhance post success.
  • Adopted and maintained brand voice across social media and copywriting tasks.
  • Participated in brainstorming sessions to generate innovative campaign ideas.

Blog Writing & Marketing Intern

Penn Tool Company
Maplewood
06.2021 - 08.2021
  • Leveraged creative writing skills to enhance website SEO and promote company offerings through engaging blog posts.
  • Contributed to increasing organic traffic and improving search engine rankings, while assisting in developing and executing marketing strategies to reach target audiences.
  • Gained valuable experience in content creation, SEO optimization, and marketing tactics within a dynamic team environment.
  • Analyzed competitor strategies to provide insights for marketing initiatives.

Sales & Marketing Representative

Penn Tool Company
Maplewood
05.2020 - 08.2020
  • Managed the purchasing and supply chains of precision tools for large corporations.
  • Developed marketing strategies to promote product offerings effectively.
  • Complete expense reports, sales reports, and other administrative functions.
  • Conducted market research to identify customer needs and trends.

Education

Bachelor of Arts (B.A.) - Advertising & Marketing, Creative Advertising, Marketing

INDIANA UNIVERSITY BLOOMINGTON
Bloomington, IN
05.2023

Skills

  • Concept development and campaign strategy
  • 360 marketing execution
  • Strategic thinking and problem solving
  • Cross-functional collaboration and communication
  • Experiential marketing and event management
  • Social media management and content planning
  • Brand storytelling and strategy
  • Adaptability in fast-paced environments
  • Data organization and Excel proficiency

References

References available upon request.

Timeline

Assistant Manager Experiential/Brand Partnerships

Coach
07.2023 - Current

Social Media and Copywriting Intern

Coach
05.2022 - 08.2022

Blog Writing & Marketing Intern

Penn Tool Company
06.2021 - 08.2021

Sales & Marketing Representative

Penn Tool Company
05.2020 - 08.2020

Bachelor of Arts (B.A.) - Advertising & Marketing, Creative Advertising, Marketing

INDIANA UNIVERSITY BLOOMINGTON

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